Bullet point lists

4 Reasons to Use Lists in Legal Blog Posts

Engaging readers is getting more and more difficult, especially online. People want the information they’re looking for, they want it now, and they want it easy to digest. While there is likely some more leeway in the legal field than in others – readers doing legal research tend to have an important issue that they Read more about 4 Reasons to Use Lists in Legal Blog Posts[…]

Consequences of misbranding your law firm's character

The Devastating Repercussions of Misbranding Your Firm

Every time you write and publish a legal blog post, your writing style, word choice, and topical content don’t just tell a story about the legal field you practice in – they also tell a story about who you are, as a lawyer or as a firm as a whole. While we hate to use Read more about The Devastating Repercussions of Misbranding Your Firm[…]

Competitive Keyword Advertising Reaches the Legal Field

Whether you love them or hate them, lawyer referral services are showing a newfound interest in online marketing. Earlier this year, they broke Google’s algorithm for its local SEO box, forcing the search engine to tweak its system. Now, they’re engaging in some good old fashioned competitive keyword marketing. Prominent Texas Lawyer Sues Referral Service Read more about Competitive Keyword Advertising Reaches the Legal Field[…]

6 places to find an image for a legal blog post

6 Places to Find a Legal Blog Image, and 3 Places to Avoid

The decision to use images in your legal blog post is a significant one. There are numerous perks to including a picture: An image breaks up what would otherwise be a wall of text in the blog post, making it less intimidating for readers When you tout your article on social media, the post will Read more about 6 Places to Find a Legal Blog Image, and 3 Places to Avoid[…]

Link depth for old online content grows

Link Depth and the Trend Towards New Online Content

In our last blog post, we recounted a recent study that found that lots of blogs have two basic structural problems: They have lots of logistical pages that are not blog posts, and their blog articles are far from the site’s home page. That second issue did not surprise us, given the slow evolution in Read more about Link Depth and the Trend Towards New Online Content[…]