Adding or optimizing new content to your law firm’s site, like a new blog post, landing page, or targeted page, is a, if not the,… Read More »Using Google Analytics to Target New Content
Over the course of several days earlier this month, Google rolled out another update to its core algorithm. Lots of online marketing experts are calling… Read More »2 Possible Themes from Google’s December Algorithm Update
One of the most frustrating parts of search engine optimization (SEO) and marketing your law firm online is how websites at the top of the… Read More »How to Leapfrog Your Competition By Scoring a Featured Snippet
One great source for a legal blog post is a recently decided court case in your law firm’s practice area. Not only does covering the… Read More »Blog Sample – Business Litigation and Recent Court Cases
At a recent Google SEO Office Hours session, Google Search guru John Mueller mentioned an interesting element of how the search engine’s algorithms work, when… Read More »Google Uses Surrounding Text to Determine Relevance in Outbound Links
There has long been a push for law firms to train their online marketing efforts on their local area. By focusing on local SEO, law… Read More »Hyper Local SEO is Another Red Herring for Law Firm Marketing
Search engine optimization (SEO) can seem intimidating to lawyers who are making their first venture into online legal content marketing. There’s so much to think… Read More »How SEO is Like Criminal Procedure and Mexican Food
The coronavirus has upended nearly every aspect of human life, including how search engines work and how people are using them. Most of these changes… Read More »How is the Coronavirus Changing the Way People Use the Internet?