Having a Business Profile on Google and managing it through your law firm’s Google My Business (GMB) account is a core component of many search… Read More »What Can Cause a Drop in Traffic from Google My Business?
There has long been a push for law firms to train their online marketing efforts on their local area. By focusing on local SEO, law… Read More »Hyper Local SEO is Another Red Herring for Law Firm Marketing
One of the most disturbing trends in the search engine optimization (SEO) world today is the fallout from Google’s attempts to answer as many search… Read More »Zero-Click Searches and Why Law Firms Aren’t Competing Against Google
A new study has suggested that just about half of all searches on Google do not end with a click through to a website in… Read More »Half of Google Searches Don’t Lead to a Click
The online legal marketing world was overrun last week with news that lead generating agencies had taken over the local SEO listings for searches related… Read More »Referral Agencies Break Local SEO Box, So Google Tweaks the Algorithm
We’ve dealt with the prevalence of mobile internet use in the past on our blog. Often, our posts deal with the most recent industry developments… Read More »The Intersection of Local and Mobile Searches
In the past, we’ve reminded attorneys that they shouldn’t neglect Bing in their online marketing efforts. While Google remains the dominant search engine in America,… Read More »Rely on Older Clientele for Your Firm? Consider Marketing on Bing
Recent research has revealed that your law firm’s online reviews might have impact on your place in local search rankings. Local SEO: A Refresher Recall… Read More »Study Shows that Online Reviews Might Impact Local Rankings
When you start writing your law firm’s legal blog, the first few posts are easy—you’ve been thinking for years about what you want to write,… Read More »5 Sources for Legal Blog Material
Google has been making efforts to let business owners—including law firm partners—easily advertise their business online. One of those efforts has been Google My Business,… Read More »SEO Impact of Posts on Google My Business
If you’re a personal injury attorney, you might have found it difficult to find topics to write about in your legal blog. Not many cases… Read More »Blog Sample – Personal Injury Attorney: Topical Car Accidents
If there’s one thing to understand about the practice of search engine optimization (SEO), it’s that it’s all about appeasing the search engine gods. Of… Read More »Attorney Marketing 101: Local SEO