Google's algorithm change can hurt your law firm's ranking online

A New Algorithm Change, and How to Recover Lost Ground

Once again, the search engine optimization (SEO) and online marketing worlds have been flooded with news of another core change to Google’s search algorithm. While the update came out at the beginning of the month, it only finished “rolling out” in the past few days. Now, the data is spilling in, rankings are fluctuating, and Read more about A New Algorithm Change, and How to Recover Lost Ground[…]

Google's speed update changed very little in the SEO world

Google’s Speed Update Changed Next to Nothing

Recently, Google rolled out a new update to its algorithm that ranks websites in the results page. This new update purportedly added weight to the mobile upload speed of a webpage, threatening to bury slow websites in the rankings when a search is done on a mobile device. Online marketing experts, however, have seen very Read more about Google’s Speed Update Changed Next to Nothing[…]

Keyword stuffing confuses search engines and promotes the wrong page

How Keyword Stuffing Can Create SEO Nightmares

In our last blog post, we covered a new development in the world of search engine optimization (SEO): Google developers had revealed that keyword stuffing penalties were on the wane. Websites that had lots of keywords crammed awkwardly onto a page were still ranking well, if the rest of the page was still highly valuable. Read more about How Keyword Stuffing Can Create SEO Nightmares[…]

Google reins in penalties for keyword stuffing

Keyword Stuffing Penalties on the Wane

A recent discussion on Twitter has put the search engine optimization (SEO) world in confusion, as leading figures at Google revealed that keyword stuffing penalties are on the wane. The conversation also highlights 4 aspects of SEO and online marketing that we’ve covered elsewhere on our blog: Search engines closely hide their mechanisms Search engines Read more about Keyword Stuffing Penalties on the Wane[…]

Google upgrade incentivizes law firms to use speedy websites

Google Primed to Roll Out Speed Upgrade

Next month, Google has a few updates primed for rollout. One of them, the so-called Speed Update, is yet another indication that Google is pushing websites towards a more user-friendly experience in all metrics. Google’s Newest Speed-Related Update Google’s newest update to its algorithm will take the upload speed of websites into account whenever someone Read more about Google Primed to Roll Out Speed Upgrade[…]

Google image developments do not impact law firm SEO

Image SEO Developments, and Red Herrings

Long ago, we discussed how you can use images to score points in SEO (search engine optimization). Since then, things have changed. However, just because the online marketing world has moved does not mean that it will impact your law firm, and we think that this is the case with the recent developments in image Read more about Image SEO Developments, and Red Herrings[…]

SEO impact of Google My Business posts

SEO Impact of Posts on Google My Business

Google has been making efforts to let business owners—including law firm partners—easily advertise their business online. One of those efforts has been Google My Business, which allows verified owners (like a partner) of eligible businesses (like a law firm) quickly create a page that interested search engine users can interact with. Among the features that Read more about SEO Impact of Posts on Google My Business[…]

Google Security HTTPS

Google Prepares to Take Action Against Insecure Websites

At Myers Freelance, we focus our attention on writing legal blogs. However, because one of the biggest reasons for maintaining a legal blog is to market your law firm online through search engine optimization (SEO), we keep our ears to the ground to listen for developments in the world of SEO, too. If we didn’t, Read more about Google Prepares to Take Action Against Insecure Websites[…]

Social Media Backlinks Freshness

Backlinks and Social Media: It’s All About Freshness

In our last blog post, we went over the basics of backlinks on social media. In essence, having a vibrant social media campaign is a big deal for getting backlinks to your law firm’s website. However, those backlinks that you accumulate on social media sites like Facebook or Twitter don’t actually count for your site’s search Read more about Backlinks and Social Media: It’s All About Freshness[…]

Google Keeps Tinkering With Customer Review Program

Before we delve into online customer reviews, their placement on Google’s search engine results page (SERP), how they impact your click-through-rate and, therefore, your web traffic and search engine optimization (SEO), it’s important to keep these three things in mind: As a search engine, Google is a for-profit company that makes money off its advertising Read more about Google Keeps Tinkering With Customer Review Program[…]

Google Penalizes Interstitial Pop-Ups on Mobile

A lot of people use smartphones and mobile devices to search the internet. At this point, that isn’t news. We covered this point back in November, when we pointed out that 42% of internet traffic in the United States comes from a mobile device. Because mobile devices have screens of radically different sizes, and their Read more about Google Penalizes Interstitial Pop-Ups on Mobile[…]