Google Looks at Surrounding Text for Links

Google Uses Surrounding Text to Determine Relevance in Outbound Links

At a recent Google SEO Office Hours session, Google Search guru John Mueller mentioned an interesting element of how the search engine’s algorithms work, when it comes to links. For lawyers, the phenomenon is a familiar one, seen every day in WestLaw or Lexis Nexis. Google Looks at Surrounding Text to Gauge a Link’s Relevance Read more about Google Uses Surrounding Text to Determine Relevance in Outbound Links[…]