Search engine optimization (SEO) is not rocket science. In the past, we’ve described it as being similar to Mexican food: While there are lots of… Read More »Attorney Marketing 101: Homepage SEO
We’ve looked at the role of images in search engine optimization (SEO) and online legal content marketing a lot over the past few years, covering… Read More »5 Best Practices for Using Images in Legal Marketing for 2023
When you’re writing a legal blog post, targeted page, landing page, or any other type of online legal content marketing, the words that you’re writing… Read More »The 90/10 Rule for Content and Why We Use It
Long, long ago, almost 4 years ago, now, we wrote about 5 places to find content for your legal blog. They were: Cases at the… Read More »What Does It Mean to Pirate Content from Other Sites?
Having a Business Profile on Google and managing it through your law firm’s Google My Business (GMB) account is a core component of many search… Read More »What Can Cause a Drop in Traffic from Google My Business?
Last month, we indented search listings, one of Google’s newer features for its search engine results pages (SERPs). That SERP feature listed additional pages that… Read More »Sitelinks, and Whether They are Worth the Worry
An ingrained call-to-action (CTA) is an alternative to the common practice of dedicating an entire paragraph to urging readers to call or contact your law… Read More »What is an Ingrained Call-to-Action?
There are a lot of ways you can approach a legal blog article. You could write about a recent court decision, or break down a… Read More »The Q&A Format for Legal Blog Articles
One of the most frustrating parts of search engine optimization (SEO) and marketing your law firm online is how websites at the top of the… Read More »How to Leapfrog Your Competition By Scoring a Featured Snippet
One great source for a legal blog post is a recently decided court case in your law firm’s practice area. Not only does covering the… Read More »Blog Sample – Business Litigation and Recent Court Cases
There has long been a push for law firms to train their online marketing efforts on their local area. By focusing on local SEO, law… Read More »Hyper Local SEO is Another Red Herring for Law Firm Marketing
One of the experts at Google, John Mueller, regularly hosts an “office hour” session on YouTube, where he fields questions from search engine optimization (SEO)… Read More »Does Google Think It’s Beaten the Backlink Blitz?
We’ve covered bounce rate before. That post, however, focused on the fact that a “good” bounce rate depends on the context surrounding your website. Here,… Read More »Using High Bounce Rates to Detect Bigger Website Issues
The internet is constantly in flux. Website owners can delete their site, migrate to a new domain, delete old articles, or move them into archive… Read More »3 Reasons to Fix Broken Outbound Links in Your Legal Blog