User Intent and Adaptive Search

Search engines have an impressively difficult job to do. Finding websites, out of the billions on the internet, that are relevant to a certain search query, and then ranking them by importance, is a formidable task. But it might not even be the most difficult part of the search process. Just interpreting what the user Read more about User Intent and Adaptive Search[…]

Blog Sample – Personal Injury Attorney

Here’s another example of what a professionally-written legal blog post looks like. Other Myers Freelance law blog samples include an article on bail, for criminal defense attorneys, child support modifications, for divorce attorneys, the EB-JOBS Act, for immigration lawyers, and an article on SR-22 insurance, for DUI-defense attorneys. This sample is an evergreen blog post Read more about Blog Sample – Personal Injury Attorney[…]

The Positive Side of a Negative Review

Nearly everyone uses online reviews to make a purchase decision, and the process of hiring a lawyer is no exception. Therefore, knowing that 92% of internet users pay attention to online business reviews, seeing negative feedback about your firm can make you worry that you’re losing business. However, all is not lost when your firm Read more about The Positive Side of a Negative Review[…]

The Great Weakness of Pay Per Click Ad Campaigns

One of the basic tenets of online marketing and search engine marketing (SEM) is the fact that being ranked highly for a search means that more people will click on your site. Studies have shown, time and time again, that search results near the top of the page net more clicks than those further down. Read more about The Great Weakness of Pay Per Click Ad Campaigns[…]

Search Engines Are Changing

Search engines are going through the kind of chaos that constitutional law went through in the early 1800s: Everything is still new, so change is rapid, extreme, and unpredictable, and can change the face of the game for decades to come. It’s an exciting time to be in the field. Because of the high barrier Read more about Search Engines Are Changing[…]

The Black and White Hats of SEO

Gone are the days where internet marketing was filled with tricks, shady techniques, link schemes, and keyword stuffing. Google and its competitor search engines have just gotten too good. By honing their search algorithms and monitoring user experience even more closely than before, search engines have been able to detect, isolate, and punish search engine Read more about The Black and White Hats of SEO[…]

Handcuffed man reaching for bail

Blog Sample – Criminal Defense Attorney

What does a professionally-written legal blog post look like? We’ve already written one about DUI law, family law, immigration, and personal injury law. Here’s one about criminal defense. This evergreen blog post is for a hypothetical criminal defense attorney based in Tulsa, Oklahoma, whose targeted audience is low-income, urban defendants. The post explains the basic Read more about Blog Sample – Criminal Defense Attorney[…]

Attorney Marketing 101: SERP Basics

If you’re investigating online marketing to make your law firm more profitable, then you’ve come across lots of technical and marketing jargon. All of the acronyms and lingo adds even more legwork to understanding the elements behind what’s a hugely important decision for your firm. The SERP One of the terms that you’re likely to Read more about Attorney Marketing 101: SERP Basics[…]

Myers Freelance Grand Opening

Myers Freelance – Consulting

Since our website went live back in mid-October, Myers Freelance has been in “soft opening” mode – we’ve been toeing the water and getting our ducks in a line, while still letting it be known that we’re out there. That all changed on Monday, when we threw open the doors of Myers Freelance. We’re excited Read more about Myers Freelance – Consulting[…]

Myers Freelance Grand Opening

Myers Freelance – GRAND OPENING

Since our website went live back in mid-October, Myers Freelance has been in “soft opening” mode – we’ve been toeing the water and getting our ducks in a line, while still letting it be known that we’re out there. Today, all of that changes. The doors of Myers Freelance are thrown open for business, and Read more about Myers Freelance – GRAND OPENING[…]