A lot of attorneys have fallen prey to an online marketing misconception that has taken the search engine optimization (SEO) world by storm in the past few years. That myth is that you should write as simply as possible because objective readability scores can directly determine your online rankings. It’s not true. Most of the Read more about Readability Scores, SEO, and Legal Blogging[…]
Successful law firm websites and legal blogs create a strong flow of web traffic, better rankings, and a reputation for excellence that ends with clients signing the dotted line. However, having a strong web presence is not all rainbows and roses. As search engines recognize your website’s importance and relevance for certain search queries, so Read more about Backlink Fishing Expeditions and How to Respond to Them[…]
Google recently weighed in on an interesting passage from its recent Search Rater Guidelines, shooting down yet another idea that search engines use a bunch of checklists that webmasters can check off on their way to guaranteed online prominence. This time, the idea was that Google promoted or demoted webpages based on how they displayed Read more about Google: Author Bylines Are Not an SEO Signal[…]
A new study has suggested that just about half of all searches on Google do not end with a click through to a website in the results page. While this may startle some lawyers who have been told that it’s critically important to rank well in targeted search engine results pages (SERPs) by, for example, Read more about Half of Google Searches Don’t Lead to a Click[…]
There will come a time where you want to add a table to your law firm’s website. Whether you’re a criminal defense attorney and you want to list the penalties of a conviction for murder and manslaughter so they can be compared, or you are a personal injury lawyer who wants to break down the Read more about Tips for Using Tables in a Legal Blog Post[…]
As search engines have developed, it has become far more difficult to trick them into thinking that your law firm’s website is more relevant and important for certain searches than it actually is. Tricking search engines into promoting a website in the rankings is black hat search engine optimization (SEO). Now that it’s become more Read more about How to Disavow Links and Fight the Backlink Blitz[…]
For being legal blog writers, we sure seem to talk about images a lot. But while images can score some SEO points and engage readers, one of their fundamental roles in legal blog writing comes from social media. There, posts with images are far more likely to get clicked on than posts that do not Read more about Images Bring More Readers to Your Blog Through Social Media[…]
Whether to use images in a legal blog post is a serious decision to make. On the one hand, an image can enliven the post for the reader by splitting up an otherwise intimidating wall of text, and can even draw in new readers from social media. An image can also score a few points Read more about How to Write Yourself Into a Great Blog Image[…]
In our last blog post, we discussed the best way to use anchor text for external links. Like many legal issues, the answer began with “well, it depends.” The linchpin in this case, though, revolves around whether your law firm’s website is considered “reputable” by search engines. Here are some clues you can use to Read more about How to Gauge Your Law Firm Website’s Reputability[…]
You know that creating external links from your legal blog post is a big part of the process. You also know that the anchor text you use for your links can have a significant impact on your site’s search engine optimization (SEO) score and its rankings in targeted searches, because search engines use the text Read more about Best Practices for Anchor Text in External Links, and Some Negative SEO[…]
For being professional legal bloggers, we sure seem to talk an awful lot about images. It should come as no surprise, though, considering how important they are to a blog post: They break up what would otherwise be a wall of text, engage the reader, and serve as another opportunity to score some SEO points. Read more about A Hidden Danger in Legal Blogging: Trademarks in Images[…]