Google shortens meta descriptions

Google Shortens Meta Descriptions to Original Length

Last December, we covered a big development in the world of search engine marketing (SEM): Google had increased the length of the meta descriptions they were showing in the search engine results page (SERP). Now, though, Google has walked back this expansion and returned to nearly where we were, before. Let’s unpack that and see Read more about Google Shortens Meta Descriptions to Original Length[…]

headers in legal blog posts improve SEO

Headers Help Your Legal Blog’s SEO

Headings are not the sexiest things to talk about when it comes to legal blogging. However, they can be crucially important for your legal blog’s performance on both the search engine optimization (SEO) front and on the reader experience front. Therefore, we’ve devoted a small handful of blog posts to headers, what they are, and Read more about Headers Help Your Legal Blog’s SEO[…]

Search engines see computer code rather than headings in a legal blog post

Headers: The Basics and a Misconception

When you write a legal blog post, you’ll have the option of including a variety of different formatting options to break the post up into smaller segments and signal slight changes in the topic of the post. These are headings and can help you score on the search engine optimization (SEO) front both by signaling Read more about Headers: The Basics and a Misconception[…]

Meta Descriptions are Like Book Covers

The Double-Edged Sword of Google’s Lengthened Meta Descriptions

[UPDATE 5/15/2018: The length of Google’s meta descriptions is now officially defined as “dynamic,” and fluctuate between around 155 (130 for mobile) and 320] If you want more clients for your law firm, then search engine optimization (SEO) is a means to that end. However, not all aspects of online marketing fall into the category Read more about The Double-Edged Sword of Google’s Lengthened Meta Descriptions[…]

Mistakes in the call to action can run afoul of ethical rules

Tiny Mistakes in a Call to Action Can Seriously Hurt Your Firm

The call to action, or CTA, is the paragraph in your legal blog post that urges readers to reach out to your law firm: “If you or a loved one have been hurt in a motorcycle accident in central Illinois, show that you’re not joking around by hiring the personal injury attorneys at Foster, Wallace, Read more about Tiny Mistakes in a Call to Action Can Seriously Hurt Your Firm[…]

Bold keywords likely do not help SEO for legal blogs

Should You Italicize or Bold the Keywords in Your Legal Blog?

As professional legal bloggers, we read a lot of legal blogs and see lots of techniques being used. One that we see constantly is the bolding of keywords. Some of the most egregious examples look like this: “As personal injury lawyers, the attorneys at [law firm’s name] seek to help our clients get the compensation Read more about Should You Italicize or Bold the Keywords in Your Legal Blog?[…]

Planning and writing a series of legal blog posts

How to Plan and Execute a Series of Related Legal Blog Posts

Recently on the Myers Freelance blog, we’ve been dealing with the ins and out of writing a series of legal blog articles on a related topic. Refresher: The Legal Blog Series This all started in our recent blog sample for criminal defense attorneys. There, we wrote 476 words on the upcoming Supreme Court case Carpenter Read more about How to Plan and Execute a Series of Related Legal Blog Posts[…]

Legal Blog Series Duplicative Content Penalty Panda

No, Your Site (Shouldn’t) Get Penalized for a Legal Blog Series

If you’re one of the two regular readers of our legal marketing blog, last week’s article on how a series of blog posts can hurt your SEO (search engine optimization) might have raised an interesting pair of questions: Wait… can’t you get penalized for hosting duplicative content on your site? And, Wouldn’t writing about the Read more about No, Your Site (Shouldn’t) Get Penalized for a Legal Blog Series[…]

Legal blog series competes for same keywords

How a Series of Legal Blog Posts Can Hurt Your SEO

Our last post was a blog sample for criminal defense attorneys – a case analysis of the upcoming Supreme Court decision, Carpenter v. U.S. – that was geared towards a lay audience. At the end of that post, we noted how, at 476 words and without a call to action, yet, it was already toeing Read more about How a Series of Legal Blog Posts Can Hurt Your SEO[…]

Blog sample criminal defense cell phone carpenter v us

Blog Sample – Criminal Defense Attorney: Case Analysis

There are several reasons why you should maintain a legal blog on your law firm’s website. One of them is to solidify your reputation as an expert in your field of law. While this is especially important if you’re blogging for referral clients by catering your blog’s content to other lawyers, lay readers also appreciate Read more about Blog Sample – Criminal Defense Attorney: Case Analysis[…]