When you’re writing a legal blog post, targeted page, landing page, or any other type of online legal content marketing, the words that you’re writing… Read More »The 90/10 Rule for Content and Why We Use It
Online legal content marketing is a reliable, proven way to attract potential clients to your law firm and convert them into paying clients. However, the… Read More »When Should Retiring Attorneys Wind Down Their Legal Marketing?
One of the most frustrating parts of search engine optimization (SEO) and marketing your law firm online is how websites at the top of the… Read More »How to Leapfrog Your Competition By Scoring a Featured Snippet
We get it: Potential clients look for law firms to hire online, and they tend to start their hunt with a search engine like Google.… Read More »How Much of Your Web Traffic Comes from Organic Results?
Maintaining and constantly updating a legal blog with new posts isn’t easy. Keeping a regular publication schedule just makes it that much more difficult. The… Read More »3 Reasons to Stick to a Schedule for Your Legal Blog Posts
We reiterate, perhaps entirely too often, that search engines change on a near constant basis. Whether the alteration affects how the search engine’s algorithms find… Read More »How Google’s SERP Has Changed in 4 Years
In our last blog post, we delved into Google’s decision to apply its Freshness Update to featured snippets. But what, exactly, are featured snippets and… Read More »While Overhyped, Featured Snippets are Still an SEO Goal
People facing legal problems and in need of an attorney frequently turn to the internet to find the lawyer they need. According to one survey… Read More »The Role of Search Engines in Online Marketing
Long ago, we talked about why it matters where you rank in the search results. Simply put, when someone throws a query into a search… Read More »Nuance in Click-Through-Rate Statistics
When you set out to market your law firm to potential clients who use search engines, there are a nearly infinite number of keywords and… Read More »Attorney Marketing 101: Branded Searches
Conducting studies in search engine marketing (SEM) is difficult, and we at Myers Freelance know it. Search engines change rapidly and without notice, and have… Read More »Full Disclosure: Weak Points In Our Study
At Myers Freelance, we ask a lot of questions about search engine marketing (SEM), in large part because, well, we’re skeptics. We like facts. We… Read More »How Often Do Top-Ranking Law Firm Sites Host Legal Blogs?
Before we delve into online customer reviews, their placement on Google’s search engine results page (SERP), how they impact your click-through-rate and, therefore, your web… Read More »Google Keeps Tinkering With Customer Review Program
One of the most important pieces of information surrounding your website that can be tracked using analytics is your conversion rate. Generally, your website’s conversion… Read More »Conversion Rates and PPC Ads