Search Engine Market Share September 2017 Pie Chart

Search Engine Market Share: September 2017

There are a small handful of different search engines that index the internet for you to find the sites that are relevant and important to what you’re looking for. As you plan and execute your law firm’s online marketing strategy, it’s important to keep an eye on how the market share in the search engine Read more about Search Engine Market Share: September 2017[…]

Limits on vanity keywords can be depressing

Ranking Fluctuations Impact Vanity Keywords, Too

Long tail keywords are the very specific words and phrases that you want to target in your law firm’s online search engine marketing – “motorcycle accident attorney broken tibia charlotte north carolina” is a long tail keyword, while just “personal injury lawyer” is just a regular keyword. In a couple of recent blog posts, we Read more about Ranking Fluctuations Impact Vanity Keywords, Too[…]

Keyword research is limited by small changes in queries

Examples of How Long Tail Keywords are Limited

In a recent blog post, we discussed the limitations of setting a plan for long tail keywords. The gist of that article was that long tail keywords were too numerous to effectively target in your law firm’s online marketing campaign, so there wasn’t much sense in spending too much time doing it. The better approach Read more about Examples of How Long Tail Keywords are Limited[…]

legal blogging similar to business card

Legal Blogging and Conversion Rates

Your law firm’s website is like a business card in that there are two goals to it: Potential clients see it, and They contact your firm. In the context of online marketing, search engine optimization (SEO) is one of the ways to achieve goal #1. However, your site can score all of the SEO points Read more about Legal Blogging and Conversion Rates[…]