The differences between people and machines might be becoming smaller and smaller, thanks to artificial intelligence, but there is one difference that remains that’s important… Read More »How to Score SEO Points With Pictures
As we’ve been detailing in our past few blogs posts, search engine optimization (SEO) is not just about filling your webpage with quality content to… Read More »Technical SEO: Site Architecture
In our last blog post, we went over the importance of the upload speed of your law firm’s website. Search engines like Google are businesses,… Read More »Technical SEO: Optimizing Images
Search engine optimization (SEO) is the profession of enhancing a webpage, so it works better in search results. Unfortunately, there is no one single way… Read More »Technical SEO: The Importance of Speed
White is a powerful color. It’s a dilemma that many attorneys face. After deciding to start a blog for their law firm, after setting up… Read More »How Long Should a Legal Blog Post Be?
Even the most cursory look through search engine optimization (SEO) technicalities comes up with information on search engine penalties. Even the least bit of delving… Read More »Google Panda Penalties, and How to Avoid Them
In one of our blog posts from February, we laid out the 3 different kinds of search queries. These were: Navigational queries, which merely use… Read More »Legal Blogging and Navigational Queries
Online marketing is an arms race between advertisers, who look for any means necessary to promote their clients’ websites, and search engines, who try to… Read More »Attorney Marketing 101: Search Engine Penalties
It’s a basic principle of search engine optimization (SEO) that bears repeating: Search engines like Google, Yahoo! and Bing are in the business of finding… Read More »Backlink Basics
One of the most important pieces of information surrounding your website that can be tracked using analytics is your conversion rate. Generally, your website’s conversion… Read More »Conversion Rates and PPC Ads
In a recent blog post, we covered the news that Google had deleted sidebar ads. Now that it’s been a few weeks, search engine marketers… Read More »Google Killed the Sidebar: What’s Happened Since?
In a recent blog post, we went over the 3 types of search queries that a potential client for your law firm can make on… Read More »Legal Blogging and Informational Searches
Search engine optimization (SEO) encapsulates a lot of different strategies to make your law firm’s website get a better ranking on targeted searches. Among these… Read More »Basics of Technical SEO
Have you Googled anything recently? Notice a difference? Go Google “los angeles personal injury attorney,” or just click here and we’ll do it for you.… Read More »Google Moves Paid Advertisements Out of Sidebar