When you’re writing a legal blog post, targeted page, landing page, or any other type of online legal content marketing, the words that you’re writing… Read More »The 90/10 Rule for Content and Why We Use It
We’ve covered meta descriptions on our blog several times in the past, mostly in an attempt to keep up with Google’s waffling over how long… Read More »Attorney Marketing 101: Meta Descriptions
Long, long ago, almost 4 years ago, now, we wrote about 5 places to find content for your legal blog. They were: Cases at the… Read More »What Does It Mean to Pirate Content from Other Sites?
One of the most frustrating parts of search engine optimization (SEO) and marketing your law firm online is how websites at the top of the… Read More »How to Leapfrog Your Competition By Scoring a Featured Snippet
Whether you love them or hate them, lawyer referral services are showing a newfound interest in online marketing. Earlier this year, they broke Google’s algorithm… Read More »Competitive Keyword Advertising Reaches the Legal Field
Search engines change, often very quickly. Those sudden changes – a tweak in Google’s algorithms that promote some types of content at the expense of… Read More »Targeted Pages and a Resurgence in Keyword Research
People facing legal problems and in need of an attorney frequently turn to the internet to find the lawyer they need. According to one survey… Read More »The Role of Search Engines in Online Marketing
The legal field might be notorious for moving slowly towards innovation that threatens the status quo, but it’s still shocking to discover that a significant… Read More »The True Costs of Not Having a Website for Your Law Firm
The online legal marketing world was overrun last week with news that lead generating agencies had taken over the local SEO listings for searches related… Read More »Referral Agencies Break Local SEO Box, So Google Tweaks the Algorithm
[Update 7/7/2020: Recent “upgrades” to our content management system made it impossible to embed Google Trends data… but only when comparing multiple search terms. We… Read More »Overcoming Google Trends’ Limitations With a Baseline Query
Keyword density. It’s such a widely-known dilemma in the world of search engine optimization (SEO) that Yoast handles it in its keyword checklist that is… Read More »Is Optimal Keyword Density a Red Herring?
In our last week’s post, we wrote a blog sample for corporate and employment lawyers to highlight how a professionally written legal blog article can… Read More »2 Ways Our Legal Blogs Have Changed in the Last 3 Years
Writing a legal blog post is best done with two faces. One has to look towards your human audience, while the other faces the search… Read More »Citations in Legal Blog Posts: It’s All About Your Audience
In our last blog post, we covered a new development in the world of search engine optimization (SEO): Google developers had revealed that keyword stuffing… Read More »How Keyword Stuffing Can Create SEO Nightmares