Meta Descriptions are Like Book Covers

The Double-Edged Sword of Google’s Lengthened Meta Descriptions

If you want more clients for your law firm, then search engine optimization (SEO) is a means to that end. However, not all aspects of online marketing fall into the category of SEO, per se. There are other techniques that you can use online to attract potential clients to your firm’s website that don’t involve Read more about The Double-Edged Sword of Google’s Lengthened Meta Descriptions[…]

Net neutrality rollback is like unleashing an attack dog

Net Neutrality is Dead: Now What?

As expected, the Federal Communications Commission (FCC) voted along party lines to strip the internet of its designation as a public utility, repealing the rules of “net neutrality.” There are plenty of other places that you can read all about it, from how: Only 16% of Americans wanted a change to the net neutrality rules; Read more about Net Neutrality is Dead: Now What?[…]

Net neutrality will impact law firm marketing online

How the Lack of Net Neutrality Could Impact Your Law Firm’s Website

Unless you’ve been living under a rock in the past couple of months, you’re aware that the rules of net neutrality are set to be reconsidered on December 14. There are calls for the vote to be delayed due to potential fraud in the comments that were solicited by the Federal Communications Commission (FCC), but Read more about How the Lack of Net Neutrality Could Impact Your Law Firm’s Website[…]

Bold keywords likely do not help SEO for legal blogs

Should You Italicize or Bold the Keywords in Your Legal Blog?

As professional legal bloggers, we read a lot of legal blogs and see lots of techniques being used. One that we see constantly is the bolding of keywords. Some of the most egregious examples look like this: “As personal injury lawyers, the attorneys at [law firm’s name] seek to help our clients get the compensation Read more about Should You Italicize or Bold the Keywords in Your Legal Blog?[…]

Lawyers versus attorneys in search engine marketing

Vanity Keywords: Lawyer v. Attorney

In a few of our recent blog posts, we’ve delved into some of the complications surrounding long tail keywords, particularly their limitations in your legal marketing strategies. In essence, because there are so many possible long tail keywords out there, spending time targeting and then improving your ranking for specific keywords can be a waste Read more about Vanity Keywords: Lawyer v. Attorney[…]

Search Engine Market Share September 2017 Pie Chart

Search Engine Market Share: September 2017

There are a small handful of different search engines that index the internet for you to find the sites that are relevant and important to what you’re looking for. As you plan and execute your law firm’s online marketing strategy, it’s important to keep an eye on how the market share in the search engine Read more about Search Engine Market Share: September 2017[…]

Google Security HTTPS

Google Prepares to Take Action Against Insecure Websites

At Myers Freelance, we focus our attention on writing legal blogs. However, because one of the biggest reasons for maintaining a legal blog is to market your law firm online through search engine optimization (SEO), we keep our ears to the ground to listen for developments in the world of SEO, too. If we didn’t, Read more about Google Prepares to Take Action Against Insecure Websites[…]

Google Penalizes Interstitial Pop-Ups on Mobile

A lot of people use smartphones and mobile devices to search the internet. At this point, that isn’t news. We covered this point back in November, when we pointed out that 42% of internet traffic in the United States comes from a mobile device. Because mobile devices have screens of radically different sizes, and their Read more about Google Penalizes Interstitial Pop-Ups on Mobile[…]

Search Engine Market Share

Search Engine Market Share: February 2017

The players in the search engine industry make a huge difference in your law firm’s online marketing efforts. After all, the whole point of marketing you firm online is to attract new clients, so not catering your marketing strategy to the powers that be would be unwise. Unfortunately, those powers change. And in the past Read more about Search Engine Market Share: February 2017[…]

2016’s Changes to SEM: Traditional Signals to User Intent

One of the most exciting and frustrating parts of marketing your law firm online is the speed at which search engines change. If you’re in the business, the constantly shifting landscape of search engine marketing (SEM) keeps you on your toes, and gives plenty of opportunities for some innovative maneuvering. If you’re not in the Read more about 2016’s Changes to SEM: Traditional Signals to User Intent[…]