Edible Arrangements sues Google over the SEO technique of competitive keyword advertising

Competitive Keyword Ads Go to Court: Edible Arrangements v. Google

This is the first installment of a legal blog series dealing with an ongoing lawsuit focused on competitive keyword marketing. The second and final installment, which predicts the outcome of the lawsuit and the possible implications, can be found here. Well over a year ago, we described a state split in the online legal marketing Read more about Competitive Keyword Ads Go to Court: Edible Arrangements v. Google[…]

Google AMP Legal Marketing

Why Law Firms Shouldn’t Worry Much About Google AMP

If you’re a lawyer and you’ve been paying attention to the online marketing world, you might have heard about Google AMP. News about Google’s most recent project is everywhere. However, it’s not very clear what, exactly, Google AMP is or does. We’re here to tell you not to worry too much about it: Google AMP Read more about Why Law Firms Shouldn’t Worry Much About Google AMP[…]

Negative SEO pops the balloon of online prominence

A Local Politician’s Failed Attempt at Negative SEO

Much of the world of search engine optimization (SEO) is about making your website move up in the rankings. However, your ranking does not just depend on your own site; it also depends on the other sites you’re competing against. Yes, just like in law school, search engines grade on a curve. This raises the Read more about A Local Politician’s Failed Attempt at Negative SEO[…]

Yellow pages legal directory lawyer marketing

Study Reveals Persistence of Legal Directories in Search Results

We recently conducted a study, which found that, out of the top three legal websites for a vanity keyword search in Google for criminal defense attorneys in the 50 largest cities in the U.S., 72% of the sites hosted a legal blog. While our study might not have been perfect, it did stress how legal Read more about Study Reveals Persistence of Legal Directories in Search Results[…]