Google reins in penalties for keyword stuffing

Keyword Stuffing Penalties on the Wane

A recent discussion on Twitter has put the search engine optimization (SEO) world in confusion, as leading figures at Google revealed that keyword stuffing penalties are on the wane. The conversation also highlights 4 aspects of SEO and online marketing that we’ve covered elsewhere on our blog: Search engines closely hide their mechanisms Search engines Read more about Keyword Stuffing Penalties on the Wane[…]

Google upgrade incentivizes law firms to use speedy websites

Google Primed to Roll Out Speed Upgrade

Next month, Google has a few updates primed for rollout. One of them, the so-called Speed Update, is yet another indication that Google is pushing websites towards a more user-friendly experience in all metrics. Google’s Newest Speed-Related Update Google’s newest update to its algorithm will take the upload speed of websites into account whenever someone Read more about Google Primed to Roll Out Speed Upgrade[…]

Google shortens meta descriptions

Google Shortens Meta Descriptions to Original Length

Last December, we covered a big development in the world of search engine marketing (SEM): Google had increased the length of the meta descriptions they were showing in the search engine results page (SERP). Now, though, Google has walked back this expansion and returned to nearly where we were, before. Let’s unpack that and see Read more about Google Shortens Meta Descriptions to Original Length[…]

Pie chart of search engine market share impact online legal marketing

Search Engine Market Share: April 2018

One of the things that we do as professional legal bloggers is pay attention to which search engines are dominating the market. The answer is obvious (it’s Google) but the extent of their dominance and how it is trending can impact your law firm’s online marketing strategy. For example, if a new competitor enters the Read more about Search Engine Market Share: April 2018[…]

Google algorithm tweaks change marketing results for legal websites

More Algorithmic Changes, and How to Win When They Happen

Partners who carefully watch how well their law firm’s website is doing in the search engine rankings might have noticed a shakeup in the past week as Google rolled out a new update to its algorithms. The update is nothing unusual, though the breadth of the changes has been wider-reaching than normal. The results highlight Read more about More Algorithmic Changes, and How to Win When They Happen[…]

ABA formal opinion 480 creates confusion in online legal blogging

The ABA’s Terrible, No Good, Very Bad, Formal Opinion 480

The American Bar Association (ABA), notorious for being behind the times, made a proud public proclamation of moving into the 21st century earlier this month. Finally weighing in on what it called the “newest format” of legal commentary, the legal blog, the ABA told attorneys not to reveal confidential information when writing one. The warning Read more about The ABA’s Terrible, No Good, Very Bad, Formal Opinion 480[…]

Google AMP Legal Marketing

Why Law Firms Shouldn’t Worry Much About Google AMP

If you’re a lawyer and you’ve been paying attention to the online marketing world, you might have heard about Google AMP. News about Google’s most recent project is everywhere. However, it’s not very clear what, exactly, Google AMP is or does. We’re here to tell you not to worry too much about it: Google AMP Read more about Why Law Firms Shouldn’t Worry Much About Google AMP[…]

Meta Descriptions are Like Book Covers

The Double-Edged Sword of Google’s Lengthened Meta Descriptions

[UPDATE 5/15/2018: The length of Google’s meta descriptions is now officially defined as “dynamic,” and fluctuate between around 155 (130 for mobile) and 320] If you want more clients for your law firm, then search engine optimization (SEO) is a means to that end. However, not all aspects of online marketing fall into the category Read more about The Double-Edged Sword of Google’s Lengthened Meta Descriptions[…]

Net neutrality rollback is like unleashing an attack dog

Net Neutrality is Dead: Now What?

As expected, the Federal Communications Commission (FCC) voted along party lines to strip the internet of its designation as a public utility, repealing the rules of “net neutrality.” There are plenty of other places that you can read all about it, from how: Only 16% of Americans wanted a change to the net neutrality rules; Read more about Net Neutrality is Dead: Now What?[…]

Net neutrality will impact law firm marketing online

How the Lack of Net Neutrality Could Impact Your Law Firm’s Website

Unless you’ve been living under a rock in the past couple of months, you’re aware that the rules of net neutrality are set to be reconsidered on December 14. There are calls for the vote to be delayed due to potential fraud in the comments that were solicited by the Federal Communications Commission (FCC), but Read more about How the Lack of Net Neutrality Could Impact Your Law Firm’s Website[…]