Why Really Long Blog Posts are Overrated
Making the decision to invest in your law firm’s online marketing is a big one. The truth of this statement will show itself once you… Read More »Why Really Long Blog Posts are Overrated
SEO Strategy
Touchstones of Search Engines: Relevance and Importance
Marketing your law firm online might seem like a simple endeavor: You make a website, then you put stuff into it and reap the rewards… Read More »Touchstones of Search Engines: Relevance and Importance
2016’s Changes to SEM: Traditional Signals to User Intent
One of the most exciting and frustrating parts of marketing your law firm online is the speed at which search engines change. If you’re in… Read More »2016’s Changes to SEM: Traditional Signals to User Intent
The War Against Legal Blogging: Audiences
This is the fifth and final installment in a series of posts by Myers Freelance on the criticisms against ghostwriting legal blogs. Our earlier posts… Read More »The War Against Legal Blogging: Audiences
How Outbound Links Can Hurt Your Site, Too
Backlinks are one of the best ways to put up points on the search engine optimization (SEO) board. Whenever some other site links to yours,… Read More »How Outbound Links Can Hurt Your Site, Too
Mobile Internet Usage Grows, but Not in the States
If you’re serious about maximizing the marketing potential of your law firm’s website, then you’ve probably kept your ear to the ground to catch the… Read More »Mobile Internet Usage Grows, but Not in the States
Legal Ethics and Competitive Keyword Marketing
Search engine optimization (SEO) is all about being at the top of the organic results of a targeted search engine query. However, instead of struggling… Read More »Legal Ethics and Competitive Keyword Marketing
Mobile-Friendliness: Why You Shouldn’t Go Overboard
In our last blog post, we went over why your law firm needs a mobile-friendly website. However, while it is important to make an effort… Read More »Mobile-Friendliness: Why You Shouldn’t Go Overboard
Why You Need a Mobile-Friendly Website
You don’t have to be an online marketing expert to see that more and more people are searching the web on their smartphones than ever… Read More »Why You Need a Mobile-Friendly Website
Attorney Marketing 101: Local SEO
If there’s one thing to understand about the practice of search engine optimization (SEO), it’s that it’s all about appeasing the search engine gods. Of… Read More »Attorney Marketing 101: Local SEO
The Evolution of SEO, and Legal Blogging
The profession of search engine optimization (SEO) is completely unlike the legal profession in how quickly it changes. While the legal field relies on stare… Read More »The Evolution of SEO, and Legal Blogging
New Study Showcases the Importance of Links
Search engine marketing (SEM) is like playing darts. Except there’s no dart board. You only learn how many points you get when the master of… Read More »New Study Showcases the Importance of Links
The Limitations of Keywords: Diversifying Your Content
As soon as you start advertising your law firm online, you’ll be hit with the need to target specific keywords to help your site rank… Read More »The Limitations of Keywords: Diversifying Your Content
Attorney Marketing 101: Keyword Stuffing
Black hat search engine optimization (SEO) is exciting. In the heat of the moment, when the less-than-reputable tactic still works, there’s always a flurry of… Read More »Attorney Marketing 101: Keyword Stuffing