Blog sample criminal defense cell phone carpenter v us

Blog Sample – Criminal Defense Attorney: Case Analysis

There are several reasons why you should maintain a legal blog on your law firm’s website. One of them is to solidify your reputation as an expert in your field of law. While this is especially important if you’re blogging for referral clients by catering your blog’s content to other lawyers, lay readers also appreciate Read more about Blog Sample – Criminal Defense Attorney: Case Analysis[…]

Legal blogs SEO conversion

The Nuanced Space Between SEO and Conversion

Hosting a legal blog on your law firm’s webpage is one of the best ways to do online legal marketing. Not only does a legal blog help your site on the search engine optimization (SEO), front to get it in front of potential clients, it also helps convert those potential clients into paying ones. This Read more about The Nuanced Space Between SEO and Conversion[…]

Using a roadmap to open a legal blog post

How to Start Legal Blog Posts: Roadmaps and Introductions

In theory, when you write a legal blog post for your law firm’s website, your decision to cater to either direct or referral audiences should impact your writing style. This means writing in a way that either focuses on explaining complex legal topics for laypeople, or that focuses on providing in-depth legal analysis to impress Read more about How to Start Legal Blog Posts: Roadmaps and Introductions[…]

Lawyers versus attorneys in search engine marketing

Vanity Keywords: Lawyer v. Attorney

In a few of our recent blog posts, we’ve delved into some of the complications surrounding long tail keywords, particularly their limitations in your legal marketing strategies. In essence, because there are so many possible long tail keywords out there, spending time targeting and then improving your ranking for specific keywords can be a waste Read more about Vanity Keywords: Lawyer v. Attorney[…]

Search Engine Market Share September 2017 Pie Chart

Search Engine Market Share: September 2017

There are a small handful of different search engines that index the internet for you to find the sites that are relevant and important to what you’re looking for. As you plan and execute your law firm’s online marketing strategy, it’s important to keep an eye on how the market share in the search engine Read more about Search Engine Market Share: September 2017[…]

Limits on vanity keywords can be depressing

Ranking Fluctuations Impact Vanity Keywords, Too

Long tail keywords are the very specific words and phrases that you want to target in your law firm’s online search engine marketing – “motorcycle accident attorney broken tibia charlotte north carolina” is a long tail keyword, while just “personal injury lawyer” is just a regular keyword. In a couple of recent blog posts, we Read more about Ranking Fluctuations Impact Vanity Keywords, Too[…]

Keyword research is limited by small changes in queries

Examples of How Long Tail Keywords are Limited

In a recent blog post, we discussed the limitations of setting a plan for long tail keywords. The gist of that article was that long tail keywords were too numerous to effectively target in your law firm’s online marketing campaign, so there wasn’t much sense in spending too much time doing it. The better approach Read more about Examples of How Long Tail Keywords are Limited[…]

legal blogging similar to business card

Legal Blogging and Conversion Rates

Your law firm’s website is like a business card in that there are two goals to it: Potential clients see it, and They contact your firm. In the context of online marketing, search engine optimization (SEO) is one of the ways to achieve goal #1. However, your site can score all of the SEO points Read more about Legal Blogging and Conversion Rates[…]

Google Security HTTPS

Google Prepares to Take Action Against Insecure Websites

At Myers Freelance, we focus our attention on writing legal blogs. However, because one of the biggest reasons for maintaining a legal blog is to market your law firm online through search engine optimization (SEO), we keep our ears to the ground to listen for developments in the world of SEO, too. If we didn’t, Read more about Google Prepares to Take Action Against Insecure Websites[…]

diluting ink in water shows how internal links weaken

Calls to Action, Penalties, and Link Dilution

In our last blog post, we reached way back into our archives to answer a question about a blog post we wrote last year. This ancient post had detailed the downfall of the call to action (CTA), the paragraph that often comes at the end of a legal blog post that urges readers to contact Read more about Calls to Action, Penalties, and Link Dilution[…]