We were surprised to find not one, but several online marketing people sharing stories on social media recently about “new developments in search engine optimization.” Those developments, while interesting, are neither new nor especially important for the legal marketing field. Google Can “Read” Text in Images The big SEO development is that Google has learned Read more about Yes, Google Can Read Text in Images[…]
There has long been a push for law firms to train their online marketing efforts on their local area. By focusing on local SEO, law firms can concentrate their marketing dollars on the potential clients in their vicinity, rather than those who are far away and are less likely to pick up the phone and Read more about Hyper Local SEO is Another Red Herring for Law Firm Marketing[…]
We’ve been waiting for the day when legal directories finally start to get buried in the rankings for legal-related searches. While we’ve been waiting for years, it seems that the day may finally be on the horizon: Traffic is falling, innovation is stagnant, popular directories are hemorrhaging customers, and there are indications that workers are Read more about Are Legal Directories Finally Dying?[…]
Search engine optimization (SEO) can seem intimidating to lawyers who are making their first venture into online legal content marketing. There’s so much to think about: How many internal links should I include in a legal blog post? How should I link to a state statute? What anchor text should I use? Should I link Read more about How SEO is Like Criminal Procedure and Mexican Food[…]
The coronavirus has upended nearly every aspect of human life, including how search engines work and how people are using them. Most of these changes will have little effect on the field of online legal marketing, but some are creating plenty of volatility. Here’s a smattering of the things that we’re seeing, in the Age Read more about How is the Coronavirus Changing the Way People Use the Internet?[…]
The coronavirus has had an impact on nearly every facet of American life, at this point. One of the things that has become vividly apparent over the past few weeks has been the lasting vitality of the legal blog. Lawyers who have kept one have become an indispensable source of reliable information on how court Read more about The Coronavirus Has Shown the Vitality of the Legal Blog[…]
Ever since October 20, 2015, we’ve published blog articles on search engine optimization (SEO) and legal content marketing on a rigidly regular basis. Then, last week, there was nothing. It was not a mistake: Ongoing changes in the SEO world have been reducing the potency of evergreen blogs, which have made up the bulk of Read more about Where’d Our Blog Go?[…]
We get it: Potential clients look for law firms to hire online, and they tend to start their hunt with a search engine like Google. But how many actually turn to a search engine, first? And how do the other people end up finding a law firm to hire? Back in 2014, one study broke Read more about How Much of Your Web Traffic Comes from Organic Results?[…]
Marketing a company online is not an easy endeavor – at least, if you want to make sure you do it right, avoid mistakes, and maximize your efficiency. When your company is a law firm, it’s even more complicated because there are ethical rules that you need to comply with, legal advice you can’t give, Read more about All the Different Legal Marketing Job Titles, Explained[…]
Maintaining and constantly updating a legal blog with new posts isn’t easy. Keeping a regular publication schedule just makes it that much more difficult. The good news is that Google and the other search engines don’t seem to use a strict posting schedule as a ranking factor – law firms that publish on Monday, Wednesday, Read more about 3 Reasons to Stick to a Schedule for Your Legal Blog Posts[…]
You will know that you are creating a successful legal blog when other online marketers start reaching out to capitalize on your success. They will see your solid rankings, web traffic, and domain authority and try using it for their own gain. In some cases, you may benefit from their efforts. In most, though, what Read more about The Risks of Letting Someone Else Republish Your Legal Blog Article[…]
Last week, we discussed a watershed moment in the English language: A major dictionary recognized in approval the use of “they” in the third person singular. For a lawyer who doesn’t like saying “his or her” in their legal blog all the time, now they can feel justified in using “they.” But that wasn’t the Read more about Associated Press: “Pled Guilty” is Becoming Less Wrong[…]