Attorney Marketing 101: Keyword Basics
When you get on a search engine like Google or Bing and type something into the search bar, what you’re doing is entering a query.… Read More »Attorney Marketing 101: Keyword Basics
SEO Strategy
Why You Shouldn’t Neglect Bing in Your Firm’s Online Marketing Efforts
Google has defined the world of search engines for years, now. Its domination has been so total for so long that the word has become… Read More »Why You Shouldn’t Neglect Bing in Your Firm’s Online Marketing Efforts
User Intent and Adaptive Search
Search engines have an impressively difficult job to do. Finding websites, out of the billions on the internet, that are relevant to a certain search… Read More »User Intent and Adaptive Search
The Great Weakness of Pay Per Click Ad Campaigns
One of the basic tenets of online marketing and search engine marketing (SEM) is the fact that being ranked highly for a search means that… Read More »The Great Weakness of Pay Per Click Ad Campaigns
Attorney Marketing 101: Long Tail Searches
When someone gets on their computer or phone and brings up Google to do a search, what they put into the search box will have… Read More »Attorney Marketing 101: Long Tail Searches
Which Demographics Use the Internet the Most?
At its most basic level, marketing is all about letting people know about what you do, so they’ll pay for it. You can maximize the… Read More »Which Demographics Use the Internet the Most?
Legal Blogs Influence Corporate Clients
For some types of law firms, like those in the field of business litigation, corporate clients are likely your number one source of work. Getting… Read More »Legal Blogs Influence Corporate Clients
Algorithm Changes Can Hurt Your Website
In a recent blog post, we talked about how complex search engines could be. They scour the internet for the best websites for any given… Read More »Algorithm Changes Can Hurt Your Website
Where You Rank in Search Results Matters – The Numbers
If you could boil the online marketing technique of search engine optimization (SEO) down to one essential goal, it would be to rank as highly… Read More »Where You Rank in Search Results Matters – The Numbers
Attorney Marketing 101: Inbound v. Outbound Marketing
Unfortunately, not everyone can be an expert at everything. We all have to pick our niches, and then rely on others to do the rest.… Read More »Attorney Marketing 101: Inbound v. Outbound Marketing
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