Over the course of several days earlier this month, Google rolled out another update to its core algorithm. Lots of online marketing experts are calling… Read More »2 Possible Themes from Google’s December Algorithm Update
At a recent Google SEO Office Hours session, Google Search guru John Mueller mentioned an interesting element of how the search engine’s algorithms work, when… Read More »Google Uses Surrounding Text to Determine Relevance in Outbound Links
One of the experts at Google, John Mueller, regularly hosts an “office hour” session on YouTube, where he fields questions from search engine optimization (SEO)… Read More »Does Google Think It’s Beaten the Backlink Blitz?
We reiterate, perhaps entirely too often, that search engines change on a near constant basis. Whether the alteration affects how the search engine’s algorithms find… Read More »How Google’s SERP Has Changed in 4 Years
One of the most disturbing trends in the search engine optimization (SEO) world today is the fallout from Google’s attempts to answer as many search… Read More »Zero-Click Searches and Why Law Firms Aren’t Competing Against Google
The search engine optimization (SEO) world was all in a tizzy this past week as Google announced that it had rolled out a serious update… Read More »How BERT Can Impact Online Legal Marketing
The search engine optimization (SEO) world had an eyebrow-raising moment a few days ago when a Google representative admitted that the search engine’s rules on… Read More »Google Has Loosened H1 Rules, But Legal Blogging Stays the Same
In our last blog post, we recounted a recent study that found that lots of blogs have two basic structural problems: They have lots of… Read More »Link Depth and the Trend Towards New Online Content
Not so long ago, legal blogs were the crucial centerpiece of online marketing for law firms. Every firm that was serious about using the internet… Read More »What is the Role of the Legal Blog in Online Marketing, Today?