Hyper local SEO is a red herring for law firm marketing

Hyper Local SEO is Another Red Herring for Law Firm Marketing

There has long been a push for law firms to train their online marketing efforts on their local area. By focusing on local SEO, law firms can concentrate their marketing dollars on the potential clients in their vicinity, rather than those who are far away and are less likely to pick up the phone and Read more about Hyper Local SEO is Another Red Herring for Law Firm Marketing[…]

Search engine optimization SEO is a lot like criminal procedure and this burrito

How SEO is Like Criminal Procedure and Mexican Food

Search engine optimization (SEO) can seem intimidating to lawyers who are making their first venture into online legal content marketing. There’s so much to think about: How many internal links should I include in a legal blog post? How should I link to a state statute? What anchor text should I use? Should I link Read more about How SEO is Like Criminal Procedure and Mexican Food[…]

Legal Blog Content Republishing

The Risks of Letting Someone Else Republish Your Legal Blog Article

You will know that you are creating a successful legal blog when other online marketers start reaching out to capitalize on your success. They will see your solid rankings, web traffic, and domain authority and try using it for their own gain. In some cases, you may benefit from their efforts. In most, though, what Read more about The Risks of Letting Someone Else Republish Your Legal Blog Article[…]

Targeted legal pages have led to a resurgence in keyword research

Targeted Pages and a Resurgence in Keyword Research

Search engines change, often very quickly. Those sudden changes – a tweak in Google’s algorithms that promote some types of content at the expense of others, or a new search engine results page (SERP) format – are mere steps in one particular direction. That direction, for search engines, is towards satisfying internet users. Noting the Read more about Targeted Pages and a Resurgence in Keyword Research[…]

Tips for creating tables in legal blog posts

Tips for Using Tables in a Legal Blog Post

There will come a time where you want to add a table to your law firm’s website. Whether you’re a criminal defense attorney and you want to list the penalties of a conviction for murder and manslaughter so they can be compared, or you are a personal injury lawyer who wants to break down the Read more about Tips for Using Tables in a Legal Blog Post[…]

Detecting and defending against negative SEO and the backlink blitz

How to Disavow Links and Fight the Backlink Blitz

As search engines have developed, it has become far more difficult to trick them into thinking that your law firm’s website is more relevant and important for certain searches than it actually is. Tricking search engines into promoting a website in the rankings is black hat search engine optimization (SEO). Now that it’s become more Read more about How to Disavow Links and Fight the Backlink Blitz[…]

How to measure your law firm website's reputability

How to Gauge Your Law Firm Website’s Reputability

In our last blog post, we discussed the best way to use anchor text for external links. Like many legal issues, the answer began with “well, it depends.” The linchpin in this case, though, revolves around whether your law firm’s website is considered “reputable” by search engines. Here are some clues you can use to Read more about How to Gauge Your Law Firm Website’s Reputability[…]

Anchor text for external links can be used like lemons

Best Practices for Anchor Text in External Links, and Some Negative SEO

You know that creating external links from your legal blog post is a big part of the process. You also know that the anchor text you use for your links can have a significant impact on your site’s search engine optimization (SEO) score and its rankings in targeted searches, because search engines use the text Read more about Best Practices for Anchor Text in External Links, and Some Negative SEO[…]

Google Ignores Next Previous Tag

Writing a Blog Series, Now that Google Ignores the Next/Previous Tag

Google recently announced that it no longer looked at a certain line of computer code to determine whether an article was only one installation in a serious of posts. The announcement, however, came years after they had made the decision to ignore the code. The developments can impact your law firm’s SEO, especially if you Read more about Writing a Blog Series, Now that Google Ignores the Next/Previous Tag[…]

Study shows low percentage of mobile traffic in legal field

Study Shows Mobile Traffic Is Lower in the Legal Field

It’s a well known fact that more and more people are using the internet on their phones. Statistics suggest that an estimated 58% of search engine queries happen on mobile devices. However, we at Myers Freelance have insisted that this trend is not something to worry too much about. Mobile internet use tends to focus Read more about Study Shows Mobile Traffic Is Lower in the Legal Field[…]

The role of search engines in online marketing

The Role of Search Engines in Online Marketing

People facing legal problems and in need of an attorney frequently turn to the internet to find the lawyer they need. According to one survey from 2014, more legal clients got online to find an attorney than asked a friend or relative for a referral. In the years since that survey, the gap has likely Read more about The Role of Search Engines in Online Marketing[…]

Potential Client Searching for a Law Firm Website

The True Costs of Not Having a Website for Your Law Firm

The legal field might be notorious for moving slowly towards innovation that threatens the status quo, but it’s still shocking to discover that a significant chunk of law firms do not have a website, at all. Not having a website does not just leave a well of potential clients untapped – it can actually alienate Read more about The True Costs of Not Having a Website for Your Law Firm[…]