Are Legal Directories Finally Dying?
We’ve been waiting for the day when legal directories finally start to get buried in the rankings for legal-related searches. While we’ve been waiting for… Read More »Are Legal Directories Finally Dying?
Search Engines
How SEO is Like Criminal Procedure and Mexican Food
Search engine optimization (SEO) can seem intimidating to lawyers who are making their first venture into online legal content marketing. There’s so much to think… Read More »How SEO is Like Criminal Procedure and Mexican Food
How is the Coronavirus Changing the Way People Use the Internet?
The coronavirus has upended nearly every aspect of human life, including how search engines work and how people are using them. Most of these changes… Read More »How is the Coronavirus Changing the Way People Use the Internet?
Does Google Think It’s Beaten the Backlink Blitz?
One of the experts at Google, John Mueller, regularly hosts an “office hour” session on YouTube, where he fields questions from search engine optimization (SEO)… Read More »Does Google Think It’s Beaten the Backlink Blitz?
How Google’s SERP Has Changed in 4 Years
We reiterate, perhaps entirely too often, that search engines change on a near constant basis. Whether the alteration affects how the search engine’s algorithms find… Read More »How Google’s SERP Has Changed in 4 Years
Zero-Click Searches and Why Law Firms Aren’t Competing Against Google
One of the most disturbing trends in the search engine optimization (SEO) world today is the fallout from Google’s attempts to answer as many search… Read More »Zero-Click Searches and Why Law Firms Aren’t Competing Against Google
The Wall Street Journal’s Hit Piece Against Google
A few days ago, the Wall Street Journal published an article on how search engines, and particularly Google, work. The piece is titled “How Google… Read More »The Wall Street Journal’s Hit Piece Against Google
How BERT Can Impact Online Legal Marketing
The search engine optimization (SEO) world was all in a tizzy this past week as Google announced that it had rolled out a serious update… Read More »How BERT Can Impact Online Legal Marketing
While Overhyped, Featured Snippets are Still an SEO Goal
In our last blog post, we delved into Google’s decision to apply its Freshness Update to featured snippets. But what, exactly, are featured snippets and… Read More »While Overhyped, Featured Snippets are Still an SEO Goal
Half of Google Searches Don’t Lead to a Click
A new study has suggested that just about half of all searches on Google do not end with a click through to a website in… Read More »Half of Google Searches Don’t Lead to a Click
The Role of Search Engines in Online Marketing
People facing legal problems and in need of an attorney frequently turn to the internet to find the lawyer they need. According to one survey… Read More »The Role of Search Engines in Online Marketing
How Do You Target a Specific Search Engine for Legal Marketing?
There have been a couple of old blog posts that we’ve published that deal with the differences between search engines. In some of those posts,… Read More »How Do You Target a Specific Search Engine for Legal Marketing?