ABA's changes to Rule 7 attorney advertising rules will impact legal blogging

New Model Rule 7 and Its Impact on Legal Blogging

In our last blog post, we mentioned how the American Bar Association (ABA) revised its rules on attorney advertising. The revision of the ABA’s Model Rules of Professional Responsibility was more of a complete rewrite, though, as the changes gutted most of the sections in Rule 7. Here’s what changed, and why it matters for Read more about New Model Rule 7 and Its Impact on Legal Blogging[…]

Negative SEO pops the balloon of online prominence

A Local Politician’s Failed Attempt at Negative SEO

Much of the world of search engine optimization (SEO) is about making your website move up in the rankings. However, your ranking does not just depend on your own site; it also depends on the other sites you’re competing against. Yes, just like in law school, search engines grade on a curve. This raises the Read more about A Local Politician’s Failed Attempt at Negative SEO[…]

Defending a website from content scrapers is like defending a castle

Defending Your Site Against Content Scrapers

In our last blog post, we talked about the dangers of content scrapers. In short, some websites on the internet make money by copying content from your legal blog and pasting it on their website – their efforts are often automated, using content scraping bots. This can hurt your search engine optimization (SEO) efforts or Read more about Defending Your Site Against Content Scrapers[…]

Content scrapers can take legal blog articles and hurt SEO

Content Scrapers, and Why You Should Worry About Them

In online marketing, high-quality content is a big deal. Hosting it on your site is a surefire way to move up in the rankings. It’s also why other sites will copy and paste your content into their domain. Some sites even have automated content scrapers for just this purpose. Content scraping is illegal – your Read more about Content Scrapers, and Why You Should Worry About Them[…]

Social Media Strategy Backlinks

Backlinks and Social Media: Strategies

Our last two blog posts have delved into the conundrum of something that we glossed over last year: The value of backlinks on social media for search engine optimization (SEO). Here’s a summary and recap of where we’ve been, so far. Where We’ve Been: Social Media, Backlinks, and Freshness Our first post in this three-part Read more about Backlinks and Social Media: Strategies[…]

Social Media Backlinks Freshness

Backlinks and Social Media: It’s All About Freshness

In our last blog post, we went over the basics of backlinks on social media. In essence, having a vibrant social media campaign is a big deal for getting backlinks to your law firm’s website. However, those backlinks that you accumulate on social media sites like Facebook or Twitter don’t actually count for your site’s search Read more about Backlinks and Social Media: It’s All About Freshness[…]

Social Media Backlinks Nofollow Tags

Backlinks and Social Media: The Basics

Well over a year ago, we went over the value of having at least some social media presence to build backlinks to your site. However, as search engines shift from using traditional signals to user intent indicia to rank pages, more needs to be said on the power of social media to impact your efforts Read more about Backlinks and Social Media: The Basics[…]

F Hashtag Minor

Twitter’s Hashtags, and How Lawyers Should be Using Them

Social media is an excellent way to help out your online marketing cause. Not only is it a great way to engage your audience and spread word of your law firm and your legal blog, but you can also use social media to build a healthy backlink portfolio that helps you on the search engine Read more about Twitter’s Hashtags, and How Lawyers Should be Using Them[…]

how to get started on twitter

Your Firm’s Twitter Game: The Early Stages

Having an online presence is quickly becoming a must for all law firms. Without it, you’re relying on traditional forms of advertising that you either can’t fully control, like word-of-mouth advertising, or that only target the audience you want by coincidence, like a TV commercial or roadside billboard. In addition to legal blogging, social media Read more about Your Firm’s Twitter Game: The Early Stages[…]

reading other legal blogs

Should You Read Other Legal Blogs?

If you’re marketing your law firm online and you’re in an even remotely competitive area, you can rest assured that someone else out there is already maintaining a legal blog. Because lawyers can be a very close-knit group, there’s a significant chance that you even know the attorney behind the blog. So how do you Read more about Should You Read Other Legal Blogs?[…]