Of course, everything we do is legal marketing. Here we cover some of the field’s basic ideas and core concepts that will keep coming up.
When writing a legal blog, it’s just a matter of time before you’ll have to cite to a statute or regulation. We’ve already discussed how the citation should look in your legal content. Here, we’re going to focus more on where the external link should go and why it’s worth taking the time to find Read more about Why You Should Only Use Online Statutes Hosted by the State[…]
We’ve covered bounce rate before. That post, however, focused on the fact that a “good” bounce rate depends on the context surrounding your website. Here, we’re going to show how to use high bounce rates to identify other problems on your site, and how to fix them. Refresher: Bounce Rate and Why It’s Contextual Your Read more about Using High Bounce Rates to Detect Bigger Website Issues[…]
The internet is constantly in flux. Website owners can delete their site, migrate to a new domain, delete old articles, or move them into archive folders. If you’ve linked to one of those sites or pages from your law firm’s blog, your link will be broken. If a reader clicks on it, they’ll be presented Read more about 3 Reasons to Fix Broken Outbound Links in Your Legal Blog[…]
Every time you write and publish a legal blog post, your writing style, word choice, and topical content don’t just tell a story about the legal field you practice in – they also tell a story about who you are, as a lawyer or as a firm as a whole. While we hate to use Read more about The Devastating Repercussions of Misbranding Your Firm[…]
Whether you love them or hate them, lawyer referral services are showing a newfound interest in online marketing. Earlier this year, they broke Google’s algorithm for its local SEO box, forcing the search engine to tweak its system. Now, they’re engaging in some good old fashioned competitive keyword marketing. Prominent Texas Lawyer Sues Referral Service Read more about Competitive Keyword Advertising Reaches the Legal Field[…]
Not so long ago, legal blogs were the crucial centerpiece of online marketing for law firms. Every firm that was serious about using the internet to get new clients had one and was updating it regularly. Now, though, law firms that are aggressively marketing their firm online are spending more time and resources on targeted Read more about What is the Role of the Legal Blog in Online Marketing, Today?[…]
Google is constantly rolling out new tweaks to its algorithms to give search engine users the results they’re really looking for. The most recent target for their attention has been the featured snippet element that you often see at the top of the search engine results page (SERP): By applying some of the rules of Read more about Google’s Freshness Update Gets Applied to Featured Snippets[…]
Search engines change, often very quickly. Those sudden changes – a tweak in Google’s algorithms that promote some types of content at the expense of others, or a new search engine results page (SERP) format – are mere steps in one particular direction. That direction, for search engines, is towards satisfying internet users. Noting the Read more about Targeted Pages and a Resurgence in Keyword Research[…]
Successful law firm websites and legal blogs create a strong flow of web traffic, better rankings, and a reputation for excellence that ends with clients signing the dotted line. However, having a strong web presence is not all rainbows and roses. As search engines recognize your website’s importance and relevance for certain search queries, so Read more about Backlink Fishing Expeditions and How to Respond to Them[…]
Google recently weighed in on an interesting passage from its recent Search Rater Guidelines, shooting down yet another idea that search engines use a bunch of checklists that webmasters can check off on their way to guaranteed online prominence. This time, the idea was that Google promoted or demoted webpages based on how they displayed Read more about Google: Author Bylines Are Not an SEO Signal[…]
A new study has suggested that just about half of all searches on Google do not end with a click through to a website in the results page. While this may startle some lawyers who have been told that it’s critically important to rank well in targeted search engine results pages (SERPs) by, for example, Read more about Half of Google Searches Don’t Lead to a Click[…]