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Commercial Speech and Legal Blogs

Commercial speech, like the rest of constitutional law, can be tricky. Unfortunately, this can affect your legal blog. Being labeled as commercial speech affords your firm’s blog fewer legal protections, making it more important to tread carefully and choose your words wisely. Refresher: What Is Commercial Speech? Commercial speech is a kind of expression made Read more about Commercial Speech and Legal Blogs[…]

Saturn Vue 2013 Google search without sidebar ads

Google Moves Paid Advertisements Out of Sidebar

Have you Googled anything recently? Notice a difference? Go Google “los angeles personal injury attorney,” or just click here and we’ll do it for you. The huge swath of white space on the right side of the search engine results page (SERP)? It used to be chock-full of pay-per-click (PPC) advertisements. Still don’t believe it? Here is Read more about Google Moves Paid Advertisements Out of Sidebar[…]

Orange leaves on ground

Topical Content in Focus

Lawyers love categories. Chopping up complex ideas into smaller notions or pidgeon-holing a series of thoughts based on their shared elements is what law school was all about. The posts on a legal blog can be divided, to some extent, into two different categories: Evergreen posts and topical posts. You can read more about evergreen Read more about Topical Content in Focus[…]

Legal blog post about Justice Scalia's death

Blogging About Scalia’s Death: 4 Do’s and Don’ts

Congressional Republicans are trying to get their counterparts on the Hill to at least wait for the funeral before using the passing of Justice Scalia for their own ends. In the world of blogging, though, there is no such thing as being too soon on a story. The death of a Supreme Court Justice – Read more about Blogging About Scalia’s Death: 4 Do’s and Don’ts[…]

Website bounce rates require context

Attorney Marketing 101: The Context Behind Bounce Rates

If you start getting serious with your law firm’s website and paying attention to its analytics and other data, one of the first things you’ll encounter is a measurement, expressed in a percentage, called bounce rate. Your site’s bounce rate can tell you a lot about the site as a whole, as well as individual Read more about Attorney Marketing 101: The Context Behind Bounce Rates[…]

The Thinker ponders how to categorize search engine queries

3 Types of Search Queries and Their Value to Your Firm

Google processes 40,000 search queries every second, worldwide. That’s 3.5 billion searches every day. 1.2 trillion every year. The sheer number of these queries is staggering. But each and every one of them is an individual Google search. Some are well articulated, like “name of actor who played ron weasley in harry potter.” Others are Read more about 3 Types of Search Queries and Their Value to Your Firm[…]

Keyword planning and execution

Attorney Marketing 101: Keyword Basics

When you get on a search engine like Google or Bing and type something into the search bar, what you’re doing is entering a query. From your perspective as a user, you’re asking the search engine to bring you all the websites that are relevant and important to what you’ve entered. From the perspective of Read more about Attorney Marketing 101: Keyword Basics[…]

Yahoo Search Developments

What’s Going on With Yahoo?

Yahoo, the owner of the third largest search engine in the U.S., behind Bing and Google, is not doing so hot. Faced with the reality that nearly everything they do is also done by Google, but for cheaper and yet arguably done better, Yahoo is undergoing a massive internal overhaul that will likely drastically change Read more about What’s Going on With Yahoo?[…]