Legal Issues With Using GIFs in Legal Blog Posts and Social Media

Law firms with even a basic social media presence know that using animated GIFs is a great way to attract attention. The moving picture draws the eyes of other users on sites like Twitter and Facebook, and offers a chance to show off your firm’s personality by making pop culture references and making light of Read more about Legal Issues With Using GIFs in Legal Blog Posts and Social Media[…]

How to cite statutes and cases in legal blog posts

Citations in Legal Blog Posts: It’s All About Your Audience

Writing a legal blog post is best done with two faces. One has to look towards your human audience, while the other faces the search engines that will rank your page. Most of the time, this won’t be difficult to do, as search engines are designed to want the same things that human readers want. Read more about Citations in Legal Blog Posts: It’s All About Your Audience[…]

Click through rate by rank in results page

Nuance in Click-Through-Rate Statistics

Long ago, we talked about why it matters where you rank in the search results. Simply put, when someone throws a query into a search engine and hits enter, they are far more likely to click on the pages that appear near the top than they are to click on the ones at the bottom. Read more about Nuance in Click-Through-Rate Statistics[…]

Technical SEO changes as Google advises against links from homepage

Google Advises Against Linking to All Pages from Home

Optimizing your law firm’s website for search engines is increasingly about hosting the kinds of content and information on it that potential clients are looking for. However, not all of SEO is about your content: You can appease or insult the Google gods with the technical performance of your website, as well. We’ve covered technical Read more about Google Advises Against Linking to All Pages from Home[…]