Law firms do not compete against Google yet

Zero-Click Searches and Why Law Firms Aren’t Competing Against Google

One of the most disturbing trends in the search engine optimization (SEO) world today is the fallout from Google’s attempts to answer as many search queries as possible from the search engine results page (SERP). The intent is honorable enough: Give search engine users the answers they want, as quickly as possible, whenever feasible. The Read more about Zero-Click Searches and Why Law Firms Aren’t Competing Against Google[…]

The Wall Street Journal published a hit piece against Google

The Wall Street Journal’s Hit Piece Against Google

A few days ago, the Wall Street Journal published an article on how search engines, and particularly Google, work. The piece is titled “How Google Interferes With Its Search Algorithms and Changes Your Results,” and is subtitled “The internet giant uses blacklists, algorithm tweaks and an army of contractors to shape what you see.” At Read more about The Wall Street Journal’s Hit Piece Against Google[…]

Linking to the official state statutes is important for SEO

Why You Should Only Use Online Statutes Hosted by the State

When writing a legal blog, it’s just a matter of time before you’ll have to cite to a statute or regulation. We’ve already discussed how the citation should look in your legal content. Here, we’re going to focus more on where the external link should go and why it’s worth taking the time to find Read more about Why You Should Only Use Online Statutes Hosted by the State[…]

Bounce Rates Can Detect Website Problems

Using High Bounce Rates to Detect Bigger Website Issues

We’ve covered bounce rate before. That post, however, focused on the fact that a “good” bounce rate depends on the context surrounding your website. Here, we’re going to show how to use high bounce rates to identify other problems on your site, and how to fix them. Refresher: Bounce Rate and Why It’s Contextual Your Read more about Using High Bounce Rates to Detect Bigger Website Issues[…]