We’ve looked at the role of images in search engine optimization (SEO) and online legal content marketing a lot over the past few years, covering… Read More »5 Best Practices for Using Images in Legal Marketing for 2023
We’ve covered bounce rate before. That post, however, focused on the fact that a “good” bounce rate depends on the context surrounding your website. Here,… Read More »Using High Bounce Rates to Detect Bigger Website Issues
In our last blog post, we recounted a recent study that found that lots of blogs have two basic structural problems: They have lots of… Read More »Link Depth and the Trend Towards New Online Content
A new study looked at how blogs tend to be structured. While the data sample is small, it does suggest 2 concrete takeaways that can… Read More »Study Finds Lots of Blogs Have Basic Structural Problems
There are two ways to appease the search engine gods: With content, and with a well-functioning website. These two types of search engine optimization (SEO),… Read More »Google: Flawless Technical SEO Cannot Cover Up Bad Content
There’s a lot of lingo in search engine optimization (SEO) and online marketing that makes the field alienating for attorneys and lawyers. At times, it’s… Read More »Attorney Marketing 101: 4 Error Codes You Need to Know
Optimizing your law firm’s website for search engines is increasingly about hosting the kinds of content and information on it that potential clients are looking… Read More »Google Advises Against Linking to All Pages from Home
Recently, Google rolled out a new update to its algorithm that ranks websites in the results page. This new update purportedly added weight to the… Read More »Google’s Speed Update Changed Next to Nothing
Next month, Google has a few updates primed for rollout. One of them, the so-called Speed Update, is yet another indication that Google is pushing… Read More »Google Primed to Roll Out Speed Upgrade
At Myers Freelance, we focus our attention on writing legal blogs. However, because one of the biggest reasons for maintaining a legal blog is to… Read More »Google Prepares to Take Action Against Insecure Websites
The process of optimizing your law firm’s website for search engines involves so many factors that you can think of it as a totality of… Read More »Attorney Marketing 101: Permalink Structures
Browsing websites online and creating them are two entirely different experiences. One is so easy that, usually, your grandmother can do it. The other often… Read More »Content Management Systems
Just like in the legal field, there are so many factors and uncertainties that go into “winning” and “losing” in online marketing that definitive victories… Read More »We Called It: Google Ignores Top Level Domains
We’ve already covered the difference between black and white hat search engine optimization (SEO) in this blog. However, there is a new trend of top… Read More »Why Top Level Domain Names Are a Poor Investment