Of course, everything we do is legal marketing. Here we cover some of the field’s basic ideas and core concepts that will keep coming up.
In case you haven’t heard, artificial intelligence (AI) programs can now write online content well enough that readers have trouble distinguishing it from content that… Read More »Our 5 Predictions for AI-Generated Online Legal Marketing Content
We have covered images a lot in our blog. When it comes to online legal content marketing, images are an integral part of your law… Read More »Is AI-Generated Artwork Usable for Law Firm Marketing?
Back in August, we took a test spin with Jasper, an artificial intelligence (AI) content writing program that had been (and still is) aggressively advertised… Read More »ChatGPT is Good, AI-Detecting Tools Are Not, and Industry Upheaval
As a social media platform, Twitter is circling the drain and the only people who would disagree are those who are pulling it down. With… Read More »5 Factors to Consider Before Leaving Twitter
When you’re writing a legal blog post, targeted page, landing page, or any other type of online legal content marketing, the words that you’re writing… Read More »The 90/10 Rule for Content and Why We Use It
In our last blog post, we mentioned how featured snippets were contributing to the drastic rise of so-called “zero-click searches,” where someone would enter a… Read More »New Study: Zero-Click Searches Are Actually Not That Common
We’ve covered meta descriptions on our blog several times in the past, mostly in an attempt to keep up with Google’s waffling over how long… Read More »Attorney Marketing 101: Meta Descriptions
Grabbing the featured snippet has become a big part of online marketing. They put your website right at the top of the search engines results… Read More »Tweaks to the Featured Snippet Mutes Both the Value and the Risk
Having a Business Profile on Google and managing it through your law firm’s Google My Business (GMB) account is a core component of many search… Read More »What Can Cause a Drop in Traffic from Google My Business?
Last month, we indented search listings, one of Google’s newer features for its search engine results pages (SERPs). That SERP feature listed additional pages that… Read More »Sitelinks, and Whether They are Worth the Worry
Online legal content marketing is a reliable, proven way to attract potential clients to your law firm and convert them into paying clients. However, the… Read More »When Should Retiring Attorneys Wind Down Their Legal Marketing?
Adding or optimizing new content to your law firm’s site, like a new blog post, landing page, or targeted page, is a, if not the,… Read More »Using Google Analytics to Target New Content
We were surprised to find not one, but several online marketing people sharing stories on social media recently about “new developments in search engine optimization.”… Read More »Yes, Google Can Read Text in Images
There has long been a push for law firms to train their online marketing efforts on their local area. By focusing on local SEO, law… Read More »Hyper Local SEO is Another Red Herring for Law Firm Marketing