Legal Issues With Using GIFs in Legal Blog Posts and Social Media

Law firms with even a basic social media presence know that using animated GIFs is a great way to attract attention. The moving picture draws the eyes of other users on sites like Twitter and Facebook, and offers a chance to show off your firm’s personality by making pop culture references and making light of Read more about Legal Issues With Using GIFs in Legal Blog Posts and Social Media[…]

Negative SEO pops the balloon of online prominence

A Local Politician’s Failed Attempt at Negative SEO

Much of the world of search engine optimization (SEO) is about making your website move up in the rankings. However, your ranking does not just depend on your own site; it also depends on the other sites you’re competing against. Yes, just like in law school, search engines grade on a curve. This raises the Read more about A Local Politician’s Failed Attempt at Negative SEO[…]

risk of legal blogging

The Risks of Legal Blogging on Your Own

You’re an attorney. You know that the law is everywhere you look, regulating things in minute ways that are often overlooked. However, with your legal education, training, and practice, you’re confident that whatever legal issues you run up against are no match for your research skills. With that said, though, you’re also in the business Read more about The Risks of Legal Blogging on Your Own[…]

Copyright logo

Google Reaches Milestones With Copyright Penalties

Plagiarism is not just something that mattered in school. Now, violating someone else’s copyright online can have serious repercussions on your law firm’s search engine ranking. Search engines like Google have taken the initiative to try preventing copyright violations by seriously penalizing websites that step on someone else’s copyrighted material. The extent to which Google Read more about Google Reaches Milestones With Copyright Penalties[…]

Google Pirate Penalty

Copyrights and More Google Penalties

As the dominant force in the search engine market, Google holds lots of influence on what happens online. For better or for worse, Google has shown a willingness to use that influence for causes that might only tangentially be related to its business, and are more closely aligned with the public good. One of the Read more about Copyrights and More Google Penalties[…]

Public Domain License

Image Licenses You Need to Know for Your Legal Blog

When it comes to legal blogging, there are numerous pitfalls and minefields that attract the unwary and inexperienced. Stumbling into one of them can not only hurt your website’s online prominence, but can lead to financial and legal liability, as well. Perhaps nowhere is this more common than with copyright issues surrounding photos or images Read more about Image Licenses You Need to Know for Your Legal Blog[…]

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Attorney Marketing 101: Search Engine Penalties

Online marketing is an arms race between advertisers, who look for any means necessary to promote their clients’ websites, and search engines, who try to promote the more relevant and important sites for a given search query. As you might expect, conflicts between these two interests arise on a constant basis. The search engines, however, Read more about Attorney Marketing 101: Search Engine Penalties[…]

The Dangers of Blog Photos

Even a quick look at legal blogs shows how important photos can be. They spice up the page, and don’t leave the reader as disappointed as you were, when you saw this post was just an imposing wall of text. Unfortunately, photos are a legal landmine, for those who don’t know exactly how to navigate Read more about The Dangers of Blog Photos[…]