Search Engine Marketing Study Law Blogs in Top Ranking Firm Pages

How Often Do Top-Ranking Law Firm Sites Host Legal Blogs?

At Myers Freelance, we ask a lot of questions about search engine marketing (SEM), in large part because, well, we’re skeptics. We like facts. We put statistical accuracy in high regard. We think that a potentially misleading figure is worse than no figure at all, because it can pull you down the wrong path, rather Read more about How Often Do Top-Ranking Law Firm Sites Host Legal Blogs?[…]

Meta Descriptions are Like Book Covers

The Double-Edged Sword of Google’s Lengthened Meta Descriptions

If you want more clients for your law firm, then search engine optimization (SEO) is a means to that end. However, not all aspects of online marketing fall into the category of SEO, per se. There are other techniques that you can use online to attract potential clients to your firm’s website that don’t involve Read more about The Double-Edged Sword of Google’s Lengthened Meta Descriptions[…]

Legal blogs SEO conversion

The Nuanced Space Between SEO and Conversion

Hosting a legal blog on your law firm’s webpage is one of the best ways to do online legal marketing. Not only does a legal blog help your site on the search engine optimization (SEO), front to get it in front of potential clients, it also helps convert those potential clients into paying ones. This Read more about The Nuanced Space Between SEO and Conversion[…]

Lawyers versus attorneys in search engine marketing

Vanity Keywords: Lawyer v. Attorney

In a few of our recent blog posts, we’ve delved into some of the complications surrounding long tail keywords, particularly their limitations in your legal marketing strategies. In essence, because there are so many possible long tail keywords out there, spending time targeting and then improving your ranking for specific keywords can be a waste Read more about Vanity Keywords: Lawyer v. Attorney[…]

Limits on vanity keywords can be depressing

Ranking Fluctuations Impact Vanity Keywords, Too

Long tail keywords are the very specific words and phrases that you want to target in your law firm’s online search engine marketing – “motorcycle accident attorney broken tibia charlotte north carolina” is a long tail keyword, while just “personal injury lawyer” is just a regular keyword. In a couple of recent blog posts, we Read more about Ranking Fluctuations Impact Vanity Keywords, Too[…]

Keyword research is limited by small changes in queries

Examples of How Long Tail Keywords are Limited

In a recent blog post, we discussed the limitations of setting a plan for long tail keywords. The gist of that article was that long tail keywords were too numerous to effectively target in your law firm’s online marketing campaign, so there wasn’t much sense in spending too much time doing it. The better approach Read more about Examples of How Long Tail Keywords are Limited[…]

legal blogging similar to business card

Legal Blogging and Conversion Rates

Your law firm’s website is like a business card in that there are two goals to it: Potential clients see it, and They contact your firm. In the context of online marketing, search engine optimization (SEO) is one of the ways to achieve goal #1. However, your site can score all of the SEO points Read more about Legal Blogging and Conversion Rates[…]

Social Media Strategy Backlinks

Backlinks and Social Media: Strategies

Our last two blog posts have delved into the conundrum of something that we glossed over last year: The value of backlinks on social media for search engine optimization (SEO). Here’s a summary and recap of where we’ve been, so far. Where We’ve Been: Social Media, Backlinks, and Freshness Our first post in this three-part Read more about Backlinks and Social Media: Strategies[…]

Social Media Backlinks Freshness

Backlinks and Social Media: It’s All About Freshness

In our last blog post, we went over the basics of backlinks on social media. In essence, having a vibrant social media campaign is a big deal for getting backlinks to your law firm’s website. However, those backlinks that you accumulate on social media sites like Facebook or Twitter don’t actually count for your site’s search Read more about Backlinks and Social Media: It’s All About Freshness[…]

Social Media Backlinks Nofollow Tags

Backlinks and Social Media: The Basics

Well over a year ago, we went over the value of having at least some social media presence to build backlinks to your site. However, as search engines shift from using traditional signals to user intent indicia to rank pages, more needs to be said on the power of social media to impact your efforts Read more about Backlinks and Social Media: The Basics[…]