Google insinuates it has blocked negative SEO backlink schemes

Does Google Think It’s Beaten the Backlink Blitz?

One of the experts at Google, John Mueller, regularly hosts an “office hour” session on YouTube, where he fields questions from search engine optimization (SEO) professionals and other people who run a website. Some of the things that Mueller says during these relatively informal sessions, though, can seem to tip Google’s hand and reveal important Read more about Does Google Think It’s Beaten the Backlink Blitz?[…]

The Wall Street Journal published a hit piece against Google

The Wall Street Journal’s Hit Piece Against Google

A few days ago, the Wall Street Journal published an article on how search engines, and particularly Google, work. The piece is titled “How Google Interferes With Its Search Algorithms and Changes Your Results,” and is subtitled “The internet giant uses blacklists, algorithm tweaks and an army of contractors to shape what you see.” At Read more about The Wall Street Journal’s Hit Piece Against Google[…]

BERT helps Google better understand context in language

How BERT Can Impact Online Legal Marketing

The search engine optimization (SEO) world was all in a tizzy this past week as Google announced that it had rolled out a serious update to its core algorithm. That update is technically called Bidirectional Encoder Representations from Transformers, but has shortened to BERT because it kind of has to be and doing so does Read more about How BERT Can Impact Online Legal Marketing[…]

Google relaxes rules on H1 tags

Google Has Loosened H1 Rules, But Legal Blogging Stays the Same

The search engine optimization (SEO) world had an eyebrow-raising moment a few days ago when a Google representative admitted that the search engine’s rules on H1 tags were much more relaxed than they used to be. While relaxing the rules of online content writing is always a good thing to hear, the insinuations that come Read more about Google Has Loosened H1 Rules, But Legal Blogging Stays the Same[…]

Freshness Update Applied to Featured Snippets on Google

Google’s Freshness Update Gets Applied to Featured Snippets

Google is constantly rolling out new tweaks to its algorithms to give search engine users the results they’re really looking for. The most recent target for their attention has been the featured snippet element that you often see at the top of the search engine results page (SERP): By applying some of the rules of Read more about Google’s Freshness Update Gets Applied to Featured Snippets[…]

Google deemphasizes author bylines and credentials as SEO signal

Google: Author Bylines Are Not an SEO Signal

Google recently weighed in on an interesting passage from its recent Search Rater Guidelines, shooting down yet another idea that search engines use a bunch of checklists that webmasters can check off on their way to guaranteed online prominence. This time, the idea was that Google promoted or demoted webpages based on how they displayed Read more about Google: Author Bylines Are Not an SEO Signal[…]

Search Engine Marketing Arms Race

Referral Agencies Break Local SEO Box, So Google Tweaks the Algorithm

The online legal marketing world was overrun last week with news that lead generating agencies had taken over the local SEO listings for searches related to car accidents. The news broke just after we had published our blog on Google’s patent that could track a site’s click-through-rate and alter future rankings, though, so we scheduled Read more about Referral Agencies Break Local SEO Box, So Google Tweaks the Algorithm[…]

Another domino has fallen in the SEO CTR controversy

A New Wrinkle in the CTR Controversy: Google Has a Patent

Some of our recent blog posts have discussed the resurrection of a controversy over whether Google uses click-through-rate (CTR) to rank all future queries, or just adaptive searches. The controversy is not a new one, but Google’s response to the new concerns only promoted skepticism. Now, online marketing researchers have discovered that Google has a Read more about A New Wrinkle in the CTR Controversy: Google Has a Patent[…]

Google Statement Click Through Rate SEO

Google’s Statement on CTR Controversy Only Promotes Skepticism

Last week, we wrote about the ongoing controversy over whether click-through-rate (CTR) impacts rankings, and how we thought adaptive search concepts dissolved the dispute. Since that post aired, though, Google has made a statement that raises eyebrows, seeds more doubt, and says so much because it says so very, very little. The Controversy: Does CTR Read more about Google’s Statement on CTR Controversy Only Promotes Skepticism[…]

Our baseball searches highlight adaptive search and CTR's impact on ranking

Click-Through-Rate, Rankings, and Adaptive Search

A poorly-worded document has resurfaced and rekindled a long-standing controversy in the world of search engine optimization (SEO) concerning whether a site’s click-through-rate (CTR) in the results page alters its future ranking. Background: CTRs and SERPs and Rankings Recall that the search engine results page (SERP) is simply the screen that you get when you Read more about Click-Through-Rate, Rankings, and Adaptive Search[…]

6 news sources for the SEO and legal blogging world

6 of the Most Important Outlets for SEO Information

While our Myers Freelance is indisputably the best source of information for search engine optimization (SEO) for lawyers (indisputably!), there is only so much we can cover in a single-post-per-week format. A lot of important information swims past while we pull out the most important fish in the river. For lawyers who are interested, passionate, Read more about 6 of the Most Important Outlets for SEO Information[…]

Escaping the circle of web traffic and rankings in SEO

Escaping the Terrible Cycle of Web Traffic and Rankings

In our last blog post, we summarized three important reader metrics that search engines monitor and use to determine if your law firm’s webpage is relevant and important to a search query. One of the most important of these reader metrics is simply the number of viewers who flock to your post: Search engines see Read more about Escaping the Terrible Cycle of Web Traffic and Rankings[…]