The decision to use images in your legal blog post is a significant one. There are numerous perks to including a picture: An image breaks up what would otherwise be a wall of text in the blog post, making it less intimidating for readers When you tout your article on social media, the post will Read more about 6 Places to Find a Legal Blog Image, and 3 Places to Avoid[…]
Search engines change, often very quickly. Those sudden changes – a tweak in Google’s algorithms that promote some types of content at the expense of others, or a new search engine results page (SERP) format – are mere steps in one particular direction. That direction, for search engines, is towards satisfying internet users. Noting the Read more about Targeted Pages and a Resurgence in Keyword Research[…]
A lot of attorneys have fallen prey to an online marketing misconception that has taken the search engine optimization (SEO) world by storm in the past few years. That myth is that you should write as simply as possible because objective readability scores can directly determine your online rankings. It’s not true. Most of the Read more about Readability Scores, SEO, and Legal Blogging[…]
There will come a time where you want to add a table to your law firm’s website. Whether you’re a criminal defense attorney and you want to list the penalties of a conviction for murder and manslaughter so they can be compared, or you are a personal injury lawyer who wants to break down the Read more about Tips for Using Tables in a Legal Blog Post[…]
Whether to use images in a legal blog post is a serious decision to make. On the one hand, an image can enliven the post for the reader by splitting up an otherwise intimidating wall of text, and can even draw in new readers from social media. An image can also score a few points Read more about How to Write Yourself Into a Great Blog Image[…]
For being professional legal bloggers, we sure seem to talk an awful lot about images. It should come as no surprise, though, considering how important they are to a blog post: They break up what would otherwise be a wall of text, engage the reader, and serve as another opportunity to score some SEO points. Read more about A Hidden Danger in Legal Blogging: Trademarks in Images[…]
We may be legal writers at Myers Freelance, but an important part of your legal blog is its images. The decision to use images or not is going to be one of the first decisions you make, and you will follow through on that decision or change course on every legal blog post you add Read more about Do You Need Images in Your Legal Blog?[…]
In our last week’s post, we wrote a blog sample for corporate and employment lawyers to highlight how a professionally written legal blog article can look like. This was far from the first blog sample we’ve written: The first one was nearly three years ago, now, and covered the DUI-defense topic of SR-22 insurance. As Read more about 2 Ways Our Legal Blogs Have Changed in the Last 3 Years[…]
Writing a legal blog post is best done with two faces. One has to look towards your human audience, while the other faces the search engines that will rank your page. Most of the time, this won’t be difficult to do, as search engines are designed to want the same things that human readers want. Read more about Citations in Legal Blog Posts: It’s All About Your Audience[…]
We’ve devoted several of our most recent posts to talking about headers. First, we reviewed the basics of headers, including how they were just lines of computer code, rather than an inherently different font style. Then we covered how headers help your legal blog’s SEO by signaling to search engines what a post, article, or Read more about Headers: Helping Readers Help Your SEO[…]
Headings are not the sexiest things to talk about when it comes to legal blogging. However, they can be crucially important for your legal blog’s performance on both the search engine optimization (SEO) front and on the reader experience front. Therefore, we’ve devoted a small handful of blog posts to headers, what they are, and Read more about Headers Help Your Legal Blog’s SEO[…]