How to measure your law firm website's reputability

How to Gauge Your Law Firm Website’s Reputability

In our last blog post, we discussed the best way to use anchor text for external links. Like many legal issues, the answer began with “well, it depends.” The linchpin in this case, though, revolves around whether your law firm’s website is considered “reputable” by search engines. Here are some clues you can use to Read more about How to Gauge Your Law Firm Website’s Reputability[…]

Anchor Text in External Links from Legal Blog

Best Practices for Anchor Text in External Links, and Some Negative SEO

You know that creating external links from your legal blog post is a big part of the process. You also know that the anchor text you use for your links can have a significant impact on your site’s search engine optimization (SEO) score and its rankings in targeted searches, because search engines use the text Read more about Best Practices for Anchor Text in External Links, and Some Negative SEO[…]

Google Ignores Next Previous Tag

Writing a Blog Series, Now that Google Ignores the Next/Previous Tag

Google recently announced that it no longer looked at a certain line of computer code to determine whether an article was only one installation in a serious of posts. The announcement, however, came years after they had made the decision to ignore the code. The developments can impact your law firm’s SEO, especially if you Read more about Writing a Blog Series, Now that Google Ignores the Next/Previous Tag[…]

The role of search engines in online marketing

The Role of Search Engines in Online Marketing

People facing legal problems and in need of an attorney frequently turn to the internet to find the lawyer they need. According to one survey from 2014, more legal clients got online to find an attorney than asked a friend or relative for a referral. In the years since that survey, the gap has likely Read more about The Role of Search Engines in Online Marketing[…]

Search Engine Marketing Arms Race

Referral Agencies Break Local SEO Box, So Google Tweaks the Algorithm

The online legal marketing world was overrun last week with news that lead generating agencies had taken over the local SEO listings for searches related to car accidents. The news broke just after we had published our blog on Google’s patent that could track a site’s click-through-rate and alter future rankings, though, so we scheduled Read more about Referral Agencies Break Local SEO Box, So Google Tweaks the Algorithm[…]

Another domino has fallen in the SEO CTR controversy

A New Wrinkle in the CTR Controversy: Google Has a Patent

Some of our recent blog posts have discussed the resurrection of a controversy over whether Google uses click-through-rate (CTR) to rank all future queries, or just adaptive searches. The controversy is not a new one, but Google’s response to the new concerns only promoted skepticism. Now, online marketing researchers have discovered that Google has a Read more about A New Wrinkle in the CTR Controversy: Google Has a Patent[…]

Google Statement Click Through Rate SEO

Google’s Statement on CTR Controversy Only Promotes Skepticism

Last week, we wrote about the ongoing controversy over whether click-through-rate (CTR) impacts rankings, and how we thought adaptive search concepts dissolved the dispute. Since that post aired, though, Google has made a statement that raises eyebrows, seeds more doubt, and says so much because it says so very, very little. The Controversy: Does CTR Read more about Google’s Statement on CTR Controversy Only Promotes Skepticism[…]

Our baseball searches highlight adaptive search and CTR's impact on ranking

Click-Through-Rate, Rankings, and Adaptive Search

A poorly-worded document has resurfaced and rekindled a long-standing controversy in the world of search engine optimization (SEO) concerning whether a site’s click-through-rate (CTR) in the results page alters its future ranking. Background: CTRs and SERPs and Rankings Recall that the search engine results page (SERP) is simply the screen that you get when you Read more about Click-Through-Rate, Rankings, and Adaptive Search[…]

6 news sources for the SEO and legal blogging world

6 of the Most Important Outlets for SEO Information

While our Myers Freelance is indisputably the best source of information for search engine optimization (SEO) for lawyers (indisputably!), there is only so much we can cover in a single-post-per-week format. A lot of important information swims past while we pull out the most important fish in the river. For lawyers who are interested, passionate, Read more about 6 of the Most Important Outlets for SEO Information[…]

Baseline queries can net more objective data from Google Trends

Overcoming Google Trends’ Limitations With a Baseline Query

Online legal marketing is increasingly becoming a data-driven field. There are lots of numbers to crunch before knowing that a particular marketing venture—like a 3,000-word landing page on field sobriety tests—is going to be a solid investment for your law firm. Most of those numbers, unfortunately, are only accessible through programs run by marketing companies Read more about Overcoming Google Trends’ Limitations With a Baseline Query[…]

Optimal keyword density in SEO is a red herring

Is Optimal Keyword Density a Red Herring?

Keyword density. It’s such a widely-known dilemma in the world of search engine optimization (SEO) that Yoast handles it in its keyword checklist that is so popular on WordPress. However, as search engines turn away from traditional rankings signals and towards signs of user intent and satisfaction, that dilemma has evolved. Things have changed so Read more about Is Optimal Keyword Density a Red Herring?[…]