Yellow pages legal directory lawyer marketing

Are Legal Directories Finally Dying?

We’ve been waiting for the day when legal directories finally start to get buried in the rankings for legal-related searches. While we’ve been waiting for years, it seems that the day may finally be on the horizon: Traffic is falling, innovation is stagnant, popular directories are hemorrhaging customers, and there are indications that workers are Read more about Are Legal Directories Finally Dying?[…]

Myers Freelance blog changing with the times

Where’d Our Blog Go?

Ever since October 20, 2015, we’ve published blog articles on search engine optimization (SEO) and legal content marketing on a rigidly regular basis. Then, last week, there was nothing. It was not a mistake: Ongoing changes in the SEO world have been reducing the potency of evergreen blogs, which have made up the bulk of Read more about Where’d Our Blog Go?[…]

Google insinuates it has blocked negative SEO backlink schemes

Does Google Think It’s Beaten the Backlink Blitz?

One of the experts at Google, John Mueller, regularly hosts an “office hour” session on YouTube, where he fields questions from search engine optimization (SEO) professionals and other people who run a website. Some of the things that Mueller says during these relatively informal sessions, though, can seem to tip Google’s hand and reveal important Read more about Does Google Think It’s Beaten the Backlink Blitz?[…]

Google SERP December 2019

How Google’s SERP Has Changed in 4 Years

We reiterate, perhaps entirely too often, that search engines change on a near constant basis. Whether the alteration affects how the search engine’s algorithms find results that are relevant and important to the search query, or just alter how the results page looks, the impact can have real implications on your law firm’s online marketing Read more about How Google’s SERP Has Changed in 4 Years[…]

Law firms do not compete against Google yet

Zero-Click Searches and Why Law Firms Aren’t Competing Against Google

One of the most disturbing trends in the search engine optimization (SEO) world today is the fallout from Google’s attempts to answer as many search queries as possible from the search engine results page (SERP). The intent is honorable enough: Give search engine users the answers they want, as quickly as possible, whenever feasible. The Read more about Zero-Click Searches and Why Law Firms Aren’t Competing Against Google[…]

BERT helps Google better understand context in language

How BERT Can Impact Online Legal Marketing

The search engine optimization (SEO) world was all in a tizzy this past week as Google announced that it had rolled out a serious update to its core algorithm. That update is technically called Bidirectional Encoder Representations from Transformers, but has shortened to BERT because it kind of has to be and doing so does Read more about How BERT Can Impact Online Legal Marketing[…]

Google relaxes rules on H1 tags

Google Has Loosened H1 Rules, But Legal Blogging Stays the Same

The search engine optimization (SEO) world had an eyebrow-raising moment a few days ago when a Google representative admitted that the search engine’s rules on H1 tags were much more relaxed than they used to be. While relaxing the rules of online content writing is always a good thing to hear, the insinuations that come Read more about Google Has Loosened H1 Rules, But Legal Blogging Stays the Same[…]

Link depth for old online content grows

Link Depth and the Trend Towards New Online Content

In our last blog post, we recounted a recent study that found that lots of blogs have two basic structural problems: They have lots of logistical pages that are not blog posts, and their blog articles are far from the site’s home page. That second issue did not surprise us, given the slow evolution in Read more about Link Depth and the Trend Towards New Online Content[…]

How does legal blogging fit into online marketing

What is the Role of the Legal Blog in Online Marketing, Today?

Not so long ago, legal blogs were the crucial centerpiece of online marketing for law firms. Every firm that was serious about using the internet to get new clients had one and was updating it regularly. Now, though, law firms that are aggressively marketing their firm online are spending more time and resources on targeted Read more about What is the Role of the Legal Blog in Online Marketing, Today?[…]

Freshness Update Applied to Featured Snippets on Google

Google’s Freshness Update Gets Applied to Featured Snippets

Google is constantly rolling out new tweaks to its algorithms to give search engine users the results they’re really looking for. The most recent target for their attention has been the featured snippet element that you often see at the top of the search engine results page (SERP): By applying some of the rules of Read more about Google’s Freshness Update Gets Applied to Featured Snippets[…]

Google YouTube series teaches SEO

Google’s New YouTube Series Got Off to a Rocky Start

Google recently started a YouTube series where its search experts provided quick answers to simple questions about search engine optimization (SEO). The first episode dealt with a question we’ve tackled before on this blog: Do outbound (or external) links help or hurt your site’s ranking? The YouTube series got off to a rocky start, though. Read more about Google’s New YouTube Series Got Off to a Rocky Start[…]

Targeted legal pages have led to a resurgence in keyword research

Targeted Pages and a Resurgence in Keyword Research

Search engines change, often very quickly. Those sudden changes – a tweak in Google’s algorithms that promote some types of content at the expense of others, or a new search engine results page (SERP) format – are mere steps in one particular direction. That direction, for search engines, is towards satisfying internet users. Noting the Read more about Targeted Pages and a Resurgence in Keyword Research[…]