Yoast readability test approves high readability scores

Readability Scores, SEO, and Legal Blogging

A lot of attorneys have fallen prey to an online marketing misconception that has taken the search engine optimization (SEO) world by storm in the past few years. That myth is that you should write as simply as possible because objective readability scores can directly determine your online rankings. It’s not true. Most of the Read more about Readability Scores, SEO, and Legal Blogging[…]

How to measure your law firm website's reputability

How to Gauge Your Law Firm Website’s Reputability

In our last blog post, we discussed the best way to use anchor text for external links. Like many legal issues, the answer began with “well, it depends.” The linchpin in this case, though, revolves around whether your law firm’s website is considered “reputable” by search engines. Here are some clues you can use to Read more about How to Gauge Your Law Firm Website’s Reputability[…]

How to target specific search engines for legal marketing efforts

How Do You Target a Specific Search Engine for Legal Marketing?

There have been a couple of old blog posts that we’ve published that deal with the differences between search engines. In some of those posts, we’ve drawn out those differences and nuances for the purpose of showing why some law firms could benefit more from marketing on one search engines, rather than another (and, of Read more about How Do You Target a Specific Search Engine for Legal Marketing?[…]

Escaping the circle of web traffic and rankings in SEO

Escaping the Terrible Cycle of Web Traffic and Rankings

In our last blog post, we summarized three important reader metrics that search engines monitor and use to determine if your law firm’s webpage is relevant and important to a search query. One of the most important of these reader metrics is simply the number of viewers who flock to your post: Search engines see Read more about Escaping the Terrible Cycle of Web Traffic and Rankings[…]

Search engines use reader metrics in their algorithms

3 Reader Metrics You Need to Understand

Long ago, we mentioned how search engine algorithms were moving away from traditional ranking signals and towards indications of user intent. This was some pretty big picture stuff in the world of search engine optimization (SEO). In that post, we noted that lots of different pieces in the SEO puzzle were being moved just a Read more about 3 Reader Metrics You Need to Understand[…]

Limits on vanity keywords can be depressing

Ranking Fluctuations Impact Vanity Keywords, Too

Long tail keywords are the very specific words and phrases that you want to target in your law firm’s online search engine marketing – “motorcycle accident attorney broken tibia charlotte north carolina” is a long tail keyword, while just “personal injury lawyer” is just a regular keyword. In a couple of recent blog posts, we Read more about Ranking Fluctuations Impact Vanity Keywords, Too[…]

legal blogging similar to business card

Legal Blogging and Conversion Rates

Your law firm’s website is like a business card in that there are two goals to it: Potential clients see it, and They contact your firm. In the context of online marketing, search engine optimization (SEO) is one of the ways to achieve goal #1. However, your site can score all of the SEO points Read more about Legal Blogging and Conversion Rates[…]

Metrics for Valuing Legal Blog

How to Tell Whether Your Legal Blog is Bringing in Clients

You’ve cut the ribbon on your law firm’s website and started investing in marketing your firm online. Several landing pages on your site describe your firm’s practice areas, and your contact page is up and running. However, you’re far from the top of the rankings on Google, so you started keeping a legal blog to Read more about How to Tell Whether Your Legal Blog is Bringing in Clients[…]

how to get started on twitter

Your Firm’s Twitter Game: The Early Stages

Having an online presence is quickly becoming a must for all law firms. Without it, you’re relying on traditional forms of advertising that you either can’t fully control, like word-of-mouth advertising, or that only target the audience you want by coincidence, like a TV commercial or roadside billboard. In addition to legal blogging, social media Read more about Your Firm’s Twitter Game: The Early Stages[…]

Gavel and legal brief

Conversion Rates and PPC Ads

One of the most important pieces of information surrounding your website that can be tracked using analytics is your conversion rate. Generally, your website’s conversion rate is the percentage of your site’s visitors that end up “converting” into paying customers. In this way, your site’s conversion rate is basically how successful your law firm’s site Read more about Conversion Rates and PPC Ads[…]

Matrix numbers

Attorney Marketing 101: Basics of Analytics

You’ve put together a website for your law firm. Now what? How well is it working? Are you getting the most out of it? What parts of your site are working well, and which ones aren’t? These are the kinds of questions that drive online marketing. Creating your website is only the first step in Read more about Attorney Marketing 101: Basics of Analytics[…]