Competitive Keyword Advertising Reaches the Legal Field

Whether you love them or hate them, lawyer referral services are showing a newfound interest in online marketing. Earlier this year, they broke Google’s algorithm for its local SEO box, forcing the search engine to tweak its system. Now, they’re engaging in some good old fashioned competitive keyword marketing. Prominent Texas Lawyer Sues Referral Service Read more about Competitive Keyword Advertising Reaches the Legal Field[…]

How does legal blogging fit into online marketing

What is the Role of the Legal Blog in Online Marketing, Today?

Not so long ago, legal blogs were the crucial centerpiece of online marketing for law firms. Every firm that was serious about using the internet to get new clients had one and was updating it regularly. Now, though, law firms that are aggressively marketing their firm online are spending more time and resources on targeted Read more about What is the Role of the Legal Blog in Online Marketing, Today?[…]

Freshness Update Applied to Featured Snippets on Google

Google’s Freshness Update Gets Applied to Featured Snippets

Google is constantly rolling out new tweaks to its algorithms to give search engine users the results they’re really looking for. The most recent target for their attention has been the featured snippet element that you often see at the top of the search engine results page (SERP): By applying some of the rules of Read more about Google’s Freshness Update Gets Applied to Featured Snippets[…]

Targeted legal pages have led to a resurgence in keyword research

Targeted Pages and a Resurgence in Keyword Research

Search engines change, often very quickly. Those sudden changes – a tweak in Google’s algorithms that promote some types of content at the expense of others, or a new search engine results page (SERP) format – are mere steps in one particular direction. That direction, for search engines, is towards satisfying internet users. Noting the Read more about Targeted Pages and a Resurgence in Keyword Research[…]

Responding to online marketers looking for backlinks

Backlink Fishing Expeditions and How to Respond to Them

Successful law firm websites and legal blogs create a strong flow of web traffic, better rankings, and a reputation for excellence that ends with clients signing the dotted line. However, having a strong web presence is not all rainbows and roses. As search engines recognize your website’s importance and relevance for certain search queries, so Read more about Backlink Fishing Expeditions and How to Respond to Them[…]

Google deemphasizes author bylines and credentials as SEO signal

Google: Author Bylines Are Not an SEO Signal

Google recently weighed in on an interesting passage from its recent Search Rater Guidelines, shooting down yet another idea that search engines use a bunch of checklists that webmasters can check off on their way to guaranteed online prominence. This time, the idea was that Google promoted or demoted webpages based on how they displayed Read more about Google: Author Bylines Are Not an SEO Signal[…]

Half of Google Searches Do Not End With a Click

Half of Google Searches Don’t Lead to a Click

A new study has suggested that just about half of all searches on Google do not end with a click through to a website in the results page. While this may startle some lawyers who have been told that it’s critically important to rank well in targeted search engine results pages (SERPs) by, for example, Read more about Half of Google Searches Don’t Lead to a Click[…]

Pros and cons of using images in legal blog posts

Images Bring More Readers to Your Blog Through Social Media

For being legal blog writers, we sure seem to talk about images a lot. But while images can score some SEO points and engage readers, one of their fundamental roles in legal blog writing comes from social media. There, posts with images are far more likely to get clicked on than posts that do not Read more about Images Bring More Readers to Your Blog Through Social Media[…]

How to measure your law firm website's reputability

How to Gauge Your Law Firm Website’s Reputability

In our last blog post, we discussed the best way to use anchor text for external links. Like many legal issues, the answer began with “well, it depends.” The linchpin in this case, though, revolves around whether your law firm’s website is considered “reputable” by search engines. Here are some clues you can use to Read more about How to Gauge Your Law Firm Website’s Reputability[…]

Study shows low percentage of mobile traffic in legal field

Study Shows Mobile Traffic Is Lower in the Legal Field

It’s a well known fact that more and more people are using the internet on their phones. Statistics suggest that an estimated 58% of search engine queries happen on mobile devices. However, we at Myers Freelance have insisted that this trend is not something to worry too much about. Mobile internet use tends to focus Read more about Study Shows Mobile Traffic Is Lower in the Legal Field[…]

The role of search engines in online marketing

The Role of Search Engines in Online Marketing

People facing legal problems and in need of an attorney frequently turn to the internet to find the lawyer they need. According to one survey from 2014, more legal clients got online to find an attorney than asked a friend or relative for a referral. In the years since that survey, the gap has likely Read more about The Role of Search Engines in Online Marketing[…]