Escaping the circle of web traffic and rankings in SEO

Escaping the Terrible Cycle of Web Traffic and Rankings

In our last blog post, we summarized three important reader metrics that search engines monitor and use to determine if your law firm’s webpage is relevant and important to a search query. One of the most important of these reader metrics is simply the number of viewers who flock to your post: Search engines see Read more about Escaping the Terrible Cycle of Web Traffic and Rankings[…]

Search engines use reader metrics in their algorithms

3 Reader Metrics You Need to Understand

Long ago, we mentioned how search engine algorithms were moving away from traditional ranking signals and towards indications of user intent. This was some pretty big picture stuff in the world of search engine optimization (SEO). In that post, we noted that lots of different pieces in the SEO puzzle were being moved just a Read more about 3 Reader Metrics You Need to Understand[…]

Perfecting technical SEO at expense of content is like putting lipstick on a pig

Google: Flawless Technical SEO Cannot Cover Up Bad Content

There are two ways to appease the search engine gods: With content, and with a well-functioning website. These two types of search engine optimization (SEO), though, are not created equally. We’ve been saying it between the lines for years, now: Exceptional content will always trump even the most technically proficient website. Finally, Google has openly Read more about Google: Flawless Technical SEO Cannot Cover Up Bad Content[…]

Pros and cons of using images in legal blog posts

Do You Need Images in Your Legal Blog?

We may be legal writers at Myers Freelance, but an important part of your legal blog is its images. The decision to use images or not is going to be one of the first decisions you make, and you will follow through on that decision or change course on every legal blog post you add Read more about Do You Need Images in Your Legal Blog?[…]