Technical SEO changes as Google advises against links from homepage

Google Advises Against Linking to All Pages from Home

Optimizing your law firm’s website for search engines is increasingly about hosting the kinds of content and information on it that potential clients are looking for. However, not all of SEO is about your content: You can appease or insult the Google gods with the technical performance of your website, as well. We’ve covered technical Read more about Google Advises Against Linking to All Pages from Home[…]

Google's algorithm change can hurt your law firm's ranking online

A New Algorithm Change, and How to Recover Lost Ground

Once again, the search engine optimization (SEO) and online marketing worlds have been flooded with news of another core change to Google’s search algorithm. While the update came out at the beginning of the month, it only finished “rolling out” in the past few days. Now, the data is spilling in, rankings are fluctuating, and Read more about A New Algorithm Change, and How to Recover Lost Ground[…]

Google's search quality raters impact future algorithm changes

Google’s Search Quality Raters and Algorithmic Changes

If you’ve done any research at all about search engine optimization (SEO) and online marketing for your law firm, you’ve discovered that search engines like Google rely on algorithms to determine what is relevant and important for every given search query. Google, however, knows that these algorithms are imperfect and subject to manipulation by professional Read more about Google’s Search Quality Raters and Algorithmic Changes[…]

Google's speed update changed very little in the SEO world

Google’s Speed Update Changed Next to Nothing

Recently, Google rolled out a new update to its algorithm that ranks websites in the results page. This new update purportedly added weight to the mobile upload speed of a webpage, threatening to bury slow websites in the rankings when a search is done on a mobile device. Online marketing experts, however, have seen very Read more about Google’s Speed Update Changed Next to Nothing[…]

Trump Idiot Googlebomb

Lessons from the Trump Googlebomb

While we tend to avoid politics in our blog, we can’t not talk about Donald Trump getting Googlebombed late last week, as it shows some important differences in how the competing search engines work and how they can be manipulated. It also highlights (obviously) the importance of taking control of your online reputation before someone Read more about Lessons from the Trump Googlebomb[…]

Online reviews might impact local SEO ranking for law firms

Study Shows that Online Reviews Might Impact Local Rankings

Recent research has revealed that your law firm’s online reviews might have impact on your place in local search rankings. Local SEO: A Refresher Recall that search engines use data from each individual searcher to create a results page that are unique, adapting to satisfy a user’s intent as accurately as possible. In concrete English, Read more about Study Shows that Online Reviews Might Impact Local Rankings[…]

Keyword stuffing confuses search engines and promotes the wrong page

How Keyword Stuffing Can Create SEO Nightmares

In our last blog post, we covered a new development in the world of search engine optimization (SEO): Google developers had revealed that keyword stuffing penalties were on the wane. Websites that had lots of keywords crammed awkwardly onto a page were still ranking well, if the rest of the page was still highly valuable. Read more about How Keyword Stuffing Can Create SEO Nightmares[…]

Google reins in penalties for keyword stuffing

Keyword Stuffing Penalties on the Wane

A recent discussion on Twitter has put the search engine optimization (SEO) world in confusion, as leading figures at Google revealed that keyword stuffing penalties are on the wane. The conversation also highlights 4 aspects of SEO and online marketing that we’ve covered elsewhere on our blog: Search engines closely hide their mechanisms Search engines Read more about Keyword Stuffing Penalties on the Wane[…]

Google image developments do not impact law firm SEO

Image SEO Developments, and Red Herrings

Long ago, we discussed how you can use images to score points in SEO (search engine optimization). Since then, things have changed. However, just because the online marketing world has moved does not mean that it will impact your law firm, and we think that this is the case with the recent developments in image Read more about Image SEO Developments, and Red Herrings[…]

Headers in legal blog posts help readers and SEO

Headers: Helping Readers Help Your SEO

We’ve devoted several of our most recent posts to talking about headers. First, we reviewed the basics of headers, including how they were just lines of computer code, rather than an inherently different font style. Then we covered how headers help your legal blog’s SEO by signaling to search engines what a post, article, or Read more about Headers: Helping Readers Help Your SEO[…]