When you’re writing a legal blog post, targeted page, landing page, or any other type of online legal content marketing, the words that you’re writing… Read More »The 90/10 Rule for Content and Why We Use It
These posts deal with search engine optimization (SEO), the practice of maximizing how well your law firm’s website performs in search engines.
While we were writing our last blog post, Google was in the middle of rolling out a new core algorithm update. Because we prefer to… Read More »Google’s May 2022 Update’s Very Big, Very Vague Changes
Grabbing the featured snippet has become a big part of online marketing. They put your website right at the top of the search engines results… Read More »Tweaks to the Featured Snippet Mutes Both the Value and the Risk
Long, long ago, almost 4 years ago, now, we wrote about 5 places to find content for your legal blog. They were: Cases at the… Read More »What Does It Mean to Pirate Content from Other Sites?
Last month, we indented search listings, one of Google’s newer features for its search engine results pages (SERPs). That SERP feature listed additional pages that… Read More »Sitelinks, and Whether They are Worth the Worry
If you’ve used Google in the past few months, and you probably have, you may have noticed something strange in the search engine results page… Read More »Google’s New Indented Search Listings, and Poaching
An article’s most important sentence is its title. Writers (us included) agonize over the precise wording, often crafting over a dozen different options before settling… Read More »This Title May Not Match What You Clicked On in the SERP
Online content marketers and search engine optimization (SEO) experts are nearly unanimous when they say that writers need to avoid using the passive voice in… Read More »Stop Worrying So Much About the Passive Voice in Your Content
Several months ago, we noticed something jaw dropping. Some of our blog articles (green arrows) were appearing in the search engine results page (SERP) without… Read More »Google is Playing With the Datelines in the SERP
Adding or optimizing new content to your law firm’s site, like a new blog post, landing page, or targeted page, is a, if not the,… Read More »Using Google Analytics to Target New Content
Over the course of several days earlier this month, Google rolled out another update to its core algorithm. Lots of online marketing experts are calling… Read More »2 Possible Themes from Google’s December Algorithm Update