These posts focus on the numerous facets of the practice of writing legal blogs, from what to write to how to write it.
If you’ve used Google in the past few months, and you probably have, you may have noticed something strange in the search engine results page… Read More »Google’s New Indented Search Listings, and Poaching
Recently, Google released a new edition of its Search Quality Raters Guidelines. In the past, we have covered how these Guidelines are a glimpse into… Read More »Rater Guidelines Show Google Doubling Down on Author Reputation
A while back, we wrote about readability scores in legal blogging and online content marketing. The gist of that post was that there was no… Read More »The Flesch-Kincaid Test is Flawed and We Should Stop Using It
Online content marketers and search engine optimization (SEO) experts are nearly unanimous when they say that writers need to avoid using the passive voice in… Read More »Stop Worrying So Much About the Passive Voice in Your Content
An ingrained call-to-action (CTA) is an alternative to the common practice of dedicating an entire paragraph to urging readers to call or contact your law… Read More »What is an Ingrained Call-to-Action?
There are a lot of ways you can approach a legal blog article. You could write about a recent court decision, or break down a… Read More »The Q&A Format for Legal Blog Articles
One great source for a legal blog post is a recently decided court case in your law firm’s practice area. Not only does covering the… Read More »Blog Sample – Business Litigation and Recent Court Cases
The coronavirus has had an impact on nearly every facet of American life, at this point. One of the things that has become vividly apparent… Read More »The Coronavirus Has Shown the Vitality of the Legal Blog
Maintaining and constantly updating a legal blog with new posts isn’t easy. Keeping a regular publication schedule just makes it that much more difficult. The… Read More »3 Reasons to Stick to a Schedule for Your Legal Blog Posts
Last week, we discussed a watershed moment in the English language: A major dictionary recognized in approval the use of “they” in the third person… Read More »Associated Press: “Pled Guilty” is Becoming Less Wrong
Like the law, language is a construct of society. It evolves, ebbs, and flows with what We The People think to be the best and… Read More »The Singular “They,” as Well as “Thou” and “Thee,” in Legal Blogging
The search engine optimization (SEO) world had an eyebrow-raising moment a few days ago when a Google representative admitted that the search engine’s rules on… Read More »Google Has Loosened H1 Rules, But Legal Blogging Stays the Same