Immigration attorney legal blog sample - EB-JOBS Act of 2015

Blog Sample – Immigration Attorney

Anyone can write a legal blog post, right? Sure. However, attorneys who don’t have a solid understanding of search engine optimization (SEO) will write legal blog articles that leave marketing points on the table by not using up-to-date SEO techniques. They can even hurt their website’s online presence by using obsolete, “black hat” SEO methods, Read more about Blog Sample – Immigration Attorney[…]

mobile search revenue sharing

Revenue Sharing Deal Between Google and Apple Shows Importance of Mobile Searches

Sometimes, it can be difficult to understand the value of something when there isn’t a price tag attached to it. Putting a dollar value on something – whether it be a suit, a building, a business, or a sports star – allows us to objectively compare it to something else, like a system of measurement. Read more about Revenue Sharing Deal Between Google and Apple Shows Importance of Mobile Searches[…]

categories of legal blog posts

4 Categories for Your Legal Blog Posts

Lawyers are like professional categorizers. We like things to fall into neat pigeon holes, each with their own set of characteristics, that have no overlap and leave no situation unaccounted for. Just look at your old law school outlines. Marketing your law firm rarely has solid categories like this. The field of advertising is much Read more about 4 Categories for Your Legal Blog Posts[…]

search engine marketing venn diagram

Attorney Marketing 101: Search Engine Marketing (SEM)

You’re an attorney, not a marketer. Just like you don’t expect your clients to come to the table with a full understanding of due process, or res judicata, or respondeat superior, you shouldn’t be expected to completely comprehend SEM, SERPs, or bounce rates before having a discussion about your firm’s online marketing efforts. It’s precisely Read more about Attorney Marketing 101: Search Engine Marketing (SEM)[…]

Google panda algorithm

Why You Should Let the Pros Handle Your Legal Blog – Chaos of Search Engine Marketing

There are several reasons why you should have a professional write your law firm’s legal blog. Every hour that you spend writing it, yourself, is an hour you spend not practicing the law. Writing a legal blog requires a style completely different from writing a legal brief. Making mistakes with photos can be costly, both Read more about Why You Should Let the Pros Handle Your Legal Blog – Chaos of Search Engine Marketing[…]

Focus on evergreen content

Evergreen Content in Focus

Evergreen content: For some legal bloggers, it’s what to write about when their field has become boring and there’s nothing new and interesting to talk about. For the pros, though, evergreen content is the glue that binds a blog together, generating views and then convincing incoming traffic that this is the site they’ve been looking Read more about Evergreen Content in Focus[…]

Organic search traffic

Attorney Advertising 101: Paid and Organic Traffic

Not all web traffic is the same. How people come to your website determine what kind of web traffic you’re getting. Some people come to your site through referral links – links to your site that are found elsewhere on the internet, including social media and news articles. Others enter your website URL directly, and Read more about Attorney Advertising 101: Paid and Organic Traffic[…]

How Google Makes Money: Google AdSense

Last week, we ran a blog post that dealt with Google’s main revenue generator, Google AdWords. AdWords is the program that allows people and businesses to buy space near the top of the search engine results page, jumping over the websites fighting for organic hits to promote their own. While there are many benefits that Read more about How Google Makes Money: Google AdSense[…]

Bing Logo

Why You Shouldn’t Neglect Bing in Your Firm’s Online Marketing Efforts

Google has defined the world of search engines for years, now. Its domination has been so total for so long that the word has become more of a verb than a proper noun. But that doesn’t mean that Google has to be the only target for your law firm’s online marketing efforts. In fact, there Read more about Why You Shouldn’t Neglect Bing in Your Firm’s Online Marketing Efforts[…]

Blog Sample – Divorce Attorney

Here’s another example of what a professionally-written legal blog from Myers Freelance can look like. While we have samples for criminal defense, DUI defense, immigration, and personal injury attorneys elsewhere, this sample is for family law or divorce attorneys, and deals with an evergreen topic: How child support obligations can be modified. It’s written for Read more about Blog Sample – Divorce Attorney[…]

How Google Makes Money: Google AdWords

How does Google make money? It might sound like a stupid question. Obviously, Google does make money, and lots of it. Back in October, 2014, Google was valued at $365 billion, and that total has only increased, allowing them to dominate the search engine market. But it’s not exactly intuitive. Searching on Google is free. Read more about How Google Makes Money: Google AdWords[…]