Tips for creating tables in legal blog posts

Tips for Using Tables in a Legal Blog Post

There will come a time where you want to add a table to your law firm’s website. Whether you’re a criminal defense attorney and you want to list the penalties of a conviction for murder and manslaughter so they can be compared, or you are a personal injury lawyer who wants to break down the Read more about Tips for Using Tables in a Legal Blog Post[…]

Legal Bloggers are Masters of Their Words

How to Write Yourself Into a Great Blog Image

Whether to use images in a legal blog post is a serious decision to make. On the one hand, an image can enliven the post for the reader by splitting up an otherwise intimidating wall of text, and can even draw in new readers from social media. An image can also score a few points Read more about How to Write Yourself Into a Great Blog Image[…]

Scouting for trademarks in legal blog images

A Hidden Danger in Legal Blogging: Trademarks in Images

For being professional legal bloggers, we sure seem to talk an awful lot about images. It should come as no surprise, though, considering how important they are to a blog post: They break up what would otherwise be a wall of text, engage the reader, and serve as another opportunity to score some SEO points. Read more about A Hidden Danger in Legal Blogging: Trademarks in Images[…]

Google Ignores Next Previous Tag

Writing a Blog Series, Now that Google Ignores the Next/Previous Tag

Google recently announced that it no longer looked at a certain line of computer code to determine whether an article was only one installation in a serious of posts. The announcement, however, came years after they had made the decision to ignore the code. The developments can impact your law firm’s SEO, especially if you Read more about Writing a Blog Series, Now that Google Ignores the Next/Previous Tag[…]

Baseline queries can net more objective data from Google Trends

Overcoming Google Trends’ Limitations With a Baseline Query

Online legal marketing is increasingly becoming a data-driven field. There are lots of numbers to crunch before knowing that a particular marketing venture—like a 3,000-word landing page on field sobriety tests—is going to be a solid investment for your law firm. Most of those numbers, unfortunately, are only accessible through programs run by marketing companies Read more about Overcoming Google Trends’ Limitations With a Baseline Query[…]

Optimal keyword density in SEO is a red herring

Is Optimal Keyword Density a Red Herring?

Keyword density. It’s such a widely-known dilemma in the world of search engine optimization (SEO) that Yoast handles it in its keyword checklist that is so popular on WordPress. However, as search engines turn away from traditional rankings signals and towards signs of user intent and satisfaction, that dilemma has evolved. Things have changed so Read more about Is Optimal Keyword Density a Red Herring?[…]

Perfecting technical SEO at expense of content is like putting lipstick on a pig

Google: Flawless Technical SEO Cannot Cover Up Bad Content

There are two ways to appease the search engine gods: With content, and with a well-functioning website. These two types of search engine optimization (SEO), though, are not created equally. We’ve been saying it between the lines for years, now: Exceptional content will always trump even the most technically proficient website. Finally, Google has openly Read more about Google: Flawless Technical SEO Cannot Cover Up Bad Content[…]

Pros and cons of using images in legal blog posts

Do You Need Images in Your Legal Blog?

We may be legal writers at Myers Freelance, but an important part of your legal blog is its images. The decision to use images or not is going to be one of the first decisions you make, and you will follow through on that decision or change course on every legal blog post you add Read more about Do You Need Images in Your Legal Blog?[…]

Changes in search quality rater guidelines for lawyers

3 Takeaways from New Search Quality Rater Guidelines

Over the past couple of months, we’ve checked in on one of the most overlooked aspects of Google’s search engine algorithm: The human search quality raters. These search quality raters are people paid by Google to perform specific searches and then, as their name would imply, rate the results. While this feedback does not impact Read more about 3 Takeaways from New Search Quality Rater Guidelines[…]

Survey of bloggers proves to be useless

Another Blogging Study Turns Out to Be Useless

Long ago, we discussed misinformation in online marketing studies and how some surveys were so poorly executed that the findings might as well be disregarded. We focused on one study in particular, which looked at an important question: Whether having a targeted keyword in a site’s URL improved its ranking for that keyword. However, the Read more about Another Blogging Study Turns Out to Be Useless[…]

Evergreen legal blog posts are dying

Evergreen Legal Blog Posts are Dying

Our last two blog posts have been a bit of a blog series: First, we wrote a blog sample for corporate and employment lawyers. Then, we compared that post to our first blog sample from more than three years ago to highlight two important ways that our legal blogs have changed. In the second post, Read more about Evergreen Legal Blog Posts are Dying[…]