We’ve covered bounce rate before. That post, however, focused on the fact that a “good” bounce rate depends on the context surrounding your website. Here, we’re going to show how to use high bounce rates to identify other problems on your site, and how to fix them. Refresher: Bounce Rate and Why It’s Contextual Your Read more about Using High Bounce Rates to Detect Bigger Website Issues[…]
In our last blog post, we recounted a recent study that found that lots of blogs have two basic structural problems: They have lots of logistical pages that are not blog posts, and their blog articles are far from the site’s home page. That second issue did not surprise us, given the slow evolution in Read more about Link Depth and the Trend Towards New Online Content[…]
A new study looked at how blogs tend to be structured. While the data sample is small, it does suggest 2 concrete takeaways that can undermine your legal blog’s potential on the SEO (search engine optimization) front. Ensuring that you are not making these same mistakes can drastically help the strength of your law firm’s Read more about Study Finds Lots of Blogs Have Basic Structural Problems[…]
There are two ways to appease the search engine gods: With content, and with a well-functioning website. These two types of search engine optimization (SEO), though, are not created equally. We’ve been saying it between the lines for years, now: Exceptional content will always trump even the most technically proficient website. Finally, Google has openly Read more about Google: Flawless Technical SEO Cannot Cover Up Bad Content[…]
There’s a lot of lingo in search engine optimization (SEO) and online marketing that makes the field alienating for attorneys and lawyers. At times, it’s like reading code. When it’s literally computer code it’s less frustrating because you know there’s only so much you can do to put that into plain English. But when the Read more about Attorney Marketing 101: 4 Error Codes You Need to Know[…]
Optimizing your law firm’s website for search engines is increasingly about hosting the kinds of content and information on it that potential clients are looking for. However, not all of SEO is about your content: You can appease or insult the Google gods with the technical performance of your website, as well. We’ve covered technical Read more about Google Advises Against Linking to All Pages from Home[…]
Recently, Google rolled out a new update to its algorithm that ranks websites in the results page. This new update purportedly added weight to the mobile upload speed of a webpage, threatening to bury slow websites in the rankings when a search is done on a mobile device. Online marketing experts, however, have seen very Read more about Google’s Speed Update Changed Next to Nothing[…]
Next month, Google has a few updates primed for rollout. One of them, the so-called Speed Update, is yet another indication that Google is pushing websites towards a more user-friendly experience in all metrics. Google’s Newest Speed-Related Update Google’s newest update to its algorithm will take the upload speed of websites into account whenever someone Read more about Google Primed to Roll Out Speed Upgrade[…]
At Myers Freelance, we focus our attention on writing legal blogs. However, because one of the biggest reasons for maintaining a legal blog is to market your law firm online through search engine optimization (SEO), we keep our ears to the ground to listen for developments in the world of SEO, too. If we didn’t, Read more about Google Prepares to Take Action Against Insecure Websites[…]
The process of optimizing your law firm’s website for search engines involves so many factors that you can think of it as a totality of the circumstances test. Some of these factors, like the quality of your content and your backlink portfolio, are crucially important to boost your site’s rankings. Other factors, like the alt Read more about Attorney Marketing 101: Permalink Structures[…]
Browsing websites online and creating them are two entirely different experiences. One is so easy that, usually, your grandmother can do it. The other often requires a professional, especially if you want to make it look a particular way. Creating a website has numerous elements to it that you don’t have to deal with when Read more about Content Management Systems[…]
Just like in the legal field, there are so many factors and uncertainties that go into “winning” and “losing” in online marketing that definitive victories are often difficult to find. This is largely because, while a civil lawsuit proceeds through the court based on rules clearly stated in the Rules of Civil Procedure, an online Read more about We Called It: Google Ignores Top Level Domains[…]