Yoast SEO and Keywords

How Yoast Actually Handles Keywords

If you’ve decided to market your law firm online, the first thing you’ll do in the execution stage is to create a website. Unless you’re investing heavily in the venture and contracting with a full-service website provider, you’ll probably put together a WordPress site (even if you do pay someone else to build your site, Read more about How Yoast Actually Handles Keywords[…]

Bold keywords likely do not help SEO for legal blogs

Should You Italicize or Bold the Keywords in Your Legal Blog?

As professional legal bloggers, we read a lot of legal blogs and see lots of techniques being used. One that we see constantly is the bolding of keywords. Some of the most egregious examples look like this: “As personal injury lawyers, the attorneys at [law firm’s name] seek to help our clients get the compensation Read more about Should You Italicize or Bold the Keywords in Your Legal Blog?[…]

Planning and writing a series of legal blog posts

How to Plan and Execute a Series of Related Legal Blog Posts

Recently on the Myers Freelance blog, we’ve been dealing with the ins and out of writing a series of legal blog articles on a related topic. Refresher: The Legal Blog Series This all started in our recent blog sample for criminal defense attorneys. There, we wrote 476 words on the upcoming Supreme Court case Carpenter Read more about How to Plan and Execute a Series of Related Legal Blog Posts[…]

Legal Blog Series Duplicative Content Penalty Panda

No, Your Site (Shouldn’t) Get Penalized for a Legal Blog Series

If you’re one of the two regular readers of our legal marketing blog, last week’s article on how a series of blog posts can hurt your SEO (search engine optimization) might have raised an interesting pair of questions: Wait… can’t you get penalized for hosting duplicative content on your site? And, Wouldn’t writing about the Read more about No, Your Site (Shouldn’t) Get Penalized for a Legal Blog Series[…]

Legal blog series competes for same keywords

How a Series of Legal Blog Posts Can Hurt Your SEO

Our last post was a blog sample for criminal defense attorneys – a case analysis of the upcoming Supreme Court decision, Carpenter v. U.S. – that was geared towards a lay audience. At the end of that post, we noted how, at 476 words and without a call to action, yet, it was already toeing Read more about How a Series of Legal Blog Posts Can Hurt Your SEO[…]

Blog sample criminal defense cell phone carpenter v us

Blog Sample – Criminal Defense Attorney: Case Analysis

There are several reasons why you should maintain a legal blog on your law firm’s website. One of them is to solidify your reputation as an expert in your field of law. While this is especially important if you’re blogging for referral clients by catering your blog’s content to other lawyers, lay readers also appreciate Read more about Blog Sample – Criminal Defense Attorney: Case Analysis[…]

Using a roadmap to open a legal blog post

How to Start Legal Blog Posts: Roadmaps and Introductions

In theory, when you write a legal blog post for your law firm’s website, your decision to cater to either direct or referral audiences should impact your writing style. This means writing in a way that either focuses on explaining complex legal topics for laypeople, or that focuses on providing in-depth legal analysis to impress Read more about How to Start Legal Blog Posts: Roadmaps and Introductions[…]

diluting ink in water shows how internal links weaken

Calls to Action, Penalties, and Link Dilution

In our last blog post, we reached way back into our archives to answer a question about a blog post we wrote last year. This ancient post had detailed the downfall of the call to action (CTA), the paragraph that often comes at the end of a legal blog post that urges readers to contact Read more about Calls to Action, Penalties, and Link Dilution[…]

Call to action internal links

Internal Links and Calls to Action

Over a year ago – decades, in the world of search engine marketing (SEM) – we discussed the downfall of the call to action. When you’re writing online, including for a legal blog, the “call to action” (or “CTA”) is the paragraph that typically comes at the end of the blog post, urging readers to Read more about Internal Links and Calls to Action[…]

Legal Blogging Onion Metaphor

Legal Blogging for Lay Readers, and Onions

If there’s one important thing that lawyers need to remember about legal blogging, it’s this: Legal blogs are, first and foremost, a marketing tool. They are designed to make readers pick up the phone and call your office, whether by boosting your Google rankings through search engine optimization (SEO) or by enhancing your reputation as Read more about Legal Blogging for Lay Readers, and Onions[…]