Pie chart of search engine market share impact online legal marketing

Search Engine Market Share: April 2018

One of the things that we do as professional legal bloggers is pay attention to which search engines are dominating the market. The answer is obvious (it’s Google) but the extent of their dominance and how it is trending can impact your law firm’s online marketing strategy. For example, if a new competitor enters the Read more about Search Engine Market Share: April 2018[…]

Net neutrality rollback is like unleashing an attack dog

Net Neutrality is Dead: Now What?

As expected, the Federal Communications Commission (FCC) voted along party lines to strip the internet of its designation as a public utility, repealing the rules of “net neutrality.” There are plenty of other places that you can read all about it, from how: Only 16% of Americans wanted a change to the net neutrality rules; Read more about Net Neutrality is Dead: Now What?[…]

Net neutrality will impact law firm marketing online

How the Lack of Net Neutrality Could Impact Your Law Firm’s Website

Unless you’ve been living under a rock in the past couple of months, you’re aware that the rules of net neutrality are set to be reconsidered on December 14. There are calls for the vote to be delayed due to potential fraud in the comments that were solicited by the Federal Communications Commission (FCC), but Read more about How the Lack of Net Neutrality Could Impact Your Law Firm’s Website[…]

Search Engine Market Share September 2017 Pie Chart

Search Engine Market Share: September 2017

There are a small handful of different search engines that index the internet for you to find the sites that are relevant and important to what you’re looking for. As you plan and execute your law firm’s online marketing strategy, it’s important to keep an eye on how the market share in the search engine Read more about Search Engine Market Share: September 2017[…]

Search Engine Market Share

Search Engine Market Share: February 2017

The players in the search engine industry make a huge difference in your law firm’s online marketing efforts. After all, the whole point of marketing you firm online is to attract new clients, so not catering your marketing strategy to the powers that be would be unwise. Unfortunately, those powers change. And in the past Read more about Search Engine Market Share: February 2017[…]

Yahoo’s Sale to Verizon Gets Complicated

Back in February, we highlighted the importance of the struggles that the search engine Yahoo was facing. They were slipping far behind its competitors, Google and Bing, in the search engine industry, and had just announced that they were going to cut a significant portion of its workforce. The layoffs suggested that Yahoo was taking Read more about Yahoo’s Sale to Verizon Gets Complicated[…]

Yahoo Search Developments

What’s Going on With Yahoo?

Yahoo, the owner of the third largest search engine in the U.S., behind Bing and Google, is not doing so hot. Faced with the reality that nearly everything they do is also done by Google, but for cheaper and yet arguably done better, Yahoo is undergoing a massive internal overhaul that will likely drastically change Read more about What’s Going on With Yahoo?[…]

Market Share in the Search Engine Field

When people use the term “search engine,” they almost always mean the dominant player in the industry, Google. There’s a reason why the brand has become a verb: It established itself early as the best search engine on the market, and that reputation has been slow to erode. The search engine field is not, however, Read more about Market Share in the Search Engine Field[…]