The search engine optimization (SEO) world was all in a tizzy this past week as Google announced that it had rolled out a serious update to its core algorithm. That update is technically called Bidirectional Encoder Representations from Transformers, but has shortened to BERT because it kind of has to be and doing so does Read more about How BERT Can Impact Online Legal Marketing[…]
In our last blog post, we delved into Google’s decision to apply its Freshness Update to featured snippets. But what, exactly, are featured snippets and how can they help your law firm’s SEO efforts? Featured Snippets are Common Elements at the Top of the Results Page A featured snippet is a sampling of content taken Read more about While Overhyped, Featured Snippets are Still an SEO Goal[…]
A new study has suggested that just about half of all searches on Google do not end with a click through to a website in the results page. While this may startle some lawyers who have been told that it’s critically important to rank well in targeted search engine results pages (SERPs) by, for example, Read more about Half of Google Searches Don’t Lead to a Click[…]
People facing legal problems and in need of an attorney frequently turn to the internet to find the lawyer they need. According to one survey from 2014, more legal clients got online to find an attorney than asked a friend or relative for a referral. In the years since that survey, the gap has likely Read more about The Role of Search Engines in Online Marketing[…]
There have been a couple of old blog posts that we’ve published that deal with the differences between search engines. In some of those posts, we’ve drawn out those differences and nuances for the purpose of showing why some law firms could benefit more from marketing on one search engines, rather than another (and, of Read more about How Do You Target a Specific Search Engine for Legal Marketing?[…]
Tracking which company controls what percentage of the search engine market share is an important part of what we do at Myers Freelance. Yes, there are obvious answers (Google is number one), but there are also plenty of surprises to be found in the margins that can help a law firm market itself online. A Read more about Search Engine Market Share: March 2019[…]
Long ago, we mentioned how search engine algorithms were moving away from traditional ranking signals and towards indications of user intent. This was some pretty big picture stuff in the world of search engine optimization (SEO). In that post, we noted that lots of different pieces in the SEO puzzle were being moved just a Read more about 3 Reader Metrics You Need to Understand[…]
Over the past couple of months, we’ve checked in on one of the most overlooked aspects of Google’s search engine algorithm: The human search quality raters. These search quality raters are people paid by Google to perform specific searches and then, as their name would imply, rate the results. While this feedback does not impact Read more about 3 Takeaways from New Search Quality Rater Guidelines[…]
In the past, we’ve reminded attorneys that they shouldn’t neglect Bing in their online marketing efforts. While Google remains the dominant search engine in America, Bing still processes millions of searches, every day. Perhaps more importantly, though, Bing is used by a certain demographics that you might want to target with your marketing material. The Read more about Rely on Older Clientele for Your Firm? Consider Marketing on Bing[…]
A short while back, we discussed search quality raters and their role in upcoming algorithmic changes. While the feedback that these raters provide to search engines, like Google or Bing, does not directly alter the current rankings, what they find online can change the process that ranks pages in the future. Knowing how these raters Read more about Google’s Search Quality Rater Guidelines, and Crystal Balls[…]
If you’ve done any research at all about search engine optimization (SEO) and online marketing for your law firm, you’ve discovered that search engines like Google rely on algorithms to determine what is relevant and important for every given search query. Google, however, knows that these algorithms are imperfect and subject to manipulation by professional Read more about Google’s Search Quality Raters and Algorithmic Changes[…]