Our last several blog articles have dealt with artificial intelligence (AI) in online content marketing. We predicted that search engines with embedded AI would change… Read More »How to Resolve the Suspicion That Writers Use AI to Create Content
Back in August, we took a test spin with Jasper, an artificial intelligence (AI) content writing program that had been (and still is) aggressively advertised… Read More »ChatGPT is Good, AI-Detecting Tools Are Not, and Industry Upheaval
When you’re writing a legal blog post, targeted page, landing page, or any other type of online legal content marketing, the words that you’re writing… Read More »The 90/10 Rule for Content and Why We Use It
At Myers Freelance LLC, we get spam messages all the time. One, however, caught our eye in the instant before we could delete it. We… Read More »We Tried an AI Content Writer So You Didn’t Have To
A little over a year ago, we caught Google playing with the datelines in the search engine results page (SERP). It seemed like it was… Read More »Has Google Gotten Any Better At Recognizing Evergreen Blog Articles?
Long, long ago, almost 4 years ago, now, we wrote about 5 places to find content for your legal blog. They were: Cases at the… Read More »What Does It Mean to Pirate Content from Other Sites?
If you’ve used Google in the past few months, and you probably have, you may have noticed something strange in the search engine results page… Read More »Google’s New Indented Search Listings, and Poaching
Recently, Google released a new edition of its Search Quality Raters Guidelines. In the past, we have covered how these Guidelines are a glimpse into… Read More »Rater Guidelines Show Google Doubling Down on Author Reputation
Online content marketers and search engine optimization (SEO) experts are nearly unanimous when they say that writers need to avoid using the passive voice in… Read More »Stop Worrying So Much About the Passive Voice in Your Content
Adding or optimizing new content to your law firm’s site, like a new blog post, landing page, or targeted page, is a, if not the,… Read More »Using Google Analytics to Target New Content
An ingrained call-to-action (CTA) is an alternative to the common practice of dedicating an entire paragraph to urging readers to call or contact your law… Read More »What is an Ingrained Call-to-Action?
There are a lot of ways you can approach a legal blog article. You could write about a recent court decision, or break down a… Read More »The Q&A Format for Legal Blog Articles
Over the course of several days earlier this month, Google rolled out another update to its core algorithm. Lots of online marketing experts are calling… Read More »2 Possible Themes from Google’s December Algorithm Update
One great source for a legal blog post is a recently decided court case in your law firm’s practice area. Not only does covering the… Read More »Blog Sample – Business Litigation and Recent Court Cases