An article’s most important sentence is its title. Writers (us included) agonize over the precise wording, often crafting over a dozen different options before settling… Read More »This Title May Not Match What You Clicked On in the SERP
In 2018, the American Bar Association (ABA) finally updated its Model Rules for Professional Responsibility regarding attorney advertising. There was no immediate impact: Until states… Read More »New Model Rule 7 Slowly Gains a Following
Online legal content marketing is a reliable, proven way to attract potential clients to your law firm and convert them into paying clients. However, the… Read More »When Should Retiring Attorneys Wind Down Their Legal Marketing?
Online content marketers and search engine optimization (SEO) experts are nearly unanimous when they say that writers need to avoid using the passive voice in… Read More »Stop Worrying So Much About the Passive Voice in Your Content
Several months ago, we noticed something jaw dropping. Some of our blog articles (green arrows) were appearing in the search engine results page (SERP) without… Read More »Google is Playing With the Datelines in the SERP
Adding or optimizing new content to your law firm’s site, like a new blog post, landing page, or targeted page, is a, if not the,… Read More »Using Google Analytics to Target New Content
An ingrained call-to-action (CTA) is an alternative to the common practice of dedicating an entire paragraph to urging readers to call or contact your law… Read More »What is an Ingrained Call-to-Action?
There are a lot of ways you can approach a legal blog article. You could write about a recent court decision, or break down a… Read More »The Q&A Format for Legal Blog Articles
Over the course of several days earlier this month, Google rolled out another update to its core algorithm. Lots of online marketing experts are calling… Read More »2 Possible Themes from Google’s December Algorithm Update
One of the most frustrating parts of search engine optimization (SEO) and marketing your law firm online is how websites at the top of the… Read More »How to Leapfrog Your Competition By Scoring a Featured Snippet
One great source for a legal blog post is a recently decided court case in your law firm’s practice area. Not only does covering the… Read More »Blog Sample – Business Litigation and Recent Court Cases
At a recent Google SEO Office Hours session, Google Search guru John Mueller mentioned an interesting element of how the search engine’s algorithms work, when… Read More »Google Uses Surrounding Text to Determine Relevance in Outbound Links