Why Really Long Blog Posts are Overrated

Making the decision to invest in your law firm’s online marketing is a big one. The truth of this statement will show itself once you start investigating what’s the best way to go about it. While there are a few general points of consensus, like that it’s important to maintain a blog, even these points Read more about Why Really Long Blog Posts are Overrated[…]

Touchstones of Search Engines: Relevance and Importance

Marketing your law firm online might seem like a simple endeavor: You make a website, then you put stuff into it and reap the rewards as it launches to the top of the results. Unfortunately, search engines are constantly honing their practices. This makes it difficult to build the right website and fill it with Read more about Touchstones of Search Engines: Relevance and Importance[…]

Indexed Pages, Big Websites, and Rankings

Search engine marketing is a bit like a rabbit hole. Once you start reading about it and researching how you can better market your law firm online, it’s easy to start tumbling head over heels in information and lessons that often seem contradictory. It’s easy to get confused and wish there was an easy and Read more about Indexed Pages, Big Websites, and Rankings[…]

2016’s Changes to SEM: Traditional Signals to User Intent

One of the most exciting and frustrating parts of marketing your law firm online is the speed at which search engines change. If you’re in the business, the constantly shifting landscape of search engine marketing (SEM) keeps you on your toes, and gives plenty of opportunities for some innovative maneuvering. If you’re not in the Read more about 2016’s Changes to SEM: Traditional Signals to User Intent[…]

The War Against Legal Blogging: Audiences

This is the fifth and final installment in a series of posts by Myers Freelance on the criticisms against ghostwriting legal blogs. Our earlier posts included: An overview of the arguments against ghostwriting legal blogs, How author bylines avoid issues with ABA Model Rule 7.1, How ghostwritten blogs do not violate ABA Model Rule 8.4(c), Read more about The War Against Legal Blogging: Audiences[…]