Linking to the official state statutes is important for SEO

Why You Should Only Use Online Statutes Hosted by the State

When writing a legal blog, it’s just a matter of time before you’ll have to cite to a statute or regulation. We’ve already discussed how the citation should look in your legal content. Here, we’re going to focus more on where the external link should go and why it’s worth taking the time to find Read more about Why You Should Only Use Online Statutes Hosted by the State[…]

Bounce Rates Can Detect Website Problems

Using High Bounce Rates to Detect Bigger Website Issues

We’ve covered bounce rate before. That post, however, focused on the fact that a “good” bounce rate depends on the context surrounding your website. Here, we’re going to show how to use high bounce rates to identify other problems on your site, and how to fix them. Refresher: Bounce Rate and Why It’s Contextual Your Read more about Using High Bounce Rates to Detect Bigger Website Issues[…]

BERT helps Google better understand context in language

How BERT Can Impact Online Legal Marketing

The search engine optimization (SEO) world was all in a tizzy this past week as Google announced that it had rolled out a serious update to its core algorithm. That update is technically called Bidirectional Encoder Representations from Transformers, but has shortened to BERT because it kind of has to be and doing so does Read more about How BERT Can Impact Online Legal Marketing[…]

Broken Outbound Links Can Hurt SEO

3 Reasons to Fix Broken Outbound Links in Your Legal Blog

The internet is constantly in flux. Website owners can delete their site, migrate to a new domain, delete old articles, or move them into archive folders. If you’ve linked to one of those sites or pages from your law firm’s blog, your link will be broken. If a reader clicks on it, they’ll be presented Read more about 3 Reasons to Fix Broken Outbound Links in Your Legal Blog[…]

Google relaxes rules on H1 tags

Google Has Loosened H1 Rules, But Legal Blogging Stays the Same

The search engine optimization (SEO) world had an eyebrow-raising moment a few days ago when a Google representative admitted that the search engine’s rules on H1 tags were much more relaxed than they used to be. While relaxing the rules of online content writing is always a good thing to hear, the insinuations that come Read more about Google Has Loosened H1 Rules, But Legal Blogging Stays the Same[…]

Laundry lists and subheading stand-in lists for legal blog posts

2 List Types: Laundry, and Subheader Stand-In

In our last blog post, we gave 4 reasons why you should consider using lists in a legal blog post. It was nothing earth shattering and many attorneys who handle their own online legal content know that bulleted or numbered lists can be helpful, even if they haven’t pondered the why. What many lawyers don’t Read more about 2 List Types: Laundry, and Subheader Stand-In[…]

Bullet point lists

4 Reasons to Use Lists in Legal Blog Posts

Engaging readers is getting more and more difficult, especially online. People want the information they’re looking for, they want it now, and they want it easy to digest. While there is likely some more leeway in the legal field than in others – readers doing legal research tend to have an important issue that they Read more about 4 Reasons to Use Lists in Legal Blog Posts[…]

Consequences of misbranding your law firm's character

The Devastating Repercussions of Misbranding Your Firm

Every time you write and publish a legal blog post, your writing style, word choice, and topical content don’t just tell a story about the legal field you practice in – they also tell a story about who you are, as a lawyer or as a firm as a whole. While we hate to use Read more about The Devastating Repercussions of Misbranding Your Firm[…]

Competitive Keyword Advertising Reaches the Legal Field

Whether you love them or hate them, lawyer referral services are showing a newfound interest in online marketing. Earlier this year, they broke Google’s algorithm for its local SEO box, forcing the search engine to tweak its system. Now, they’re engaging in some good old fashioned competitive keyword marketing. Prominent Texas Lawyer Sues Referral Service Read more about Competitive Keyword Advertising Reaches the Legal Field[…]

6 places to find an image for a legal blog post

6 Places to Find a Legal Blog Image, and 3 Places to Avoid

The decision to use images in your legal blog post is a significant one. There are numerous perks to including a picture: An image breaks up what would otherwise be a wall of text in the blog post, making it less intimidating for readers When you tout your article on social media, the post will Read more about 6 Places to Find a Legal Blog Image, and 3 Places to Avoid[…]

Link depth for old online content grows

Link Depth and the Trend Towards New Online Content

In our last blog post, we recounted a recent study that found that lots of blogs have two basic structural problems: They have lots of logistical pages that are not blog posts, and their blog articles are far from the site’s home page. That second issue did not surprise us, given the slow evolution in Read more about Link Depth and the Trend Towards New Online Content[…]