Bing has an older audience that lives in Florida

Rely on Older Clientele for Your Firm? Consider Marketing on Bing

Posted on October 29, 2018 by Myers Freelance

In the past, we’ve reminded attorneys that they shouldn’t neglect Bing in their online marketing efforts. While Google remains the dominant search engine in America, Bing still processes millions of searches, every day. Perhaps more importantly, though, Bing is used by a certain demographics that you might want to target with your marketing material. The Read more about Rely on Older Clientele for Your Firm? Consider Marketing on Bing[…]

Click through rate by rank in results page

Nuance in Click-Through-Rate Statistics

Posted on September 10, 2018September 9, 2018 by Myers Freelance

Long ago, we talked about why it matters where you rank in the search results. Simply put, when someone throws a query into a search engine and hits enter, they are far more likely to click on the pages that appear near the top than they are to click on the ones at the bottom. Read more about Nuance in Click-Through-Rate Statistics[…]

Branded searches get the warmest leads in online legal marketing

Attorney Marketing 101: Branded Searches

Posted on April 2, 2018 by Myers Freelance

When you set out to market your law firm to potential clients who use search engines, there are a nearly infinite number of keywords and phrases that you can target. The ones that you aim for should be at the center of the content that you write in your legal blog. Among these targeted keywords Read more about Attorney Marketing 101: Branded Searches[…]

Trademarks and competitive keyword ads square off in new Google lawsuit

Competitive Keyword Advertisements v. Trademarks

Posted on March 5, 2018 by Myers Freelance

This is the second installment in a legal blog series about a lawsuit against Google over competitive keyword marketing. The first installment provided the background information, covering keywords, competitive keyword advertising, and the facts of the case. Here, we discuss the implications of the lawsuit between Edible Arrangements and Google, the likely outcome, and how Read more about Competitive Keyword Advertisements v. Trademarks[…]

Edible Arrangements sues Google over the SEO technique of competitive keyword advertising

Competitive Keyword Ads Go to Court: Edible Arrangements v. Google

Posted on February 26, 2018March 5, 2018 by Myers Freelance

This is the first installment of a legal blog series dealing with an ongoing lawsuit focused on competitive keyword marketing. The second and final installment, which predicts the outcome of the lawsuit and the possible implications, can be found here. Well over a year ago, we described a state split in the online legal marketing Read more about Competitive Keyword Ads Go to Court: Edible Arrangements v. Google[…]

Legal Ethics and Competitive Keyword Marketing

Posted on October 31, 2016January 13, 2018 by Myers Freelance

Search engine optimization (SEO) is all about being at the top of the organic results of a targeted search engine query. However, instead of struggling to get to the top of the organic results, you can skip the line by coughing up the money to buy a pay-per-click (PPC) advertisement, instead. Doing so labels your Read more about Legal Ethics and Competitive Keyword Marketing[…]

A Case Study of Black Hat SEO: J.C. Penney

Posted on May 12, 2016January 13, 2018 by Myers Freelance

Over the past couple of months on our blog, we’ve been focusing a little bit on less credible search engine optimization (SEO) tactics, like link buying, and especially on the Google penalties that can come from using them. However, without a specific example to help understand how the process of going from black hat SEO Read more about A Case Study of Black Hat SEO: J.C. Penney[…]

Conversion Rates and PPC Ads

Posted on March 17, 2016January 13, 2018 by Myers Freelance

One of the most important pieces of information surrounding your website that can be tracked using analytics is your conversion rate. Generally, your website’s conversion rate is the percentage of your site’s visitors that end up “converting” into paying customers. In this way, your site’s conversion rate is basically how successful your law firm’s site Read more about Conversion Rates and PPC Ads[…]

Saturn Vue 2013 Google search without sidebar ads

Google Killed the Sidebar: What’s Happened Since?

Posted on March 8, 2016January 13, 2018 by Myers Freelance

In a recent blog post, we covered the news that Google had deleted sidebar ads. Now that it’s been a few weeks, search engine marketers and online advertisers are starting to see how the drastic move has impacted the online marketing field, including for law firms. Pay-Per-Click Advertising Gets More Expensive By eliminating the sidebar Read more about Google Killed the Sidebar: What’s Happened Since?[…]

Google Moves Paid Advertisements Out of Sidebar

Posted on February 23, 2016January 13, 2018 by Myers Freelance

Have you Googled anything recently? Notice a difference? Go Google “los angeles personal injury attorney,” or just click here and we’ll do it for you. The huge swath of white space on the right side of the search engine results page (SERP)? It used to be chock-full of pay-per-click (PPC) advertisements. Still don’t believe it? Here is Read more about Google Moves Paid Advertisements Out of Sidebar[…]

Attorney Advertising 101: Paid and Organic Traffic

Posted on January 11, 2016January 13, 2018 by Myers Freelance

Not all web traffic is the same. How people come to your website determine what kind of web traffic you’re getting. Some people come to your site through referral links – links to your site that are found elsewhere on the internet, including social media and news articles. Others enter your website URL directly, and Read more about Attorney Advertising 101: Paid and Organic Traffic[…]