Of course, everything we do is legal marketing. Here we cover some of the field’s basic ideas and core concepts that will keep coming up.
We were surprised to find not one, but several online marketing people sharing stories on social media recently about “new developments in search engine optimization.” Those developments, while interesting, are neither new nor especially important for the legal marketing field. Google Can “Read” Text in Images The big SEO development is that Google has learned Read more about Yes, Google Can Read Text in Images[…]
There has long been a push for law firms to train their online marketing efforts on their local area. By focusing on local SEO, law firms can concentrate their marketing dollars on the potential clients in their vicinity, rather than those who are far away and are less likely to pick up the phone and Read more about Hyper Local SEO is Another Red Herring for Law Firm Marketing[…]
We’ve been waiting for the day when legal directories finally start to get buried in the rankings for legal-related searches. While we’ve been waiting for years, it seems that the day may finally be on the horizon: Traffic is falling, innovation is stagnant, popular directories are hemorrhaging customers, and there are indications that workers are Read more about Are Legal Directories Finally Dying?[…]
The coronavirus has upended nearly every aspect of human life, including how search engines work and how people are using them. Most of these changes will have little effect on the field of online legal marketing, but some are creating plenty of volatility. Here’s a smattering of the things that we’re seeing, in the Age Read more about How is the Coronavirus Changing the Way People Use the Internet?[…]
We get it: Potential clients look for law firms to hire online, and they tend to start their hunt with a search engine like Google. But how many actually turn to a search engine, first? And how do the other people end up finding a law firm to hire? Back in 2014, one study broke Read more about How Much of Your Web Traffic Comes from Organic Results?[…]
Marketing a company online is not an easy endeavor – at least, if you want to make sure you do it right, avoid mistakes, and maximize your efficiency. When your company is a law firm, it’s even more complicated because there are ethical rules that you need to comply with, legal advice you can’t give, Read more about All the Different Legal Marketing Job Titles, Explained[…]
You will know that you are creating a successful legal blog when other online marketers start reaching out to capitalize on your success. They will see your solid rankings, web traffic, and domain authority and try using it for their own gain. In some cases, you may benefit from their efforts. In most, though, what Read more about The Risks of Letting Someone Else Republish Your Legal Blog Article[…]
We reiterate, perhaps entirely too often, that search engines change on a near constant basis. Whether the alteration affects how the search engine’s algorithms find results that are relevant and important to the search query, or just alter how the results page looks, the impact can have real implications on your law firm’s online marketing Read more about How Google’s SERP Has Changed in 4 Years[…]
When writing a legal blog, it’s just a matter of time before you’ll have to cite to a statute or regulation. We’ve already discussed how the citation should look in your legal content. Here, we’re going to focus more on where the external link should go and why it’s worth taking the time to find Read more about Why You Should Only Use Online Statutes Hosted by the State[…]
We’ve covered bounce rate before. That post, however, focused on the fact that a “good” bounce rate depends on the context surrounding your website. Here, we’re going to show how to use high bounce rates to identify other problems on your site, and how to fix them. Refresher: Bounce Rate and Why It’s Contextual Your Read more about Using High Bounce Rates to Detect Bigger Website Issues[…]
The internet is constantly in flux. Website owners can delete their site, migrate to a new domain, delete old articles, or move them into archive folders. If you’ve linked to one of those sites or pages from your law firm’s blog, your link will be broken. If a reader clicks on it, they’ll be presented Read more about 3 Reasons to Fix Broken Outbound Links in Your Legal Blog[…]
Every time you write and publish a legal blog post, your writing style, word choice, and topical content don’t just tell a story about the legal field you practice in – they also tell a story about who you are, as a lawyer or as a firm as a whole. While we hate to use Read more about The Devastating Repercussions of Misbranding Your Firm[…]