BERT helps Google better understand context in language

How BERT Can Impact Online Legal Marketing

The search engine optimization (SEO) world was all in a tizzy this past week as Google announced that it had rolled out a serious update to its core algorithm. That update is technically called Bidirectional Encoder Representations from Transformers, but has shortened to BERT because it kind of has to be and doing so does Read more about How BERT Can Impact Online Legal Marketing[…]

Broken Outbound Links Can Hurt SEO

3 Reasons to Fix Broken Outbound Links in Your Legal Blog

The internet is constantly in flux. Website owners can delete their site, migrate to a new domain, delete old articles, or move them into archive folders. If you’ve linked to one of those sites or pages from your law firm’s blog, your link will be broken. If a reader clicks on it, they’ll be presented Read more about 3 Reasons to Fix Broken Outbound Links in Your Legal Blog[…]

Google relaxes rules on H1 tags

Google Has Loosened H1 Rules, But Legal Blogging Stays the Same

The search engine optimization (SEO) world had an eyebrow-raising moment a few days ago when a Google representative admitted that the search engine’s rules on H1 tags were much more relaxed than they used to be. While relaxing the rules of online content writing is always a good thing to hear, the insinuations that come Read more about Google Has Loosened H1 Rules, But Legal Blogging Stays the Same[…]

Laundry lists and subheading stand-in lists for legal blog posts

2 List Types: Laundry, and Subheader Stand-In

In our last blog post, we gave 4 reasons why you should consider using lists in a legal blog post. It was nothing earth shattering and many attorneys who handle their own online legal content know that bulleted or numbered lists can be helpful, even if they haven’t pondered the why. What many lawyers don’t Read more about 2 List Types: Laundry, and Subheader Stand-In[…]