39 percent of potential clients find lawyers online

More People Find Lawyers Online than Through Referrals

All of online legal marketing is based around one underlying assumption: People who are interested in hiring a lawyer use the internet to find one. While at one point this might have seemed like a novel idea—one that did not call for spending lots of money in pursuing—it has since become a stark reality. People Read more about More People Find Lawyers Online than Through Referrals[…]

58 percent of online searches use mobile devices

Why You Shouldn’t Worry that 58% of Searches are on Mobile Devices

When you use Google or another search engine to find a website, the search engine pays attention to what device you’re using to conduct the search: Those that are done on a desktop computer will get slightly different results than those that are done on smartphones, because a smartphone’s smaller screen can’t effectively display some Read more about Why You Shouldn’t Worry that 58% of Searches are on Mobile Devices[…]

Using a roadmap to open a legal blog post

How to Start Legal Blog Posts: Roadmaps and Introductions

In theory, when you write a legal blog post for your law firm’s website, your decision to cater to either direct or referral audiences should impact your writing style. This means writing in a way that either focuses on explaining complex legal topics for laypeople, or that focuses on providing in-depth legal analysis to impress Read more about How to Start Legal Blog Posts: Roadmaps and Introductions[…]

Legal Blogging Onion Metaphor

Legal Blogging for Lay Readers, and Onions

If there’s one important thing that lawyers need to remember about legal blogging, it’s this: Legal blogs are, first and foremost, a marketing tool. They are designed to make readers pick up the phone and call your office, whether by boosting your Google rankings through search engine optimization (SEO) or by enhancing your reputation as Read more about Legal Blogging for Lay Readers, and Onions[…]

different audiences require different legal blog styles

Legal Blogging for Direct and Referral Audiences

If you’re exploring whether to market your legal firm online – or even if you’ve just made the decision to invest more into your online marketing efforts – one of the main questions you need to ask and answer is this: “Who are most of my firm’s clients?” Understanding where your current clients come from Read more about Legal Blogging for Direct and Referral Audiences[…]

targeting millennials with legal blogs

How to Attract Millennials to Your Firm and Why It Works

Millennials (people aged between 18-34) get blamed for a lot. From stagnating the economy through their declining homeownership rates or lack of retirement saving to making Hillary Clinton lose the election to tanking the Olympics to leaking information in the Trump administration to killing the soap bar industry to killing the light yogurt industry to Read more about How to Attract Millennials to Your Firm and Why It Works[…]

The War Against Legal Blogging: Audiences

This is the fifth and final installment in a series of posts by Myers Freelance on the criticisms against ghostwriting legal blogs. Our earlier posts included: An overview of the arguments against ghostwriting legal blogs, How author bylines avoid issues with ABA Model Rule 7.1, How ghostwritten blogs do not violate ABA Model Rule 8.4(c), Read more about The War Against Legal Blogging: Audiences[…]

Mobile Internet Usage Grows, but Not in the States

If you’re serious about maximizing the marketing potential of your law firm’s website, then you’ve probably kept your ear to the ground to catch the news in the search engine marketing world. You’ve probably heard of “mobilegeddon” – the trend towards using mobile devices to access the internet, rather than a computer – and the Read more about Mobile Internet Usage Grows, but Not in the States[…]

Mobile-Friendliness: Why You Shouldn’t Go Overboard

In our last blog post, we went over why your law firm needs a mobile-friendly website. However, while it is important to make an effort to make your firm’s site accessible on a mobile phone, it probably isn’t that important. Why You Need to Make Your Firm’s Site Mobile-Friendly Your law firm’s site does need Read more about Mobile-Friendliness: Why You Shouldn’t Go Overboard[…]

Why You Need a Mobile-Friendly Website

You don’t have to be an online marketing expert to see that more and more people are searching the web on their smartphones than ever before. Just stand at a crosswalk, or in line at your favorite take-out place. However, webpages don’t look the same on your phone as they do on your laptop. In Read more about Why You Need a Mobile-Friendly Website[…]