We have described the ABA’s Formal Opinion 480 as terrible, no good, and very bad. Other valid criticisms, some of which we have read elsewhere… Read More »The ABA Formal Opinion 480 is Also Absurd
In 2018, the American Bar Association (ABA) finally updated its Model Rules for Professional Responsibility regarding attorney advertising. There was no immediate impact: Until states… Read More »New Model Rule 7 Slowly Gains a Following
Whether you love them or hate them, lawyer referral services are showing a newfound interest in online marketing. Earlier this year, they broke Google’s algorithm… Read More »Competitive Keyword Advertising Reaches the Legal Field
In our last couple of blog posts, we dealt with the new attorney advertising rules from the American Bar Association (ABA), and then delved into… Read More »Claims of Specialty in the ABA’s New Model Rule 7
In our last blog post, we mentioned how the American Bar Association (ABA) revised its rules on attorney advertising. The revision of the ABA’s Model… Read More »New Model Rule 7 and Its Impact on Legal Blogging
Attorney advertising is regulated by your state’s bar association and its Rules of Professional Conduct. Most of the states in the U.S. base their rules… Read More »ABA Revises Model Rules on Attorney Advertising
The American Bar Association (ABA), notorious for being behind the times, made a proud public proclamation of moving into the 21st century earlier this month.… Read More »The ABA’s Terrible, No Good, Very Bad, Formal Opinion 480
Search engines are increasingly moving towards a business model that lets their customers – internet users – make recommendations. After all, search engines are in… Read More »Law Firm Gets Penalized for Soliciting Online Reviews
This is the second installment in a legal blog series about a lawsuit against Google over competitive keyword marketing. The first installment provided the background… Read More »Competitive Keyword Advertisements v. Trademarks
This is the first installment of a legal blog series dealing with an ongoing lawsuit focused on competitive keyword marketing. The second and final installment,… Read More »Competitive Keyword Ads Go to Court: Edible Arrangements v. Google
The call to action, or CTA, is the paragraph in your legal blog post that urges readers to reach out to your law firm: “If… Read More »Tiny Mistakes in a Call to Action Can Seriously Hurt Your Firm
This is the fourth installment in a series of posts by Myers Freelance about the movement against ghostwritten legal blogs. Earlier posts in this series… Read More »The War Against Legal Blogging: Popular Opinion
This is the third installment in a series of blog posts by Myers Freelance about the movement against legal blogging, particularly the practice of ghostwriting.… Read More »The War Against Legal Blogging: Rule 8.4(c)
This is the second installment in our investigation into legal blogging, and the claims that ghostwriting them is somehow uncouth. You can see our overview of… Read More »The War Against Legal Blogging: Author Bylines and Rule 7.1