Whether you love them or hate them, lawyer referral services are showing a newfound interest in online marketing. Earlier this year, they broke Google’s algorithm for its local SEO box, forcing the search engine to tweak its system. Now, they’re engaging in some good old fashioned competitive keyword marketing. Prominent Texas Lawyer Sues Referral Service Read more about Competitive Keyword Advertising Reaches the Legal Field[…]
The decision to use images in your legal blog post is a significant one. There are numerous perks to including a picture: An image breaks up what would otherwise be a wall of text in the blog post, making it less intimidating for readers When you tout your article on social media, the post will Read more about 6 Places to Find a Legal Blog Image, and 3 Places to Avoid[…]
In our last blog post, we recounted a recent study that found that lots of blogs have two basic structural problems: They have lots of logistical pages that are not blog posts, and their blog articles are far from the site’s home page. That second issue did not surprise us, given the slow evolution in Read more about Link Depth and the Trend Towards New Online Content[…]
A new study looked at how blogs tend to be structured. While the data sample is small, it does suggest 2 concrete takeaways that can undermine your legal blog’s potential on the SEO (search engine optimization) front. Ensuring that you are not making these same mistakes can drastically help the strength of your law firm’s Read more about Study Finds Lots of Blogs Have Basic Structural Problems[…]
Not so long ago, legal blogs were the crucial centerpiece of online marketing for law firms. Every firm that was serious about using the internet to get new clients had one and was updating it regularly. Now, though, law firms that are aggressively marketing their firm online are spending more time and resources on targeted Read more about What is the Role of the Legal Blog in Online Marketing, Today?[…]
In our last blog post, we delved into Google’s decision to apply its Freshness Update to featured snippets. But what, exactly, are featured snippets and how can they help your law firm’s SEO efforts? Featured Snippets are Common Elements at the Top of the Results Page A featured snippet is a sampling of content taken Read more about While Overhyped, Featured Snippets are Still an SEO Goal[…]
Google is constantly rolling out new tweaks to its algorithms to give search engine users the results they’re really looking for. The most recent target for their attention has been the featured snippet element that you often see at the top of the search engine results page (SERP): By applying some of the rules of Read more about Google’s Freshness Update Gets Applied to Featured Snippets[…]
Google recently started a YouTube series where its search experts provided quick answers to simple questions about search engine optimization (SEO). The first episode dealt with a question we’ve tackled before on this blog: Do outbound (or external) links help or hurt your site’s ranking? The YouTube series got off to a rocky start, though. Read more about Google’s New YouTube Series Got Off to a Rocky Start[…]
Search engines change, often very quickly. Those sudden changes – a tweak in Google’s algorithms that promote some types of content at the expense of others, or a new search engine results page (SERP) format – are mere steps in one particular direction. That direction, for search engines, is towards satisfying internet users. Noting the Read more about Targeted Pages and a Resurgence in Keyword Research[…]
A lot of attorneys have fallen prey to an online marketing misconception that has taken the search engine optimization (SEO) world by storm in the past few years. That myth is that you should write as simply as possible because objective readability scores can directly determine your online rankings. It’s not true. Most of the Read more about Readability Scores, SEO, and Legal Blogging[…]
Successful law firm websites and legal blogs create a strong flow of web traffic, better rankings, and a reputation for excellence that ends with clients signing the dotted line. However, having a strong web presence is not all rainbows and roses. As search engines recognize your website’s importance and relevance for certain search queries, so Read more about Backlink Fishing Expeditions and How to Respond to Them[…]