Tag: Search Engines

Bing has an older audience that lives in Florida

Rely on Older Clientele for Your Firm? Consider Marketing on Bing

Posted on by Myers Freelance

In the past, we’ve reminded attorneys that they shouldn’t neglect Bing in their online marketing efforts. While Google remains the dominant search engine in America, Bing still processes millions of searches, every day. Perhaps more importantly, though, Bing is used by a certain demographics that you might want to target with your marketing material. The Read more about Rely on Older Clientele for Your Firm? Consider Marketing on Bing[…]

Google search quality rater guidelines act like crystal balls

Google’s Search Quality Rater Guidelines, and Crystal Balls

Posted on by Myers Freelance

A short while back, we discussed search quality raters and their role in upcoming algorithmic changes. While the feedback that these raters provide to search engines, like Google or Bing, does not directly alter the current rankings, what they find online can change the process that ranks pages in the future. Knowing how these raters Read more about Google’s Search Quality Rater Guidelines, and Crystal Balls[…]

Google's search quality raters impact future algorithm changes

Google’s Search Quality Raters and Algorithmic Changes

Posted on by Myers Freelance

If you’ve done any research at all about search engine optimization (SEO) and online marketing for your law firm, you’ve discovered that search engines like Google rely on algorithms to determine what is relevant and important for every given search query. Google, however, knows that these algorithms are imperfect and subject to manipulation by professional Read more about Google’s Search Quality Raters and Algorithmic Changes[…]

Google's speed update changed very little in the SEO world

Google’s Speed Update Changed Next to Nothing

Posted on by Myers Freelance

Recently, Google rolled out a new update to its algorithm that ranks websites in the results page. This new update purportedly added weight to the mobile upload speed of a webpage, threatening to bury slow websites in the rankings when a search is done on a mobile device. Online marketing experts, however, have seen very Read more about Google’s Speed Update Changed Next to Nothing[…]

Google upgrade incentivizes law firms to use speedy websites

Google Primed to Roll Out Speed Upgrade

Posted on by Myers Freelance

Next month, Google has a few updates primed for rollout. One of them, the so-called Speed Update, is yet another indication that Google is pushing websites towards a more user-friendly experience in all metrics. Google’s Newest Speed-Related Update Google’s newest update to its algorithm will take the upload speed of websites into account whenever someone Read more about Google Primed to Roll Out Speed Upgrade[…]

Google shortens meta descriptions

Google Shortens Meta Descriptions to Original Length

Posted on by Myers Freelance

Last December, we covered a big development in the world of search engine marketing (SEM): Google had increased the length of the meta descriptions they were showing in the search engine results page (SERP). Now, though, Google has walked back this expansion and returned to nearly where we were, before. Let’s unpack that and see Read more about Google Shortens Meta Descriptions to Original Length[…]

Pie chart of search engine market share impact online legal marketing

Search Engine Market Share: April 2018

Posted on by Myers Freelance

One of the things that we do as professional legal bloggers is pay attention to which search engines are dominating the market. The answer is obvious (it’s Google) but the extent of their dominance and how it is trending can impact your law firm’s online marketing strategy. For example, if a new competitor enters the Read more about Search Engine Market Share: April 2018[…]

Google algorithm tweaks change marketing results for legal websites

More Algorithmic Changes, and How to Win When They Happen

Posted on by Myers Freelance

Partners who carefully watch how well their law firm’s website is doing in the search engine rankings might have noticed a shakeup in the past week as Google rolled out a new update to its algorithms. The update is nothing unusual, though the breadth of the changes has been wider-reaching than normal. The results highlight Read more about More Algorithmic Changes, and How to Win When They Happen[…]

SEO impact of Google My Business posts

SEO Impact of Posts on Google My Business

Posted on by Myers Freelance

Google has been making efforts to let business owners—including law firm partners—easily advertise their business online. One of those efforts has been Google My Business, which allows verified owners (like a partner) of eligible businesses (like a law firm) quickly create a page that interested search engine users can interact with. Among the features that Read more about SEO Impact of Posts on Google My Business[…]

58 percent of online searches use mobile devices

Why You Shouldn’t Worry that 58% of Searches are on Mobile Devices

Posted on by Myers Freelance

When you use Google or another search engine to find a website, the search engine pays attention to what device you’re using to conduct the search: Those that are done on a desktop computer will get slightly different results than those that are done on smartphones, because a smartphone’s smaller screen can’t effectively display some Read more about Why You Shouldn’t Worry that 58% of Searches are on Mobile Devices[…]

Yellow pages legal directory lawyer marketing

Study Reveals Persistence of Legal Directories in Search Results

Posted on by Myers Freelance

We recently conducted a study, which found that, out of the top three legal websites for a vanity keyword search in Google for criminal defense attorneys in the 50 largest cities in the U.S., 72% of the sites hosted a legal blog. While our study might not have been perfect, it did stress how legal Read more about Study Reveals Persistence of Legal Directories in Search Results[…]