BERT helps Google better understand context in language

How BERT Can Impact Online Legal Marketing

The search engine optimization (SEO) world was all in a tizzy this past week as Google announced that it had rolled out a serious update to its core algorithm. That update is technically called Bidirectional Encoder Representations from Transformers, but has shortened to BERT because it kind of has to be and doing so does Read more about How BERT Can Impact Online Legal Marketing[…]

Google relaxes rules on H1 tags

Google Has Loosened H1 Rules, But Legal Blogging Stays the Same

The search engine optimization (SEO) world had an eyebrow-raising moment a few days ago when a Google representative admitted that the search engine’s rules on H1 tags were much more relaxed than they used to be. While relaxing the rules of online content writing is always a good thing to hear, the insinuations that come Read more about Google Has Loosened H1 Rules, But Legal Blogging Stays the Same[…]

Competitive Keyword Advertising Reaches the Legal Field

Whether you love them or hate them, lawyer referral services are showing a newfound interest in online marketing. Earlier this year, they broke Google’s algorithm for its local SEO box, forcing the search engine to tweak its system. Now, they’re engaging in some good old fashioned competitive keyword marketing. Prominent Texas Lawyer Sues Referral Service Read more about Competitive Keyword Advertising Reaches the Legal Field[…]

Featured snippets take web traffic from top ranking site

While Overhyped, Featured Snippets are Still an SEO Goal

In our last blog post, we delved into Google’s decision to apply its Freshness Update to featured snippets. But what, exactly, are featured snippets and how can they help your law firm’s SEO efforts? Featured Snippets are Common Elements at the Top of the Results Page A featured snippet is a sampling of content taken Read more about While Overhyped, Featured Snippets are Still an SEO Goal[…]

Freshness Update Applied to Featured Snippets on Google

Google’s Freshness Update Gets Applied to Featured Snippets

Google is constantly rolling out new tweaks to its algorithms to give search engine users the results they’re really looking for. The most recent target for their attention has been the featured snippet element that you often see at the top of the search engine results page (SERP): By applying some of the rules of Read more about Google’s Freshness Update Gets Applied to Featured Snippets[…]

Google YouTube series teaches SEO

Google’s New YouTube Series Got Off to a Rocky Start

Google recently started a YouTube series where its search experts provided quick answers to simple questions about search engine optimization (SEO). The first episode dealt with a question we’ve tackled before on this blog: Do outbound (or external) links help or hurt your site’s ranking? The YouTube series got off to a rocky start, though. Read more about Google’s New YouTube Series Got Off to a Rocky Start[…]

Google deemphasizes author bylines and credentials as SEO signal

Google: Author Bylines Are Not an SEO Signal

Google recently weighed in on an interesting passage from its recent Search Rater Guidelines, shooting down yet another idea that search engines use a bunch of checklists that webmasters can check off on their way to guaranteed online prominence. This time, the idea was that Google promoted or demoted webpages based on how they displayed Read more about Google: Author Bylines Are Not an SEO Signal[…]

Half of Google Searches Do Not End With a Click

Half of Google Searches Don’t Lead to a Click

A new study has suggested that just about half of all searches on Google do not end with a click through to a website in the results page. While this may startle some lawyers who have been told that it’s critically important to rank well in targeted search engine results pages (SERPs) by, for example, Read more about Half of Google Searches Don’t Lead to a Click[…]

Google Ignores Next Previous Tag

Writing a Blog Series, Now that Google Ignores the Next/Previous Tag

Google recently announced that it no longer looked at a certain line of computer code to determine whether an article was only one installation in a serious of posts. The announcement, however, came years after they had made the decision to ignore the code. The developments can impact your law firm’s SEO, especially if you Read more about Writing a Blog Series, Now that Google Ignores the Next/Previous Tag[…]

Search Engine Marketing Arms Race

Referral Agencies Break Local SEO Box, So Google Tweaks the Algorithm

The online legal marketing world was overrun last week with news that lead generating agencies had taken over the local SEO listings for searches related to car accidents. The news broke just after we had published our blog on Google’s patent that could track a site’s click-through-rate and alter future rankings, though, so we scheduled Read more about Referral Agencies Break Local SEO Box, So Google Tweaks the Algorithm[…]

Another domino has fallen in the SEO CTR controversy

A New Wrinkle in the CTR Controversy: Google Has a Patent

Some of our recent blog posts have discussed the resurrection of a controversy over whether Google uses click-through-rate (CTR) to rank all future queries, or just adaptive searches. The controversy is not a new one, but Google’s response to the new concerns only promoted skepticism. Now, online marketing researchers have discovered that Google has a Read more about A New Wrinkle in the CTR Controversy: Google Has a Patent[…]