These posts focus on the numerous facets of the practice of writing legal blogs, from what to write to how to write it.
The decision to use images in your legal blog post is a significant one. There are numerous perks to including a picture: An image breaks up what would otherwise be a wall of text in the blog post, making it less intimidating for readers When you tout your article on social media, the post will Read more about 6 Places to Find a Legal Blog Image, and 3 Places to Avoid[…]
Not so long ago, legal blogs were the crucial centerpiece of online marketing for law firms. Every firm that was serious about using the internet to get new clients had one and was updating it regularly. Now, though, law firms that are aggressively marketing their firm online are spending more time and resources on targeted Read more about What is the Role of the Legal Blog in Online Marketing, Today?[…]
A lot of attorneys have fallen prey to an online marketing misconception that has taken the search engine optimization (SEO) world by storm in the past few years. That myth is that you should write as simply as possible because objective readability scores can directly determine your online rankings. It’s not true. Most of the Read more about Readability Scores, SEO, and Legal Blogging[…]
There will come a time where you want to add a table to your law firm’s website. Whether you’re a criminal defense attorney and you want to list the penalties of a conviction for murder and manslaughter so they can be compared, or you are a personal injury lawyer who wants to break down the Read more about Tips for Using Tables in a Legal Blog Post[…]
Whether to use images in a legal blog post is a serious decision to make. On the one hand, an image can enliven the post for the reader by splitting up an otherwise intimidating wall of text, and can even draw in new readers from social media. An image can also score a few points Read more about How to Write Yourself Into a Great Blog Image[…]
For being professional legal bloggers, we sure seem to talk an awful lot about images. It should come as no surprise, though, considering how important they are to a blog post: They break up what would otherwise be a wall of text, engage the reader, and serve as another opportunity to score some SEO points. Read more about A Hidden Danger in Legal Blogging: Trademarks in Images[…]
Google recently announced that it no longer looked at a certain line of computer code to determine whether an article was only one installation in a serious of posts. The announcement, however, came years after they had made the decision to ignore the code. The developments can impact your law firm’s SEO, especially if you Read more about Writing a Blog Series, Now that Google Ignores the Next/Previous Tag[…]
Online legal marketing is increasingly becoming a data-driven field. There are lots of numbers to crunch before knowing that a particular marketing venture—like a 3,000-word landing page on field sobriety tests—is going to be a solid investment for your law firm. Most of those numbers, unfortunately, are only accessible through programs run by marketing companies Read more about Overcoming Google Trends’ Limitations With a Baseline Query[…]
Keyword density. It’s such a widely-known dilemma in the world of search engine optimization (SEO) that Yoast handles it in its keyword checklist that is so popular on WordPress. However, as search engines turn away from traditional rankings signals and towards signs of user intent and satisfaction, that dilemma has evolved. Things have changed so Read more about Is Optimal Keyword Density a Red Herring?[…]
We may be legal writers at Myers Freelance, but an important part of your legal blog is its images. The decision to use images or not is going to be one of the first decisions you make, and you will follow through on that decision or change course on every legal blog post you add Read more about Do You Need Images in Your Legal Blog?[…]
Long ago, we discussed misinformation in online marketing studies and how some surveys were so poorly executed that the findings might as well be disregarded. We focused on one study in particular, which looked at an important question: Whether having a targeted keyword in a site’s URL improved its ranking for that keyword. However, the Read more about Another Blogging Study Turns Out to Be Useless[…]