The internet is constantly in flux. Website owners can delete their site, migrate to a new domain, delete old articles, or move them into archive folders. If you’ve linked to one of those sites or pages from your law firm’s blog, your link will be broken. If a reader clicks on it, they’ll be presented Read more about 3 Reasons to Fix Broken Outbound Links in Your Legal Blog[…]
As search engines have developed, it has become far more difficult to trick them into thinking that your law firm’s website is more relevant and important for certain searches than it actually is. Tricking search engines into promoting a website in the rankings is black hat search engine optimization (SEO). Now that it’s become more Read more about How to Disavow Links and Fight the Backlink Blitz[…]
You know that creating external links from your legal blog post is a big part of the process. You also know that the anchor text you use for your links can have a significant impact on your site’s search engine optimization (SEO) score and its rankings in targeted searches, because search engines use the text Read more about Best Practices for Anchor Text in External Links, and Some Negative SEO[…]
Keyword density. It’s such a widely-known dilemma in the world of search engine optimization (SEO) that Yoast handles it in its keyword checklist that is so popular on WordPress. However, as search engines turn away from traditional rankings signals and towards signs of user intent and satisfaction, that dilemma has evolved. Things have changed so Read more about Is Optimal Keyword Density a Red Herring?[…]
We may be legal writers at Myers Freelance, but an important part of your legal blog is its images. The decision to use images or not is going to be one of the first decisions you make, and you will follow through on that decision or change course on every legal blog post you add Read more about Do You Need Images in Your Legal Blog?[…]
Search engines are in the business of finding users relevant and important websites for a given search query, and then selling ad space on the search engine results page (SERP). Of course, this means that search engines need to provide solid results for the queries they get, or else their users would decide that a Read more about The Risks of Quid Pro Quo Link Schemes[…]
Recently, Google rolled out a new update to its algorithm that ranks websites in the results page. This new update purportedly added weight to the mobile upload speed of a webpage, threatening to bury slow websites in the rankings when a search is done on a mobile device. Online marketing experts, however, have seen very Read more about Google’s Speed Update Changed Next to Nothing[…]
While we tend to avoid politics in our blog, we can’t not talk about Donald Trump getting Googlebombed late last week, as it shows some important differences in how the competing search engines work and how they can be manipulated. It also highlights (obviously) the importance of taking control of your online reputation before someone Read more about Lessons from the Trump Googlebomb[…]
A recent discussion on Twitter has put the search engine optimization (SEO) world in confusion, as leading figures at Google revealed that keyword stuffing penalties are on the wane. The conversation also highlights 4 aspects of SEO and online marketing that we’ve covered elsewhere on our blog: Search engines closely hide their mechanisms Search engines Read more about Keyword Stuffing Penalties on the Wane[…]
Search engines are increasingly moving towards a business model that lets their customers – internet users – make recommendations. After all, search engines are in the industry of providing relevant and important results for whatever search query their customers make, so letting people rate their experience with a place or a business could be helpful Read more about Law Firm Gets Penalized for Soliciting Online Reviews[…]
Much of the world of search engine optimization (SEO) is about making your website move up in the rankings. However, your ranking does not just depend on your own site; it also depends on the other sites you’re competing against. Yes, just like in law school, search engines grade on a curve. This raises the Read more about A Local Politician’s Failed Attempt at Negative SEO[…]