These posts focus on the numerous facets of the practice of writing legal blogs, from what to write to how to write it.
Maintaining and constantly updating a legal blog with new posts isn’t easy. Keeping a regular publication schedule just makes it that much more difficult. The good news is that Google and the other search engines don’t seem to use a strict posting schedule as a ranking factor – law firms that publish on Monday, Wednesday, Read more about 3 Reasons to Stick to a Schedule for Your Legal Blog Posts[…]
Last week, we discussed a watershed moment in the English language: A major dictionary recognized in approval the use of “they” in the third person singular. For a lawyer who doesn’t like saying “his or her” in their legal blog all the time, now they can feel justified in using “they.” But that wasn’t the Read more about Associated Press: “Pled Guilty” is Becoming Less Wrong[…]
Like the law, language is a construct of society. It evolves, ebbs, and flows with what We The People think to be the best and most appropriate way to communicate. Recently, we’re seeing watershed moments in the centuries-long adoption of the use of the pronoun “they” in the singular form. Not only is it being Read more about The Singular “They,” as Well as “Thou” and “Thee,” in Legal Blogging[…]
The search engine optimization (SEO) world had an eyebrow-raising moment a few days ago when a Google representative admitted that the search engine’s rules on H1 tags were much more relaxed than they used to be. While relaxing the rules of online content writing is always a good thing to hear, the insinuations that come Read more about Google Has Loosened H1 Rules, But Legal Blogging Stays the Same[…]
In our last blog post, we gave 4 reasons why you should consider using lists in a legal blog post. It was nothing earth shattering and many attorneys who handle their own online legal content know that bulleted or numbered lists can be helpful, even if they haven’t pondered the why. What many lawyers don’t Read more about 2 List Types: Laundry, and Subheader Stand-In[…]
Engaging readers is getting more and more difficult, especially online. People want the information they’re looking for, they want it now, and they want it easy to digest. While there is likely some more leeway in the legal field than in others – readers doing legal research tend to have an important issue that they Read more about 4 Reasons to Use Lists in Legal Blog Posts[…]
Every time you write and publish a legal blog post, your writing style, word choice, and topical content don’t just tell a story about the legal field you practice in – they also tell a story about who you are, as a lawyer or as a firm as a whole. While we hate to use Read more about The Devastating Repercussions of Misbranding Your Firm[…]
The decision to use images in your legal blog post is a significant one. There are numerous perks to including a picture: An image breaks up what would otherwise be a wall of text in the blog post, making it less intimidating for readers When you tout your article on social media, the post will Read more about 6 Places to Find a Legal Blog Image, and 3 Places to Avoid[…]
Not so long ago, legal blogs were the crucial centerpiece of online marketing for law firms. Every firm that was serious about using the internet to get new clients had one and was updating it regularly. Now, though, law firms that are aggressively marketing their firm online are spending more time and resources on targeted Read more about What is the Role of the Legal Blog in Online Marketing, Today?[…]
A lot of attorneys have fallen prey to an online marketing misconception that has taken the search engine optimization (SEO) world by storm in the past few years. That myth is that you should write as simply as possible because objective readability scores can directly determine your online rankings. It’s not true. Most of the Read more about Readability Scores, SEO, and Legal Blogging[…]
There will come a time where you want to add a table to your law firm’s website. Whether you’re a criminal defense attorney and you want to list the penalties of a conviction for murder and manslaughter so they can be compared, or you are a personal injury lawyer who wants to break down the Read more about Tips for Using Tables in a Legal Blog Post[…]
Whether to use images in a legal blog post is a serious decision to make. On the one hand, an image can enliven the post for the reader by splitting up an otherwise intimidating wall of text, and can even draw in new readers from social media. An image can also score a few points Read more about How to Write Yourself Into a Great Blog Image[…]