How to measure your law firm website's reputability

How to Gauge Your Law Firm Website’s Reputability

In our last blog post, we discussed the best way to use anchor text for external links. Like many legal issues, the answer began with “well, it depends.” The linchpin in this case, though, revolves around whether your law firm’s website is considered “reputable” by search engines. Here are some clues you can use to Read more about How to Gauge Your Law Firm Website’s Reputability[…]

Anchor text for external links can be used like lemons

Best Practices for Anchor Text in External Links, and Some Negative SEO

You know that creating external links from your legal blog post is a big part of the process. You also know that the anchor text you use for your links can have a significant impact on your site’s search engine optimization (SEO) score and its rankings in targeted searches, because search engines use the text Read more about Best Practices for Anchor Text in External Links, and Some Negative SEO[…]

Scouting for trademarks in legal blog images

A Hidden Danger in Legal Blogging: Trademarks in Images

For being professional legal bloggers, we sure seem to talk an awful lot about images. It should come as no surprise, though, considering how important they are to a blog post: They break up what would otherwise be a wall of text, engage the reader, and serve as another opportunity to score some SEO points. Read more about A Hidden Danger in Legal Blogging: Trademarks in Images[…]

Pros and cons of using images in legal blog posts

Do You Need Images in Your Legal Blog?

We may be legal writers at Myers Freelance, but an important part of your legal blog is its images. The decision to use images or not is going to be one of the first decisions you make, and you will follow through on that decision or change course on every legal blog post you add Read more about Do You Need Images in Your Legal Blog?[…]

How to cite statutes and cases in legal blog posts

Citations in Legal Blog Posts: It’s All About Your Audience

Writing a legal blog post is best done with two faces. One has to look towards your human audience, while the other faces the search engines that will rank your page. Most of the time, this won’t be difficult to do, as search engines are designed to want the same things that human readers want. Read more about Citations in Legal Blog Posts: It’s All About Your Audience[…]

Law firms and lawyers make Twitter gaffes

Twitter Gaffes, and What We Can Learn from Them

Twitter is supposed to be the place for lawyers and law firms to interact with potential clients and convince them to call if they have a legal problem. However, many lawyers underestimate the dedication it takes to have a strong social media presence, instead seeming to adopt the “if you build it, they will come” Read more about Twitter Gaffes, and What We Can Learn from Them[…]

Trump Idiot Googlebomb

Lessons from the Trump Googlebomb

While we tend to avoid politics in our blog, we can’t not talk about Donald Trump getting Googlebombed late last week, as it shows some important differences in how the competing search engines work and how they can be manipulated. It also highlights (obviously) the importance of taking control of your online reputation before someone Read more about Lessons from the Trump Googlebomb[…]

Online reviews might impact local SEO ranking for law firms

Study Shows that Online Reviews Might Impact Local Rankings

Recent research has revealed that your law firm’s online reviews might have impact on your place in local search rankings. Local SEO: A Refresher Recall that search engines use data from each individual searcher to create a results page that are unique, adapting to satisfy a user’s intent as accurately as possible. In concrete English, Read more about Study Shows that Online Reviews Might Impact Local Rankings[…]

Law firm penalized for soliciting online reviews

Law Firm Gets Penalized for Soliciting Online Reviews

Search engines are increasingly moving towards a business model that lets their customers – internet users – make recommendations. After all, search engines are in the industry of providing relevant and important results for whatever search query their customers make, so letting people rate their experience with a place or a business could be helpful Read more about Law Firm Gets Penalized for Soliciting Online Reviews[…]

Blog sample criminal defense cell phone carpenter v us

Blog Sample – Criminal Defense Attorney: Case Analysis

There are several reasons why you should maintain a legal blog on your law firm’s website. One of them is to solidify your reputation as an expert in your field of law. While this is especially important if you’re blogging for referral clients by catering your blog’s content to other lawyers, lay readers also appreciate Read more about Blog Sample – Criminal Defense Attorney: Case Analysis[…]

F Hashtag Minor

Twitter’s Hashtags, and How Lawyers Should be Using Them

Social media is an excellent way to help out your online marketing cause. Not only is it a great way to engage your audience and spread word of your law firm and your legal blog, but you can also use social media to build a healthy backlink portfolio that helps you on the search engine Read more about Twitter’s Hashtags, and How Lawyers Should be Using Them[…]