Writing a legal blog post is best done with two faces. One has to look towards your human audience, while the other faces the search engines that will rank your page. Most of the time, this won’t be difficult to do, as search engines are designed to want the same things that human readers want. Read more about Citations in Legal Blog Posts: It’s All About Your Audience[…]
We’ve devoted several of our most recent posts to talking about headers. First, we reviewed the basics of headers, including how they were just lines of computer code, rather than an inherently different font style. Then we covered how headers help your legal blog’s SEO by signaling to search engines what a post, article, or Read more about Headers: Helping Readers Help Your SEO[…]
Headings are not the sexiest things to talk about when it comes to legal blogging. However, they can be crucially important for your legal blog’s performance on both the search engine optimization (SEO) front and on the reader experience front. Therefore, we’ve devoted a small handful of blog posts to headers, what they are, and Read more about Headers Help Your Legal Blog’s SEO[…]
When you write a legal blog post, you’ll have the option of including a variety of different formatting options to break the post up into smaller segments and signal slight changes in the topic of the post. These are headers. Headers can score SEO points directly, and can also help readers in ways that score SEO Read more about Headers: The Basics and a Misconception[…]
We’re professional legal bloggers, so we focus more on the content of a legal website rather than its design. With that said, though, our blogging escapades and SEO research have brought us to hundreds of law firm websites, giving us an idea of what’s “in” and what is just plain ugly, even if they happen Read more about Our Thoughts on Stock Photos and Legal Web Design[…]
As professional legal bloggers, we read a lot of legal blogs and see lots of techniques being used. One that we see constantly is the bolding of keywords. Some of the most egregious examples look like this: “As personal injury lawyers, the attorneys at [law firm’s name] seek to help our clients get the compensation Read more about Should You Italicize or Bold the Keywords in Your Legal Blog?[…]
Recently on the Myers Freelance blog, we’ve been dealing with the ins and out of writing a series of legal blog articles on a related topic. Refresher: The Legal Blog Series This all started in our recent blog sample for criminal defense attorneys. There, we wrote 476 words on the upcoming Supreme Court case Carpenter Read more about How to Plan and Execute a Series of Related Legal Blog Posts[…]
If you’re one of the two regular readers of our legal marketing blog, last week’s article on how a series of blog posts can hurt your SEO (search engine optimization) might have raised an interesting pair of questions: Wait… can’t you get penalized for hosting duplicative content on your site? And, Wouldn’t writing about the Read more about No, Your Site (Shouldn’t) Get Penalized for a Legal Blog Series[…]
Our last post was a blog sample for criminal defense attorneys – a case analysis of the upcoming Supreme Court decision, Carpenter v. U.S. – that was geared towards a lay audience. At the end of that post, we noted how, at 476 words and without a call to action, yet, it was already toeing Read more about How a Series of Legal Blog Posts Can Hurt Your SEO[…]
There are several reasons why you should maintain a legal blog on your law firm’s website. One of them is to solidify your reputation as an expert in your field of law. While this is especially important if you’re blogging for referral clients by catering your blog’s content to other lawyers, lay readers also appreciate Read more about Blog Sample – Criminal Defense Attorney: Case Analysis[…]
In theory, when you write a legal blog post for your law firm’s website, your decision to cater to either direct or referral audiences should impact your writing style. This means writing in a way that either focuses on explaining complex legal topics for laypeople, or that focuses on providing in-depth legal analysis to impress Read more about How to Start Legal Blog Posts: Roadmaps and Introductions[…]