Link depth for old online content grows

Link Depth and the Trend Towards New Online Content

In our last blog post, we recounted a recent study that found that lots of blogs have two basic structural problems: They have lots of logistical pages that are not blog posts, and their blog articles are far from the site’s home page. That second issue did not surprise us, given the slow evolution in Read more about Link Depth and the Trend Towards New Online Content[…]

How does legal blogging fit into online marketing

What is the Role of the Legal Blog in Online Marketing, Today?

Not so long ago, legal blogs were the crucial centerpiece of online marketing for law firms. Every firm that was serious about using the internet to get new clients had one and was updating it regularly. Now, though, law firms that are aggressively marketing their firm online are spending more time and resources on targeted Read more about What is the Role of the Legal Blog in Online Marketing, Today?[…]

Freshness Update Applied to Featured Snippets on Google

Google’s Freshness Update Gets Applied to Featured Snippets

Google is constantly rolling out new tweaks to its algorithms to give search engine users the results they’re really looking for. The most recent target for their attention has been the featured snippet element that you often see at the top of the search engine results page (SERP): By applying some of the rules of Read more about Google’s Freshness Update Gets Applied to Featured Snippets[…]

Google YouTube series teaches SEO

Google’s New YouTube Series Got Off to a Rocky Start

Google recently started a YouTube series where its search experts provided quick answers to simple questions about search engine optimization (SEO). The first episode dealt with a question we’ve tackled before on this blog: Do outbound (or external) links help or hurt your site’s ranking? The YouTube series got off to a rocky start, though. Read more about Google’s New YouTube Series Got Off to a Rocky Start[…]

Targeted legal pages have led to a resurgence in keyword research

Targeted Pages and a Resurgence in Keyword Research

Search engines change, often very quickly. Those sudden changes – a tweak in Google’s algorithms that promote some types of content at the expense of others, or a new search engine results page (SERP) format – are mere steps in one particular direction. That direction, for search engines, is towards satisfying internet users. Noting the Read more about Targeted Pages and a Resurgence in Keyword Research[…]

Yoast readability test approves high readability scores

Readability Scores, SEO, and Legal Blogging

A lot of attorneys have fallen prey to an online marketing misconception that has taken the search engine optimization (SEO) world by storm in the past few years. That myth is that you should write as simply as possible because objective readability scores can directly determine your online rankings. It’s not true. Most of the Read more about Readability Scores, SEO, and Legal Blogging[…]

Google deemphasizes author bylines and credentials as SEO signal

Google: Author Bylines Are Not an SEO Signal

Google recently weighed in on an interesting passage from its recent Search Rater Guidelines, shooting down yet another idea that search engines use a bunch of checklists that webmasters can check off on their way to guaranteed online prominence. This time, the idea was that Google promoted or demoted webpages based on how they displayed Read more about Google: Author Bylines Are Not an SEO Signal[…]

Google Ignores Next Previous Tag

Writing a Blog Series, Now that Google Ignores the Next/Previous Tag

Google recently announced that it no longer looked at a certain line of computer code to determine whether an article was only one installation in a serious of posts. The announcement, however, came years after they had made the decision to ignore the code. The developments can impact your law firm’s SEO, especially if you Read more about Writing a Blog Series, Now that Google Ignores the Next/Previous Tag[…]

Study shows low percentage of mobile traffic in legal field

Study Shows Mobile Traffic Is Lower in the Legal Field

It’s a well known fact that more and more people are using the internet on their phones. Statistics suggest that an estimated 58% of search engine queries happen on mobile devices. However, we at Myers Freelance have insisted that this trend is not something to worry too much about. Mobile internet use tends to focus Read more about Study Shows Mobile Traffic Is Lower in the Legal Field[…]

Search Engine Marketing Arms Race

Referral Agencies Break Local SEO Box, So Google Tweaks the Algorithm

The online legal marketing world was overrun last week with news that lead generating agencies had taken over the local SEO listings for searches related to car accidents. The news broke just after we had published our blog on Google’s patent that could track a site’s click-through-rate and alter future rankings, though, so we scheduled Read more about Referral Agencies Break Local SEO Box, So Google Tweaks the Algorithm[…]

Another domino has fallen in the SEO CTR controversy

A New Wrinkle in the CTR Controversy: Google Has a Patent

Some of our recent blog posts have discussed the resurrection of a controversy over whether Google uses click-through-rate (CTR) to rank all future queries, or just adaptive searches. The controversy is not a new one, but Google’s response to the new concerns only promoted skepticism. Now, online marketing researchers have discovered that Google has a Read more about A New Wrinkle in the CTR Controversy: Google Has a Patent[…]