Search Engine Marketing Study Law Blogs in Top Ranking Firm Pages

How Often Do Top-Ranking Law Firm Sites Host Legal Blogs?

At Myers Freelance, we ask a lot of questions about search engine marketing (SEM), in large part because, well, we’re skeptics. We like facts. We put statistical accuracy in high regard. We think that a potentially misleading figure is worse than no figure at all, because it can pull you down the wrong path, rather Read more about How Often Do Top-Ranking Law Firm Sites Host Legal Blogs?[…]

Defending a website from content scrapers is like defending a castle

Defending Your Site Against Content Scrapers

In our last blog post, we talked about the dangers of content scrapers. In short, some websites on the internet make money by copying content from your legal blog and pasting it on their website – their efforts are often automated, using content scraping bots. This can hurt your search engine optimization (SEO) efforts or Read more about Defending Your Site Against Content Scrapers[…]

Content scrapers can take legal blog articles and hurt SEO

Content Scrapers, and Why You Should Worry About Them

In online marketing, high-quality content is a big deal. Hosting it on your site is a surefire way to move up in the rankings. It’s also why other sites will copy and paste your content into their domain. Some sites even have automated content scrapers for just this purpose. Content scraping is illegal – your Read more about Content Scrapers, and Why You Should Worry About Them[…]

Meta Descriptions are Like Book Covers

The Double-Edged Sword of Google’s Lengthened Meta Descriptions

If you want more clients for your law firm, then search engine optimization (SEO) is a means to that end. However, not all aspects of online marketing fall into the category of SEO, per se. There are other techniques that you can use online to attract potential clients to your firm’s website that don’t involve Read more about The Double-Edged Sword of Google’s Lengthened Meta Descriptions[…]

Net neutrality rollback is like unleashing an attack dog

Net Neutrality is Dead: Now What?

As expected, the Federal Communications Commission (FCC) voted along party lines to strip the internet of its designation as a public utility, repealing the rules of “net neutrality.” There are plenty of other places that you can read all about it, from how: Only 16% of Americans wanted a change to the net neutrality rules; Read more about Net Neutrality is Dead: Now What?[…]

Net neutrality will impact law firm marketing online

How the Lack of Net Neutrality Could Impact Your Law Firm’s Website

Unless you’ve been living under a rock in the past couple of months, you’re aware that the rules of net neutrality are set to be reconsidered on December 14. There are calls for the vote to be delayed due to potential fraud in the comments that were solicited by the Federal Communications Commission (FCC), but Read more about How the Lack of Net Neutrality Could Impact Your Law Firm’s Website[…]

Yoast SEO and Keywords

How Yoast Actually Handles Keywords

If you’ve decided to market your law firm online, the first thing you’ll do in the execution stage is to create a website. Unless you’re investing heavily in the venture and contracting with a full-service website provider, you’ll probably put together a WordPress site (even if you do pay someone else to build your site, Read more about How Yoast Actually Handles Keywords[…]

Mistakes in the call to action can run afoul of ethical rules

Tiny Mistakes in a Call to Action Can Seriously Hurt Your Firm

The call to action, or CTA, is the paragraph in your legal blog post that urges readers to reach out to your law firm: “If you or a loved one have been hurt in a motorcycle accident in central Illinois, show that you’re not joking around by hiring the personal injury attorneys at Foster, Wallace, Read more about Tiny Mistakes in a Call to Action Can Seriously Hurt Your Firm[…]

Bold keywords likely do not help SEO for legal blogs

Should You Italicize or Bold the Keywords in Your Legal Blog?

As professional legal bloggers, we read a lot of legal blogs and see lots of techniques being used. One that we see constantly is the bolding of keywords. Some of the most egregious examples look like this: “As personal injury lawyers, the attorneys at [law firm’s name] seek to help our clients get the compensation Read more about Should You Italicize or Bold the Keywords in Your Legal Blog?[…]

Planning and writing a series of legal blog posts

How to Plan and Execute a Series of Related Legal Blog Posts

Recently on the Myers Freelance blog, we’ve been dealing with the ins and out of writing a series of legal blog articles on a related topic. Refresher: The Legal Blog Series This all started in our recent blog sample for criminal defense attorneys. There, we wrote 476 words on the upcoming Supreme Court case Carpenter Read more about How to Plan and Execute a Series of Related Legal Blog Posts[…]