In our last blog post, we summarized three important reader metrics that search engines monitor and use to determine if your law firm’s webpage is relevant and important to a search query. One of the most important of these reader metrics is simply the number of viewers who flock to your post: Search engines see Read more about Escaping the Terrible Cycle of Web Traffic and Rankings[…]
Our last two blog posts have been a bit of a blog series: First, we wrote a blog sample for corporate and employment lawyers. Then, we compared that post to our first blog sample from more than three years ago to highlight two important ways that our legal blogs have changed. In the second post, Read more about Evergreen Legal Blog Posts are Dying[…]
Social media is a great way for law firms to interact with potential clients and other members of the general public. It’s also a place where you can build a healthy portfolio of backlinks to your law firm’s website and score search engine optimization (SEO) points. So when the social media platform Google+ announced that Read more about Google+ Shuts Down[…]
In our last blog post, we mentioned how the American Bar Association (ABA) revised its rules on attorney advertising. The revision of the ABA’s Model Rules of Professional Responsibility was more of a complete rewrite, though, as the changes gutted most of the sections in Rule 7. Here’s what changed, and why it matters for Read more about New Model Rule 7 and Its Impact on Legal Blogging[…]
Twitter is supposed to be the place for lawyers and law firms to interact with potential clients and convince them to call if they have a legal problem. However, many lawyers underestimate the dedication it takes to have a strong social media presence, instead seeming to adopt the “if you build it, they will come” Read more about Twitter Gaffes, and What We Can Learn from Them[…]
While we tend to avoid politics in our blog, we can’t not talk about Donald Trump getting Googlebombed late last week, as it shows some important differences in how the competing search engines work and how they can be manipulated. It also highlights (obviously) the importance of taking control of your online reputation before someone Read more about Lessons from the Trump Googlebomb[…]
Search engines are increasingly moving towards a business model that lets their customers – internet users – make recommendations. After all, search engines are in the industry of providing relevant and important results for whatever search query their customers make, so letting people rate their experience with a place or a business could be helpful Read more about Law Firm Gets Penalized for Soliciting Online Reviews[…]
Our last two blog posts have delved into the conundrum of something that we glossed over last year: The value of backlinks on social media for search engine optimization (SEO). Here’s a summary and recap of where we’ve been, so far. Where We’ve Been: Social Media, Backlinks, and Freshness Our first post in this three-part Read more about Backlinks and Social Media: Strategies[…]
In our last blog post, we went over the basics of backlinks on social media. In essence, having a vibrant social media campaign is a big deal for getting backlinks to your law firm’s website. However, those backlinks that you accumulate on social media sites like Facebook or Twitter don’t actually count for your site’s search Read more about Backlinks and Social Media: It’s All About Freshness[…]
Well over a year ago, we went over the value of having at least some social media presence to build backlinks to your site. However, as search engines shift from using traditional signals to user intent indicia to rank pages, more needs to be said on the power of social media to impact your efforts Read more about Backlinks and Social Media: The Basics[…]
Social media is an excellent way to help out your online marketing cause. Not only is it a great way to engage your audience and spread word of your law firm and your legal blog, but you can also use social media to build a healthy backlink portfolio that helps you on the search engine Read more about Twitter’s Hashtags, and How Lawyers Should be Using Them[…]