Anchor Text in External Links from Legal Blog

Best Practices for Anchor Text in External Links, and Some Negative SEO

You know that creating external links from your legal blog post is a big part of the process. You also know that the anchor text you use for your links can have a significant impact on your site’s search engine optimization (SEO) score and its rankings in targeted searches, because search engines use the text Read more about Best Practices for Anchor Text in External Links, and Some Negative SEO[…]

Optimal keyword density in SEO is a red herring

Is Optimal Keyword Density a Red Herring?

Keyword density. It’s such a widely-known dilemma in the world of search engine optimization (SEO) that Yoast handles it in its keyword checklist that is so popular on WordPress. However, as search engines turn away from traditional rankings signals and towards signs of user intent and satisfaction, that dilemma has evolved. Things have changed so Read more about Is Optimal Keyword Density a Red Herring?[…]

Pros and cons of using images in legal blog posts

Do You Need Images in Your Legal Blog?

We may be legal writers at Myers Freelance, but an important part of your legal blog is its images. The decision to use images or not is going to be one of the first decisions you make, and you will follow through on that decision or change course on every legal blog post you add Read more about Do You Need Images in Your Legal Blog?[…]

Quid pro quo backlink schemes can penalize a law firm's website

The Risks of Quid Pro Quo Link Schemes

Search engines are in the business of finding users relevant and important websites for a given search query, and then selling ad space on the search engine results page (SERP). Of course, this means that search engines need to provide solid results for the queries they get, or else their users would decide that a Read more about The Risks of Quid Pro Quo Link Schemes[…]

Google's speed update changed very little in the SEO world

Google’s Speed Update Changed Next to Nothing

Recently, Google rolled out a new update to its algorithm that ranks websites in the results page. This new update purportedly added weight to the mobile upload speed of a webpage, threatening to bury slow websites in the rankings when a search is done on a mobile device. Online marketing experts, however, have seen very Read more about Google’s Speed Update Changed Next to Nothing[…]

Trump Idiot Googlebomb

Lessons from the Trump Googlebomb

While we tend to avoid politics in our blog, we can’t not talk about Donald Trump getting Googlebombed late last week, as it shows some important differences in how the competing search engines work and how they can be manipulated. It also highlights (obviously) the importance of taking control of your online reputation before someone Read more about Lessons from the Trump Googlebomb[…]

Google reins in penalties for keyword stuffing

Keyword Stuffing Penalties on the Wane

A recent discussion on Twitter has put the search engine optimization (SEO) world in confusion, as leading figures at Google revealed that keyword stuffing penalties are on the wane. The conversation also highlights 4 aspects of SEO and online marketing that we’ve covered elsewhere on our blog: Search engines closely hide their mechanisms Search engines Read more about Keyword Stuffing Penalties on the Wane[…]

Law firm penalized for soliciting online reviews

Law Firm Gets Penalized for Soliciting Online Reviews

Search engines are increasingly moving towards a business model that lets their customers – internet users – make recommendations. After all, search engines are in the industry of providing relevant and important results for whatever search query their customers make, so letting people rate their experience with a place or a business could be helpful Read more about Law Firm Gets Penalized for Soliciting Online Reviews[…]

Negative SEO pops the balloon of online prominence

A Local Politician’s Failed Attempt at Negative SEO

Much of the world of search engine optimization (SEO) is about making your website move up in the rankings. However, your ranking does not just depend on your own site; it also depends on the other sites you’re competing against. Yes, just like in law school, search engines grade on a curve. This raises the Read more about A Local Politician’s Failed Attempt at Negative SEO[…]

Defending a website from content scrapers is like defending a castle

Defending Your Site Against Content Scrapers

In our last blog post, we talked about the dangers of content scrapers. In short, some websites on the internet make money by copying content from your legal blog and pasting it on their website – their efforts are often automated, using content scraping bots. This can hurt your search engine optimization (SEO) efforts or Read more about Defending Your Site Against Content Scrapers[…]

Content scrapers can take legal blog articles and hurt SEO

Content Scrapers, and Why You Should Worry About Them

In online marketing, high-quality content is a big deal. Hosting it on your site is a surefire way to move up in the rankings. It’s also why other sites will copy and paste your content into their domain. Some sites even have automated content scrapers for just this purpose. Content scraping is illegal – your Read more about Content Scrapers, and Why You Should Worry About Them[…]