Using Google Analytics to Target New Content
Adding or optimizing new content to your law firm’s site, like a new blog post, landing page, or targeted page, is a, if not the,… Read More »Using Google Analytics to Target New Content
Analytics
Using High Bounce Rates to Detect Bigger Website Issues
We’ve covered bounce rate before. That post, however, focused on the fact that a “good” bounce rate depends on the context surrounding your website. Here,… Read More »Using High Bounce Rates to Detect Bigger Website Issues
Readability Scores, SEO, and Legal Blogging
A lot of attorneys have fallen prey to an online marketing misconception that has taken the search engine optimization (SEO) world by storm in the… Read More »Readability Scores, SEO, and Legal Blogging
How to Gauge Your Law Firm Website’s Reputability
In our last blog post, we discussed the best way to use anchor text for external links. Like many legal issues, the answer began with… Read More »How to Gauge Your Law Firm Website’s Reputability
How Do You Target a Specific Search Engine for Legal Marketing?
There have been a couple of old blog posts that we’ve published that deal with the differences between search engines. In some of those posts,… Read More »How Do You Target a Specific Search Engine for Legal Marketing?
Escaping the Terrible Cycle of Web Traffic and Rankings
In our last blog post, we summarized three important reader metrics that search engines monitor and use to determine if your law firm’s webpage is… Read More »Escaping the Terrible Cycle of Web Traffic and Rankings
3 Reader Metrics You Need to Understand
Long ago, we mentioned how search engine algorithms were moving away from traditional ranking signals and towards indications of user intent. This was some pretty… Read More »3 Reader Metrics You Need to Understand
Ranking Fluctuations Impact Vanity Keywords, Too
Long tail keywords are the very specific words and phrases that you want to target in your law firm’s online search engine marketing – “motorcycle… Read More »Ranking Fluctuations Impact Vanity Keywords, Too
Legal Blogging and Conversion Rates
Your law firm’s website is like a business card in that there are two goals to it: Potential clients see it, and They contact your… Read More »Legal Blogging and Conversion Rates
How to Tell Whether Your Legal Blog is Bringing in Clients
You’ve cut the ribbon on your law firm’s website and started investing in marketing your firm online. Several landing pages on your site describe your… Read More »How to Tell Whether Your Legal Blog is Bringing in Clients
Your Firm’s Twitter Game: The Early Stages
Having an online presence is quickly becoming a must for all law firms. Without it, you’re relying on traditional forms of advertising that you either… Read More »Your Firm’s Twitter Game: The Early Stages
Conversion Rates and PPC Ads
One of the most important pieces of information surrounding your website that can be tracked using analytics is your conversion rate. Generally, your website’s conversion… Read More »Conversion Rates and PPC Ads
Attorney Marketing 101: Basics of Analytics
You’ve put together a website for your law firm. Now what? How well is it working? Are you getting the most out of it? What… Read More »Attorney Marketing 101: Basics of Analytics
Attorney Marketing 101: The Context Behind Bounce Rates
If you start getting serious with your law firm’s website and paying attention to its analytics and other data, one of the first things you’ll… Read More »Attorney Marketing 101: The Context Behind Bounce Rates