Laundry lists and subheading stand-in lists for legal blog posts

2 List Types: Laundry, and Subheader Stand-In

In our last blog post, we gave 4 reasons why you should consider using lists in a legal blog post. It was nothing earth shattering and many attorneys who handle their own online legal content know that bulleted or numbered lists can be helpful, even if they haven’t pondered the why. What many lawyers don’t Read more about 2 List Types: Laundry, and Subheader Stand-In[…]

Yoast readability test approves high readability scores

Readability Scores, SEO, and Legal Blogging

A lot of attorneys have fallen prey to an online marketing misconception that has taken the search engine optimization (SEO) world by storm in the past few years. That myth is that you should write as simply as possible because objective readability scores can directly determine your online rankings. It’s not true. Most of the Read more about Readability Scores, SEO, and Legal Blogging[…]

Study shows low percentage of mobile traffic in legal field

Study Shows Mobile Traffic Is Lower in the Legal Field

It’s a well known fact that more and more people are using the internet on their phones. Statistics suggest that an estimated 58% of search engine queries happen on mobile devices. However, we at Myers Freelance have insisted that this trend is not something to worry too much about. Mobile internet use tends to focus Read more about Study Shows Mobile Traffic Is Lower in the Legal Field[…]

How to target specific search engines for legal marketing efforts

How Do You Target a Specific Search Engine for Legal Marketing?

There have been a couple of old blog posts that we’ve published that deal with the differences between search engines. In some of those posts, we’ve drawn out those differences and nuances for the purpose of showing why some law firms could benefit more from marketing on one search engines, rather than another (and, of Read more about How Do You Target a Specific Search Engine for Legal Marketing?[…]

Attorneys should keep calm about where mobile and local searches intersect

The Intersection of Local and Mobile Searches

We’ve dealt with the prevalence of mobile internet use in the past on our blog. Often, our posts deal with the most recent industry developments that scream about how the moment when mobile devices take over the internet is nigh. Typically, our response has been that law firms and lawyers intent on marketing their services Read more about The Intersection of Local and Mobile Searches[…]

Bing has an older audience that lives in Florida

Rely on Older Clientele for Your Firm? Consider Marketing on Bing

In the past, we’ve reminded attorneys that they shouldn’t neglect Bing in their online marketing efforts. While Google remains the dominant search engine in America, Bing still processes millions of searches, every day. Perhaps more importantly, though, Bing is used by a certain demographics that you might want to target with your marketing material. The Read more about Rely on Older Clientele for Your Firm? Consider Marketing on Bing[…]

39 percent of potential clients find lawyers online

More People Find Lawyers Online than Through Referrals

All of online legal marketing is based around one underlying assumption: People who are interested in hiring a lawyer use the internet to find one. While at one point this might have seemed like a novel idea—one that did not call for spending lots of money in pursuing—it has since become a stark reality. People Read more about More People Find Lawyers Online than Through Referrals[…]

58 percent of online searches use mobile devices

Why You Shouldn’t Worry that 58% of Searches are on Mobile Devices

When you use Google or another search engine to find a website, the search engine pays attention to what device you’re using to conduct the search: Those that are done on a desktop computer will get slightly different results than those that are done on smartphones, because a smartphone’s smaller screen can’t effectively display some Read more about Why You Shouldn’t Worry that 58% of Searches are on Mobile Devices[…]

Using a roadmap to open a legal blog post

How to Start Legal Blog Posts: Roadmaps and Introductions

In theory, when you write a legal blog post for your law firm’s website, your decision to cater to either direct or referral audiences should impact your writing style. This means writing in a way that either focuses on explaining complex legal topics for laypeople, or that focuses on providing in-depth legal analysis to impress Read more about How to Start Legal Blog Posts: Roadmaps and Introductions[…]

Legal Blogging Onion Metaphor

Legal Blogging for Lay Readers, and Onions

If there’s one important thing that lawyers need to remember about legal blogging, it’s this: Legal blogs are, first and foremost, a marketing tool. They are designed to make readers pick up the phone and call your office, whether by boosting your Google rankings through search engine optimization (SEO) or by enhancing your reputation as Read more about Legal Blogging for Lay Readers, and Onions[…]

different audiences require different legal blog styles

Legal Blogging for Direct and Referral Audiences

If you’re exploring whether to market your legal firm online – or even if you’ve just made the decision to invest more into your online marketing efforts – one of the main questions you need to ask and answer is this: “Who are most of my firm’s clients?” Understanding where your current clients come from Read more about Legal Blogging for Direct and Referral Audiences[…]