Long ago, we talked about why it matters where you rank in the search results. Simply put, when someone throws a query into a search engine and hits enter, they are far more likely to click on the pages that appear near the top than they are to click on the ones at the bottom. Read more about Nuance in Click-Through-Rate Statistics[…]
When you set out to market your law firm to potential clients who use search engines, there are a nearly infinite number of keywords and phrases that you can target. The ones that you aim for should be at the center of the content that you write in your legal blog. Among these targeted keywords Read more about Attorney Marketing 101: Branded Searches[…]
Conducting studies in search engine marketing (SEM) is difficult, and we at Myers Freelance know it. Search engines change rapidly and without notice, and have a significant incentive to keep the details of those changes a secret. What works one day is not guaranteed to work, the next, and the complexities of the industry make Read more about Full Disclosure: Weak Points In Our Study[…]
At Myers Freelance, we ask a lot of questions about search engine marketing (SEM), in large part because, well, we’re skeptics. We like facts. We put statistical accuracy in high regard. We think that a potentially misleading figure is worse than no figure at all, because it can pull you down the wrong path, rather Read more about How Often Do Top-Ranking Law Firm Sites Host Legal Blogs?[…]
Before we delve into online customer reviews, their placement on Google’s search engine results page (SERP), how they impact your click-through-rate and, therefore, your web traffic and search engine optimization (SEO), it’s important to keep these three things in mind: As a search engine, Google is a for-profit company that makes money off its advertising Read more about Google Keeps Tinkering With Customer Review Program[…]
One of the most important pieces of information surrounding your website that can be tracked using analytics is your conversion rate. Generally, your website’s conversion rate is the percentage of your site’s visitors that end up “converting” into paying customers. In this way, your site’s conversion rate is basically how successful your law firm’s site Read more about Conversion Rates and PPC Ads[…]
In a recent blog post, we covered the news that Google had deleted sidebar ads. Now that it’s been a few weeks, search engine marketers and online advertisers are starting to see how the drastic move has impacted the online marketing field, including for law firms. Pay-Per-Click Advertising Gets More Expensive By eliminating the sidebar Read more about Google Killed the Sidebar: What’s Happened Since?[…]
Have you Googled anything recently? Notice a difference? Go Google “los angeles personal injury attorney,” or just click here and we’ll do it for you. The huge swath of white space on the right side of the search engine results page (SERP)? It used to be chock-full of pay-per-click (PPC) advertisements. Still don’t believe it? Here is Read more about Google Moves Paid Advertisements Out of Sidebar[…]
Not all web traffic is the same. How people come to your website determine what kind of web traffic you’re getting. Some people come to your site through referral links – links to your site that are found elsewhere on the internet, including social media and news articles. Others enter your website URL directly, and Read more about Attorney Advertising 101: Paid and Organic Traffic[…]
One of the basic tenets of online marketing and search engine marketing (SEM) is the fact that being ranked highly for a search means that more people will click on your site. Studies have shown, time and time again, that search results near the top of the page net more clicks than those further down. Read more about The Great Weakness of Pay Per Click Ad Campaigns[…]
If you’re investigating online marketing to make your law firm more profitable, then you’ve come across lots of technical and marketing jargon. All of the acronyms and lingo adds even more legwork to understanding the elements behind what’s a hugely important decision for your firm. The SERP One of the terms that you’re likely to Read more about Attorney Marketing 101: SERP Basics[…]