Evergreen legal blog posts are dying

Evergreen Legal Blog Posts are Dying

Our last two blog posts have been a bit of a blog series: First, we wrote a blog sample for corporate and employment lawyers. Then, we compared that post to our first blog sample from more than three years ago to highlight two important ways that our legal blogs have changed. In the second post, Read more about Evergreen Legal Blog Posts are Dying[…]

Google+ shutting down ends headaches of online legal marketing

Google+ Shuts Down

Social media is a great way for law firms to interact with potential clients and other members of the general public. It’s also a place where you can build a healthy portfolio of backlinks to your law firm’s website and score search engine optimization (SEO) points. So when the social media platform Google+ announced that Read more about Google+ Shuts Down[…]

ABA's changes to Rule 7 attorney advertising rules will impact legal blogging

New Model Rule 7 and Its Impact on Legal Blogging

In our last blog post, we mentioned how the American Bar Association (ABA) revised its rules on attorney advertising. The revision of the ABA’s Model Rules of Professional Responsibility was more of a complete rewrite, though, as the changes gutted most of the sections in Rule 7. Here’s what changed, and why it matters for Read more about New Model Rule 7 and Its Impact on Legal Blogging[…]

Law firms and lawyers make Twitter gaffes

Twitter Gaffes, and What We Can Learn from Them

Twitter is supposed to be the place for lawyers and law firms to interact with potential clients and convince them to call if they have a legal problem. However, many lawyers underestimate the dedication it takes to have a strong social media presence, instead seeming to adopt the “if you build it, they will come” Read more about Twitter Gaffes, and What We Can Learn from Them[…]

Trump Idiot Googlebomb

Lessons from the Trump Googlebomb

While we tend to avoid politics in our blog, we can’t not talk about Donald Trump getting Googlebombed late last week, as it shows some important differences in how the competing search engines work and how they can be manipulated. It also highlights (obviously) the importance of taking control of your online reputation before someone Read more about Lessons from the Trump Googlebomb[…]

Law firm penalized for soliciting online reviews

Law Firm Gets Penalized for Soliciting Online Reviews

Search engines are increasingly moving towards a business model that lets their customers – internet users – make recommendations. After all, search engines are in the industry of providing relevant and important results for whatever search query their customers make, so letting people rate their experience with a place or a business could be helpful Read more about Law Firm Gets Penalized for Soliciting Online Reviews[…]

Social Media Strategy Backlinks

Backlinks and Social Media: Strategies

Our last two blog posts have delved into the conundrum of something that we glossed over last year: The value of backlinks on social media for search engine optimization (SEO). Here’s a summary and recap of where we’ve been, so far. Where We’ve Been: Social Media, Backlinks, and Freshness Our first post in this three-part Read more about Backlinks and Social Media: Strategies[…]

Social Media Backlinks Freshness

Backlinks and Social Media: It’s All About Freshness

In our last blog post, we went over the basics of backlinks on social media. In essence, having a vibrant social media campaign is a big deal for getting backlinks to your law firm’s website. However, those backlinks that you accumulate on social media sites like Facebook or Twitter don’t actually count for your site’s search Read more about Backlinks and Social Media: It’s All About Freshness[…]

Social Media Backlinks Nofollow Tags

Backlinks and Social Media: The Basics

Well over a year ago, we went over the value of having at least some social media presence to build backlinks to your site. However, as search engines shift from using traditional signals to user intent indicia to rank pages, more needs to be said on the power of social media to impact your efforts Read more about Backlinks and Social Media: The Basics[…]

F Hashtag Minor

Twitter’s Hashtags, and How Lawyers Should be Using Them

Social media is an excellent way to help out your online marketing cause. Not only is it a great way to engage your audience and spread word of your law firm and your legal blog, but you can also use social media to build a healthy backlink portfolio that helps you on the search engine Read more about Twitter’s Hashtags, and How Lawyers Should be Using Them[…]

how to get started on twitter

Your Firm’s Twitter Game: The Early Stages

Having an online presence is quickly becoming a must for all law firms. Without it, you’re relying on traditional forms of advertising that you either can’t fully control, like word-of-mouth advertising, or that only target the audience you want by coincidence, like a TV commercial or roadside billboard. In addition to legal blogging, social media Read more about Your Firm’s Twitter Game: The Early Stages[…]