The ABA's new attorney advertising rules impact claims of specialty

Claims of Specialty in the ABA’s New Model Rule 7

In our last couple of blog posts, we dealt with the new attorney advertising rules from the American Bar Association (ABA), and then delved into the changes in the new Model Rule 7 and how they will impact legal blogging. We punted, however, on discussing what is possibly the most important change to Model Rule Read more about Claims of Specialty in the ABA’s New Model Rule 7[…]

ABA's changes to Rule 7 attorney advertising rules will impact legal blogging

New Model Rule 7 and Its Impact on Legal Blogging

In our last blog post, we mentioned how the American Bar Association (ABA) revised its rules on attorney advertising. The revision of the ABA’s Model Rules of Professional Responsibility was more of a complete rewrite, though, as the changes gutted most of the sections in Rule 7. Here’s what changed, and why it matters for Read more about New Model Rule 7 and Its Impact on Legal Blogging[…]

American Bar Association alters rules of attorney advertising

ABA Revises Model Rules on Attorney Advertising

Attorney advertising is regulated by your state’s bar association and its Rules of Professional Conduct. Most of the states in the U.S. base their rules on the American Bar Association’s (ABA) Model Rules. So when the ABA amends nearly all of its rules on how lawyers can market themselves, the trickle down implications can be Read more about ABA Revises Model Rules on Attorney Advertising[…]

ABA formal opinion 480 creates confusion in online legal blogging

The ABA’s Terrible, No Good, Very Bad, Formal Opinion 480

The American Bar Association (ABA), notorious for being behind the times, made a proud public proclamation of moving into the 21st century earlier this month. Finally weighing in on what it called the “newest format” of legal commentary, the legal blog, the ABA told attorneys not to reveal confidential information when writing one. The warning Read more about The ABA’s Terrible, No Good, Very Bad, Formal Opinion 480[…]

Law firm penalized for soliciting online reviews

Law Firm Gets Penalized for Soliciting Online Reviews

Search engines are increasingly moving towards a business model that lets their customers – internet users – make recommendations. After all, search engines are in the industry of providing relevant and important results for whatever search query their customers make, so letting people rate their experience with a place or a business could be helpful Read more about Law Firm Gets Penalized for Soliciting Online Reviews[…]

Trademarks and competitive keyword ads square off in new Google lawsuit

Competitive Keyword Advertisements v. Trademarks

This is the second installment in a legal blog series about a lawsuit against Google over competitive keyword marketing. The first installment provided the background information, covering keywords, competitive keyword advertising, and the facts of the case. Here, we discuss the implications of the lawsuit between Edible Arrangements and Google, the likely outcome, and how Read more about Competitive Keyword Advertisements v. Trademarks[…]

Edible Arrangements sues Google over the SEO technique of competitive keyword advertising

Competitive Keyword Ads Go to Court: Edible Arrangements v. Google

This is the first installment of a legal blog series dealing with an ongoing lawsuit focused on competitive keyword marketing. The second and final installment, which predicts the outcome of the lawsuit and the possible implications, can be found here. Well over a year ago, we described a state split in the online legal marketing Read more about Competitive Keyword Ads Go to Court: Edible Arrangements v. Google[…]

Mistakes in the call to action can run afoul of ethical rules

Tiny Mistakes in a Call to Action Can Seriously Hurt Your Firm

The call to action, or CTA, is the paragraph in your legal blog post that urges readers to reach out to your law firm: “If you or a loved one have been hurt in a motorcycle accident in central Illinois, show that you’re not joking around by hiring the personal injury attorneys at Foster, Wallace, Read more about Tiny Mistakes in a Call to Action Can Seriously Hurt Your Firm[…]

The War Against Legal Blogging: Popular Opinion

This is the fourth installment in a series of posts by Myers Freelance about the movement against ghostwritten legal blogs. Earlier posts in this series include: An overview of the movement against ghostwritten legal blogs, Model Rule 7.1 and author bylines, and Model Rule 8.4(c) and authorship. In this post, however, we’re going to move Read more about The War Against Legal Blogging: Popular Opinion[…]

The War Against Legal Blogging: Rule 8.4(c)

This is the third installment in a series of blog posts by Myers Freelance about the movement against legal blogging, particularly the practice of ghostwriting. Here’s the overview of the problem, and here’s our discussion on why ghostwritten legal blogs don’t violate Model Rule 7.1. You didn’t need us to say that lawyers love to Read more about The War Against Legal Blogging: Rule 8.4(c)[…]

The War Against Legal Blogging: Author Bylines and Rule 7.1

This is the second installment in our investigation into legal blogging, and the claims that ghostwriting them is somehow uncouth. You can see our overview of the issue here. Legal blogging is a surprisingly contentious topic, especially when it comes to ghostwritten legal blogs. Keeping up a legal blog is not an easy thing for busy Read more about The War Against Legal Blogging: Author Bylines and Rule 7.1[…]