Responding to online marketers looking for backlinks

Backlink Fishing Expeditions and How to Respond to Them

Successful law firm websites and legal blogs create a strong flow of web traffic, better rankings, and a reputation for excellence that ends with clients signing the dotted line. However, having a strong web presence is not all rainbows and roses. As search engines recognize your website’s importance and relevance for certain search queries, so Read more about Backlink Fishing Expeditions and How to Respond to Them[…]

Tips for creating tables in legal blog posts

Tips for Using Tables in a Legal Blog Post

There will come a time where you want to add a table to your law firm’s website. Whether you’re a criminal defense attorney and you want to list the penalties of a conviction for murder and manslaughter so they can be compared, or you are a personal injury lawyer who wants to break down the Read more about Tips for Using Tables in a Legal Blog Post[…]

Detecting and defending against negative SEO and the backlink blitz

How to Disavow Links and Fight the Backlink Blitz

As search engines have developed, it has become far more difficult to trick them into thinking that your law firm’s website is more relevant and important for certain searches than it actually is. Tricking search engines into promoting a website in the rankings is black hat search engine optimization (SEO). Now that it’s become more Read more about How to Disavow Links and Fight the Backlink Blitz[…]

Anchor text for external links can be used like lemons

Best Practices for Anchor Text in External Links, and Some Negative SEO

You know that creating external links from your legal blog post is a big part of the process. You also know that the anchor text you use for your links can have a significant impact on your site’s search engine optimization (SEO) score and its rankings in targeted searches, because search engines use the text Read more about Best Practices for Anchor Text in External Links, and Some Negative SEO[…]

Another domino has fallen in the SEO CTR controversy

A New Wrinkle in the CTR Controversy: Google Has a Patent

Some of our recent blog posts have discussed the resurrection of a controversy over whether Google uses click-through-rate (CTR) to rank all future queries, or just adaptive searches. The controversy is not a new one, but Google’s response to the new concerns only promoted skepticism. Now, online marketing researchers have discovered that Google has a Read more about A New Wrinkle in the CTR Controversy: Google Has a Patent[…]

Google Statement Click Through Rate SEO

Google’s Statement on CTR Controversy Only Promotes Skepticism

Last week, we wrote about the ongoing controversy over whether click-through-rate (CTR) impacts rankings, and how we thought adaptive search concepts dissolved the dispute. Since that post aired, though, Google has made a statement that raises eyebrows, seeds more doubt, and says so much because it says so very, very little. The Controversy: Does CTR Read more about Google’s Statement on CTR Controversy Only Promotes Skepticism[…]

Our baseball searches highlight adaptive search and CTR's impact on ranking

Click-Through-Rate, Rankings, and Adaptive Search

A poorly-worded document has resurfaced and rekindled a long-standing controversy in the world of search engine optimization (SEO) concerning whether a site’s click-through-rate (CTR) in the results page alters its future ranking. Background: CTRs and SERPs and Rankings Recall that the search engine results page (SERP) is simply the screen that you get when you Read more about Click-Through-Rate, Rankings, and Adaptive Search[…]

Optimal keyword density in SEO is a red herring

Is Optimal Keyword Density a Red Herring?

Keyword density. It’s such a widely-known dilemma in the world of search engine optimization (SEO) that Yoast handles it in its keyword checklist that is so popular on WordPress. However, as search engines turn away from traditional rankings signals and towards signs of user intent and satisfaction, that dilemma has evolved. Things have changed so Read more about Is Optimal Keyword Density a Red Herring?[…]

4 common HTTP error codes attorneys should know

Attorney Marketing 101: 4 Error Codes You Need to Know

There’s a lot of lingo in search engine optimization (SEO) and online marketing that makes the field alienating for attorneys and lawyers. At times, it’s like reading code. When it’s literally computer code it’s less frustrating because you know there’s only so much you can do to put that into plain English. But when the Read more about Attorney Marketing 101: 4 Error Codes You Need to Know[…]

Evergreen legal blog posts are dying

Evergreen Legal Blog Posts are Dying

Our last two blog posts have been a bit of a blog series: First, we wrote a blog sample for corporate and employment lawyers. Then, we compared that post to our first blog sample from more than three years ago to highlight two important ways that our legal blogs have changed. In the second post, Read more about Evergreen Legal Blog Posts are Dying[…]

2 Changes in 3 Years of Legal Blogging at Myers Freelance

2 Ways Our Legal Blogs Have Changed in the Last 3 Years

In our last week’s post, we wrote a blog sample for corporate and employment lawyers to highlight how a professionally written legal blog article can look like. This was far from the first blog sample we’ve written: The first one was nearly three years ago, now, and covered the DUI-defense topic of SR-22 insurance. As Read more about 2 Ways Our Legal Blogs Have Changed in the Last 3 Years[…]