We get it: Potential clients look for law firms to hire online, and they tend to start their hunt with a search engine like Google.… Read More »How Much of Your Web Traffic Comes from Organic Results?
For being legal blog writers, we sure seem to talk about images a lot. But while images can score some SEO points and engage readers,… Read More »Images Bring More Readers to Your Blog Through Social Media
In our last blog post, we summarized three important reader metrics that search engines monitor and use to determine if your law firm’s webpage is… Read More »Escaping the Terrible Cycle of Web Traffic and Rankings
Our last two blog posts have been a bit of a blog series: First, we wrote a blog sample for corporate and employment lawyers. Then,… Read More »Evergreen Legal Blog Posts are Dying
Social media is a great way for law firms to interact with potential clients and other members of the general public. It’s also a place… Read More »Google+ Shuts Down
In our last blog post, we mentioned how the American Bar Association (ABA) revised its rules on attorney advertising. The revision of the ABA’s Model… Read More »New Model Rule 7 and Its Impact on Legal Blogging
Twitter is supposed to be the place for lawyers and law firms to interact with potential clients and convince them to call if they have… Read More »Twitter Gaffes, and What We Can Learn from Them
While we tend to avoid politics in our blog, we can’t not talk about Donald Trump getting Googlebombed late last week, as it shows some… Read More »Lessons from the Trump Googlebomb
Search engines are increasingly moving towards a business model that lets their customers – internet users – make recommendations. After all, search engines are in… Read More »Law Firm Gets Penalized for Soliciting Online Reviews
Our last two blog posts have delved into the conundrum of something that we glossed over last year: The value of backlinks on social media… Read More »Backlinks and Social Media: Strategies
In our last blog post, we went over the basics of backlinks on social media. In essence, having a vibrant social media campaign is a… Read More »Backlinks and Social Media: It’s All About Freshness
Well over a year ago, we went over the value of having at least some social media presence to build backlinks to your site. However,… Read More »Backlinks and Social Media: The Basics