gymnast sticking a landing

Landing Pages in Focus

Landing pages occupy a unique and crucial niche in the online legal marketing world. They can be used to rank highly for some of the most basic keywords in your search engine optimization (SEO) strategy. They can also serve as an important part of your online marketing funnel, turning interested clients into paying clients. But Read more about Landing Pages in Focus[…]

permalinks are the permanent links to a page

Attorney Marketing 101: Permalink Structures

The process of optimizing your law firm’s website for search engines involves so many factors that you can think of it as a totality of the circumstances test. Some of these factors, like the quality of your content and your backlink portfolio, are crucially important to boost your site’s rankings. Other factors, like the alt Read more about Attorney Marketing 101: Permalink Structures[…]

landing page and legal blog posts in funnel analogy

Blog Posts v. Landing Pages

If you’re reading a lot about marketing your law firm online, two terms that you’ve probably seen a lot are blog posts and landing pages. It might have bothered you that neither of these terms – so ubiquitous in search engine marketing (SEM) – are ever really distinguished from each other. The differences between landing Read more about Blog Posts v. Landing Pages[…]

Misinformation in Online Marketing Studies

Learning how to effectively market your law firm online is a Herculean task. Knowing what to do isn’t easy because the field gets radically altered every time a search engine switches its algorithms. Because of these rapid evolutions in search engine marketing, what was a good practice a year ago could be a self-defeating strategy Read more about Misinformation in Online Marketing Studies[…]