What is an Ingrained Call-to-Action?
An ingrained call-to-action (CTA) is an alternative to the common practice of dedicating an entire paragraph to urging readers to call or contact your law… Read More »What is an Ingrained Call-to-Action?
Blog Style
The Q&A Format for Legal Blog Articles
There are a lot of ways you can approach a legal blog article. You could write about a recent court decision, or break down a… Read More »The Q&A Format for Legal Blog Articles
2 Possible Themes from Google’s December Algorithm Update
Over the course of several days earlier this month, Google rolled out another update to its core algorithm. Lots of online marketing experts are calling… Read More »2 Possible Themes from Google’s December Algorithm Update
Blog Sample – Business Litigation and Recent Court Cases
One great source for a legal blog post is a recently decided court case in your law firm’s practice area. Not only does covering the… Read More »Blog Sample – Business Litigation and Recent Court Cases
Associated Press: “Pled Guilty” is Becoming Less Wrong
Last week, we discussed a watershed moment in the English language: A major dictionary recognized in approval the use of “they” in the third person… Read More »Associated Press: “Pled Guilty” is Becoming Less Wrong
The Singular “They,” as Well as “Thou” and “Thee,” in Legal Blogging
Like the law, language is a construct of society. It evolves, ebbs, and flows with what We The People think to be the best and… Read More »The Singular “They,” as Well as “Thou” and “Thee,” in Legal Blogging
2 List Types: Laundry, and Subheader Stand-In
In our last blog post, we gave 4 reasons why you should consider using lists in a legal blog post. It was nothing earth shattering… Read More »2 List Types: Laundry, and Subheader Stand-In
4 Reasons to Use Lists in Legal Blog Posts
Engaging readers is getting more and more difficult, especially online. People want the information they’re looking for, they want it now, and they want it… Read More »4 Reasons to Use Lists in Legal Blog Posts
The Devastating Repercussions of Misbranding Your Firm
Every time you write and publish a legal blog post, your writing style, word choice, and topical content don’t just tell a story about the… Read More »The Devastating Repercussions of Misbranding Your Firm
8 Places to Find a Legal Blog Image, and 3 Places to Avoid
The decision to use images in your legal blog post is a significant one. There are numerous perks to including a picture: An image breaks… Read More »8 Places to Find a Legal Blog Image, and 3 Places to Avoid
Targeted Pages and a Resurgence in Keyword Research
Search engines change, often very quickly. Those sudden changes – a tweak in Google’s algorithms that promote some types of content at the expense of… Read More »Targeted Pages and a Resurgence in Keyword Research
Readability Scores, SEO, and Legal Blogging
A lot of attorneys have fallen prey to an online marketing misconception that has taken the search engine optimization (SEO) world by storm in the… Read More »Readability Scores, SEO, and Legal Blogging