How to target specific search engines for legal marketing efforts

How Do You Target a Specific Search Engine for Legal Marketing?

There have been a couple of old blog posts that we’ve published that deal with the differences between search engines. In some of those posts, we’ve drawn out those differences and nuances for the purpose of showing why some law firms could benefit more from marketing on one search engines, rather than another (and, of Read more about How Do You Target a Specific Search Engine for Legal Marketing?[…]

Search Engine Market Share March 2019

Search Engine Market Share: March 2019

Tracking which company controls what percentage of the search engine market share is an important part of what we do at Myers Freelance. Yes, there are obvious answers (Google is number one), but there are also plenty of surprises to be found in the margins that can help a law firm market itself online. A Read more about Search Engine Market Share: March 2019[…]

Google Statement Click Through Rate SEO

Google’s Statement on CTR Controversy Only Promotes Skepticism

Last week, we wrote about the ongoing controversy over whether click-through-rate (CTR) impacts rankings, and how we thought adaptive search concepts dissolved the dispute. Since that post aired, though, Google has made a statement that raises eyebrows, seeds more doubt, and says so much because it says so very, very little. The Controversy: Does CTR Read more about Google’s Statement on CTR Controversy Only Promotes Skepticism[…]

Our baseball searches highlight adaptive search and CTR's impact on ranking

Click-Through-Rate, Rankings, and Adaptive Search

A poorly-worded document has resurfaced and rekindled a long-standing controversy in the world of search engine optimization (SEO) concerning whether a site’s click-through-rate (CTR) in the results page alters its future ranking. Background: CTRs and SERPs and Rankings Recall that the search engine results page (SERP) is simply the screen that you get when you Read more about Click-Through-Rate, Rankings, and Adaptive Search[…]

6 news sources for the SEO and legal blogging world

6 of the Most Important Outlets for SEO Information

While our Myers Freelance is indisputably the best source of information for search engine optimization (SEO) for lawyers (indisputably!), there is only so much we can cover in a single-post-per-week format. A lot of important information swims past while we pull out the most important fish in the river. For lawyers who are interested, passionate, Read more about 6 of the Most Important Outlets for SEO Information[…]

Baseline queries can net more objective data from Google Trends

Overcoming Google Trends’ Limitations With a Baseline Query

Online legal marketing is increasingly becoming a data-driven field. There are lots of numbers to crunch before knowing that a particular marketing venture—like a 3,000-word landing page on field sobriety tests—is going to be a solid investment for your law firm. Most of those numbers, unfortunately, are only accessible through programs run by marketing companies Read more about Overcoming Google Trends’ Limitations With a Baseline Query[…]

Optimal keyword density in SEO is a red herring

Is Optimal Keyword Density a Red Herring?

Keyword density. It’s such a widely-known dilemma in the world of search engine optimization (SEO) that Yoast handles it in its keyword checklist that is so popular on WordPress. However, as search engines turn away from traditional rankings signals and towards signs of user intent and satisfaction, that dilemma has evolved. Things have changed so Read more about Is Optimal Keyword Density a Red Herring?[…]

Search engines use reader metrics in their algorithms

3 Reader Metrics You Need to Understand

Long ago, we mentioned how search engine algorithms were moving away from traditional ranking signals and towards indications of user intent. This was some pretty big picture stuff in the world of search engine optimization (SEO). In that post, we noted that lots of different pieces in the SEO puzzle were being moved just a Read more about 3 Reader Metrics You Need to Understand[…]

Perfecting technical SEO at expense of content is like putting lipstick on a pig

Google: Flawless Technical SEO Cannot Cover Up Bad Content

There are two ways to appease the search engine gods: With content, and with a well-functioning website. These two types of search engine optimization (SEO), though, are not created equally. We’ve been saying it between the lines for years, now: Exceptional content will always trump even the most technically proficient website. Finally, Google has openly Read more about Google: Flawless Technical SEO Cannot Cover Up Bad Content[…]

Quid pro quo backlink schemes can penalize a law firm's website

The Risks of Quid Pro Quo Link Schemes

Search engines are in the business of finding users relevant and important websites for a given search query, and then selling ad space on the search engine results page (SERP). Of course, this means that search engines need to provide solid results for the queries they get, or else their users would decide that a Read more about The Risks of Quid Pro Quo Link Schemes[…]

Changes in search quality rater guidelines for lawyers

3 Takeaways from New Search Quality Rater Guidelines

Over the past couple of months, we’ve checked in on one of the most overlooked aspects of Google’s search engine algorithm: The human search quality raters. These search quality raters are people paid by Google to perform specific searches and then, as their name would imply, rate the results. While this feedback does not impact Read more about 3 Takeaways from New Search Quality Rater Guidelines[…]