Keyword stuffing confuses search engines and promotes the wrong page

How Keyword Stuffing Can Create SEO Nightmares

In our last blog post, we covered a new development in the world of search engine optimization (SEO): Google developers had revealed that keyword stuffing penalties were on the wane. Websites that had lots of keywords crammed awkwardly onto a page were still ranking well, if the rest of the page was still highly valuable. Read more about How Keyword Stuffing Can Create SEO Nightmares[…]

Google reins in penalties for keyword stuffing

Keyword Stuffing Penalties on the Wane

A recent discussion on Twitter has put the search engine optimization (SEO) world in confusion, as leading figures at Google revealed that keyword stuffing penalties are on the wane. The conversation also highlights 4 aspects of SEO and online marketing that we’ve covered elsewhere on our blog: Search engines closely hide their mechanisms Search engines Read more about Keyword Stuffing Penalties on the Wane[…]

Google shortens meta descriptions

Google Shortens Meta Descriptions to Original Length

Last December, we covered a big development in the world of search engine marketing (SEM): Google had increased the length of the meta descriptions they were showing in the search engine results page (SERP). Now, though, Google has walked back this expansion and returned to nearly where we were, before. Let’s unpack that and see Read more about Google Shortens Meta Descriptions to Original Length[…]

headers in legal blog posts improve SEO

Headers Help Your Legal Blog’s SEO

Headings are not the sexiest things to talk about when it comes to legal blogging. However, they can be crucially important for your legal blog’s performance on both the search engine optimization (SEO) front and on the reader experience front. Therefore, we’ve devoted a small handful of blog posts to headers, what they are, and Read more about Headers Help Your Legal Blog’s SEO[…]

Google algorithm tweaks change marketing results for legal websites

More Algorithmic Changes, and How to Win When They Happen

Partners who carefully watch how well their law firm’s website is doing in the search engine rankings might have noticed a shakeup in the past week as Google rolled out a new update to its algorithms. The update is nothing unusual, though the breadth of the changes has been wider-reaching than normal. The results highlight Read more about More Algorithmic Changes, and How to Win When They Happen[…]

Branded searches get the warmest leads in online legal marketing

Attorney Marketing 101: Branded Searches

When you set out to market your law firm to potential clients who use search engines, there are a nearly infinite number of keywords and phrases that you can target. The ones that you aim for should be at the center of the content that you write in your legal blog. Among these targeted keywords Read more about Attorney Marketing 101: Branded Searches[…]

Trademarks and competitive keyword ads square off in new Google lawsuit

Competitive Keyword Advertisements v. Trademarks

This is the second installment in a legal blog series about a lawsuit against Google over competitive keyword marketing. The first installment provided the background information, covering keywords, competitive keyword advertising, and the facts of the case. Here, we discuss the implications of the lawsuit between Edible Arrangements and Google, the likely outcome, and how Read more about Competitive Keyword Advertisements v. Trademarks[…]

Edible Arrangements sues Google over the SEO technique of competitive keyword advertising

Competitive Keyword Ads Go to Court: Edible Arrangements v. Google

This is the first installment of a legal blog series dealing with an ongoing lawsuit focused on competitive keyword marketing. The second and final installment, which predicts the outcome of the lawsuit and the possible implications, can be found here. Well over a year ago, we described a state split in the online legal marketing Read more about Competitive Keyword Ads Go to Court: Edible Arrangements v. Google[…]

Yellow pages legal directory lawyer marketing

Study Reveals Persistence of Legal Directories in Search Results

We recently conducted a study, which found that, out of the top three legal websites for a vanity keyword search in Google for criminal defense attorneys in the 50 largest cities in the U.S., 72% of the sites hosted a legal blog. While our study might not have been perfect, it did stress how legal Read more about Study Reveals Persistence of Legal Directories in Search Results[…]

Weaknesses in SEM Study on Legal Blogging

Full Disclosure: Weak Points In Our Study

Conducting studies in search engine marketing (SEM) is difficult, and we at Myers Freelance know it. Search engines change rapidly and without notice, and have a significant incentive to keep the details of those changes a secret. What works one day is not guaranteed to work, the next, and the complexities of the industry make Read more about Full Disclosure: Weak Points In Our Study[…]