Keyword stuffing confuses search engines and promotes the wrong page

How Keyword Stuffing Can Create SEO Nightmares

In our last blog post, we covered a new development in the world of search engine optimization (SEO): Google developers had revealed that keyword stuffing penalties were on the wane. Websites that had lots of keywords crammed awkwardly onto a page were still ranking well, if the rest of the page was still highly valuable. Read more about How Keyword Stuffing Can Create SEO Nightmares[…]

Where to look for sources for legal blog material

5 Sources for Legal Blog Material

When you start writing your law firm’s legal blog, the first few posts are easy—you’ve been thinking for years about what you want to write, and there were probably a few topics of pressing concern that influenced your decision to start blogging, in the first place. However, once those posts are up and your well Read more about 5 Sources for Legal Blog Material[…]

Headers in legal blog posts help readers and SEO

Headers: Helping Readers Help Your SEO

We’ve devoted several of our most recent posts to talking about headers. First, we reviewed the basics of headers, including how they were just lines of computer code, rather than an inherently different font style. Then we covered how headers help your legal blog’s SEO by signaling to search engines what a post, article, or Read more about Headers: Helping Readers Help Your SEO[…]

Google shortens meta descriptions

Google Shortens Meta Descriptions to Original Length

Last December, we covered a big development in the world of search engine marketing (SEM): Google had increased the length of the meta descriptions they were showing in the search engine results page (SERP). Now, though, Google has walked back this expansion and returned to nearly where we were, before. Let’s unpack that and see Read more about Google Shortens Meta Descriptions to Original Length[…]

headers in legal blog posts improve SEO

Headers Help Your Legal Blog’s SEO

Headings are not the sexiest things to talk about when it comes to legal blogging. However, they can be crucially important for your legal blog’s performance on both the search engine optimization (SEO) front and on the reader experience front. Therefore, we’ve devoted a small handful of blog posts to headers, what they are, and Read more about Headers Help Your Legal Blog’s SEO[…]

Search engines see computer code rather than headings in a legal blog post

Headers: The Basics and a Misconception

When you write a legal blog post, you’ll have the option of including a variety of different formatting options to break the post up into smaller segments and signal slight changes in the topic of the post. These are headers. Headers can score SEO points directly, and can also help readers in ways that score SEO Read more about Headers: The Basics and a Misconception[…]

Meta Descriptions are Like Book Covers

The Double-Edged Sword of Google’s Lengthened Meta Descriptions

[UPDATE 5/15/2018: The length of Google’s meta descriptions is now officially defined as “dynamic,” and fluctuate between around 155 (130 for mobile) and 320] If you want more clients for your law firm, then search engine optimization (SEO) is a means to that end. However, not all aspects of online marketing fall into the category Read more about The Double-Edged Sword of Google’s Lengthened Meta Descriptions[…]

Mistakes in the call to action can run afoul of ethical rules

Tiny Mistakes in a Call to Action Can Seriously Hurt Your Firm

The call to action, or CTA, is the paragraph in your legal blog post that urges readers to reach out to your law firm: “If you or a loved one have been hurt in a motorcycle accident in central Illinois, show that you’re not joking around by hiring the personal injury attorneys at Foster, Wallace, Read more about Tiny Mistakes in a Call to Action Can Seriously Hurt Your Firm[…]

Bold keywords likely do not help SEO for legal blogs

Should You Italicize or Bold the Keywords in Your Legal Blog?

As professional legal bloggers, we read a lot of legal blogs and see lots of techniques being used. One that we see constantly is the bolding of keywords. Some of the most egregious examples look like this: “As personal injury lawyers, the attorneys at [law firm’s name] seek to help our clients get the compensation Read more about Should You Italicize or Bold the Keywords in Your Legal Blog?[…]

Planning and writing a series of legal blog posts

How to Plan and Execute a Series of Related Legal Blog Posts

Recently on the Myers Freelance blog, we’ve been dealing with the ins and out of writing a series of legal blog articles on a related topic. Refresher: The Legal Blog Series This all started in our recent blog sample for criminal defense attorneys. There, we wrote 476 words on the upcoming Supreme Court case Carpenter Read more about How to Plan and Execute a Series of Related Legal Blog Posts[…]