Pie chart of search engine market share impact online legal marketing

Search Engine Market Share: April 2018

One of the things that we do as professional legal bloggers is pay attention to which search engines are dominating the market. The answer is obvious (it’s Google) but the extent of their dominance and how it is trending can impact your law firm’s online marketing strategy. For example, if a new competitor enters the Read more about Search Engine Market Share: April 2018[…]

Search Engine Market Share September 2017 Pie Chart

Search Engine Market Share: September 2017

There are a small handful of different search engines that index the internet for you to find the sites that are relevant and important to what you’re looking for. As you plan and execute your law firm’s online marketing strategy, it’s important to keep an eye on how the market share in the search engine Read more about Search Engine Market Share: September 2017[…]

Search Engine Market Share

Search Engine Market Share: February 2017

The players in the search engine industry make a huge difference in your law firm’s online marketing efforts. After all, the whole point of marketing you firm online is to attract new clients, so not catering your marketing strategy to the powers that be would be unwise. Unfortunately, those powers change. And in the past Read more about Search Engine Market Share: February 2017[…]

Touchstones of Search Engines: Relevance and Importance

Marketing your law firm online might seem like a simple endeavor: You make a website, then you put stuff into it and reap the rewards as it launches to the top of the results. Unfortunately, search engines are constantly honing their practices. This makes it difficult to build the right website and fill it with Read more about Touchstones of Search Engines: Relevance and Importance[…]

Bing Logo

Why You Shouldn’t Neglect Bing in Your Firm’s Online Marketing Efforts

Google has defined the world of search engines for years, now. Its domination has been so total for so long that the word has become more of a verb than a proper noun. But that doesn’t mean that Google has to be the only target for your law firm’s online marketing efforts. In fact, there Read more about Why You Shouldn’t Neglect Bing in Your Firm’s Online Marketing Efforts[…]

Market Share in the Search Engine Field

When people use the term “search engine,” they almost always mean the dominant player in the industry, Google. There’s a reason why the brand has become a verb: It established itself early as the best search engine on the market, and that reputation has been slow to erode. The search engine field is not, however, Read more about Market Share in the Search Engine Field[…]