Baseline queries can net more objective data from Google Trends

Overcoming Google Trends’ Limitations With a Baseline Query

Online legal marketing is increasingly becoming a data-driven field. There are lots of numbers to crunch before knowing that a particular marketing venture—like a 3,000-word landing page on field sobriety tests—is going to be a solid investment for your law firm. Most of those numbers, unfortunately, are only accessible through programs run by marketing companies Read more about Overcoming Google Trends’ Limitations With a Baseline Query[…]

Optimal keyword density in SEO is a red herring

Is Optimal Keyword Density a Red Herring?

Keyword density. It’s such a widely-known dilemma in the world of search engine optimization (SEO) that Yoast handles it in its keyword checklist that is so popular on WordPress. However, as search engines turn away from traditional rankings signals and towards signs of user intent and satisfaction, that dilemma has evolved. Things have changed so Read more about Is Optimal Keyword Density a Red Herring?[…]

Perfecting technical SEO at expense of content is like putting lipstick on a pig

Google: Flawless Technical SEO Cannot Cover Up Bad Content

There are two ways to appease the search engine gods: With content, and with a well-functioning website. These two types of search engine optimization (SEO), though, are not created equally. We’ve been saying it between the lines for years, now: Exceptional content will always trump even the most technically proficient website. Finally, Google has openly Read more about Google: Flawless Technical SEO Cannot Cover Up Bad Content[…]

Pros and cons of using images in legal blog posts

Do You Need Images in Your Legal Blog?

We may be legal writers at Myers Freelance, but an important part of your legal blog is its images. The decision to use images or not is going to be one of the first decisions you make, and you will follow through on that decision or change course on every legal blog post you add Read more about Do You Need Images in Your Legal Blog?[…]

Changes in search quality rater guidelines for lawyers

3 Takeaways from New Search Quality Rater Guidelines

Over the past couple of months, we’ve checked in on one of the most overlooked aspects of Google’s search engine algorithm: The human search quality raters. These search quality raters are people paid by Google to perform specific searches and then, as their name would imply, rate the results. While this feedback does not impact Read more about 3 Takeaways from New Search Quality Rater Guidelines[…]

Survey of bloggers proves to be useless

Another Blogging Study Turns Out to Be Useless

Long ago, we discussed misinformation in online marketing studies and how some surveys were so poorly executed that the findings might as well be disregarded. We focused on one study in particular, which looked at an important question: Whether having a targeted keyword in a site’s URL improved its ranking for that keyword. However, the Read more about Another Blogging Study Turns Out to Be Useless[…]

Evergreen legal blog posts are dying

Evergreen Legal Blog Posts are Dying

Our last two blog posts have been a bit of a blog series: First, we wrote a blog sample for corporate and employment lawyers. Then, we compared that post to our first blog sample from more than three years ago to highlight two important ways that our legal blogs have changed. In the second post, Read more about Evergreen Legal Blog Posts are Dying[…]

2 Changes in 3 Years of Legal Blogging at Myers Freelance

2 Ways Our Legal Blogs Have Changed in the Last 3 Years

In our last week’s post, we wrote a blog sample for corporate and employment lawyers to highlight how a professionally written legal blog article can look like. This was far from the first blog sample we’ve written: The first one was nearly three years ago, now, and covered the DUI-defense topic of SR-22 insurance. As Read more about 2 Ways Our Legal Blogs Have Changed in the Last 3 Years[…]

The ABA's new attorney advertising rules impact claims of specialty

Claims of Specialty in the ABA’s New Model Rule 7

In our last couple of blog posts, we dealt with the new attorney advertising rules from the American Bar Association (ABA), and then delved into the changes in the new Model Rule 7 and how they will impact legal blogging. We punted, however, on discussing what is possibly the most important change to Model Rule Read more about Claims of Specialty in the ABA’s New Model Rule 7[…]

ABA's changes to Rule 7 attorney advertising rules will impact legal blogging

New Model Rule 7 and Its Impact on Legal Blogging

In our last blog post, we mentioned how the American Bar Association (ABA) revised its rules on attorney advertising. The revision of the ABA’s Model Rules of Professional Responsibility was more of a complete rewrite, though, as the changes gutted most of the sections in Rule 7. Here’s what changed, and why it matters for Read more about New Model Rule 7 and Its Impact on Legal Blogging[…]

Legal Issues With Using GIFs in Legal Blog Posts and Social Media

Law firms with even a basic social media presence know that using animated GIFs is a great way to attract attention. The moving picture draws the eyes of other users on sites like Twitter and Facebook, and offers a chance to show off your firm’s personality by making pop culture references and making light of Read more about Legal Issues With Using GIFs in Legal Blog Posts and Social Media[…]