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New Study Showcases the Importance of Links

Search engine marketing (SEM) is like playing darts. Except there’s no dart board. You only learn how many points you get when the master of the game tells you. Incidentally, the game master can also change the size, shape, and location of the scoring fields on the board. Luckily, search engine marketers have been throwing Read more about New Study Showcases the Importance of Links[…]

The Limitations of Keywords: Diversifying Your Content

As soon as you start advertising your law firm online, you’ll be hit with the need to target specific keywords to help your site rank well. By choosing a handful of words that regularly appear in search engine queries, and making sure that lots of your content is geared towards those keywords, you’ll maximize your Read more about The Limitations of Keywords: Diversifying Your Content[…]

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Choosing SEO Providers: What to Look Out For

A lot of our recent blog posts have dealt with issues in black hat search engine optimization (SEO). This has not been a mistake. It’s an unfortunate reality that many attorneys and law firms who are looking to start marketing their firm online are often bombarded with options that sound too good to be true. Read more about Choosing SEO Providers: What to Look Out For[…]