It’s been awhile since we posted a legal writing sample. Long enough that the ever-evolving world of search engine optimization (SEO) and online marketing have raised doubts on what we used to consider best practices of marketing. One of the important aspects of online legal marketing that has fallen into dispute has to do with Read more about Blog Sample – Corporate and Employment Law[…]
Social media is a great way for law firms to interact with potential clients and other members of the general public. It’s also a place where you can build a healthy portfolio of backlinks to your law firm’s website and score search engine optimization (SEO) points. So when the social media platform Google+ announced that Read more about Google+ Shuts Down[…]
In the past, we’ve reminded attorneys that they shouldn’t neglect Bing in their online marketing efforts. While Google remains the dominant search engine in America, Bing still processes millions of searches, every day. Perhaps more importantly, though, Bing is used by a certain demographics that you might want to target with your marketing material. The Read more about Rely on Older Clientele for Your Firm? Consider Marketing on Bing[…]
In our last couple of blog posts, we dealt with the new attorney advertising rules from the American Bar Association (ABA), and then delved into the changes in the new Model Rule 7 and how they will impact legal blogging. We punted, however, on discussing what is possibly the most important change to Model Rule Read more about Claims of Specialty in the ABA’s New Model Rule 7[…]
In our last blog post, we mentioned how the American Bar Association (ABA) revised its rules on attorney advertising. The revision of the ABA’s Model Rules of Professional Responsibility was more of a complete rewrite, though, as the changes gutted most of the sections in Rule 7. Here’s what changed, and why it matters for Read more about New Model Rule 7 and Its Impact on Legal Blogging[…]
Attorney advertising is regulated by your state’s bar association and its Rules of Professional Conduct. Most of the states in the U.S. base their rules on the American Bar Association’s (ABA) Model Rules. So when the ABA amends nearly all of its rules on how lawyers can market themselves, the trickle down implications can be Read more about ABA Revises Model Rules on Attorney Advertising[…]
A short while back, we discussed search quality raters and their role in upcoming algorithmic changes. While the feedback that these raters provide to search engines, like Google or Bing, does not directly alter the current rankings, what they find online can change the process that ranks pages in the future. Knowing how these raters Read more about Google’s Search Quality Rater Guidelines, and Crystal Balls[…]
Law firms with even a basic social media presence know that using animated GIFs is a great way to attract attention. The moving picture draws the eyes of other users on sites like Twitter and Facebook, and offers a chance to show off your firm’s personality by making pop culture references and making light of Read more about Legal Issues With Using GIFs in Legal Blog Posts and Social Media[…]
Writing a legal blog post is best done with two faces. One has to look towards your human audience, while the other faces the search engines that will rank your page. Most of the time, this won’t be difficult to do, as search engines are designed to want the same things that human readers want. Read more about Citations in Legal Blog Posts: It’s All About Your Audience[…]
Long ago, we talked about why it matters where you rank in the search results. Simply put, when someone throws a query into a search engine and hits enter, they are far more likely to click on the pages that appear near the top than they are to click on the ones at the bottom. Read more about Nuance in Click-Through-Rate Statistics[…]
Optimizing your law firm’s website for search engines is increasingly about hosting the kinds of content and information on it that potential clients are looking for. However, not all of SEO is about your content: You can appease or insult the Google gods with the technical performance of your website, as well. We’ve covered technical Read more about Google Advises Against Linking to All Pages from Home[…]