BERT helps Google better understand context in language

How BERT Can Impact Online Legal Marketing

The search engine optimization (SEO) world was all in a tizzy this past week as Google announced that it had rolled out a serious update to its core algorithm. That update is technically called Bidirectional Encoder Representations from Transformers, but has shortened to BERT because it kind of has to be and doing so does Read more about How BERT Can Impact Online Legal Marketing[…]

Broken Outbound Links Can Hurt SEO

3 Reasons to Fix Broken Outbound Links in Your Legal Blog

The internet is constantly in flux. Website owners can delete their site, migrate to a new domain, delete old articles, or move them into archive folders. If you’ve linked to one of those sites or pages from your law firm’s blog, your link will be broken. If a reader clicks on it, they’ll be presented Read more about 3 Reasons to Fix Broken Outbound Links in Your Legal Blog[…]

Google relaxes rules on H1 tags

Google Has Loosened H1 Rules, But Legal Blogging Stays the Same

The search engine optimization (SEO) world had an eyebrow-raising moment a few days ago when a Google representative admitted that the search engine’s rules on H1 tags were much more relaxed than they used to be. While relaxing the rules of online content writing is always a good thing to hear, the insinuations that come Read more about Google Has Loosened H1 Rules, But Legal Blogging Stays the Same[…]

Link depth for old online content grows

Link Depth and the Trend Towards New Online Content

In our last blog post, we recounted a recent study that found that lots of blogs have two basic structural problems: They have lots of logistical pages that are not blog posts, and their blog articles are far from the site’s home page. That second issue did not surprise us, given the slow evolution in Read more about Link Depth and the Trend Towards New Online Content[…]

Digging for old blog posts hurts your SEO

Study Finds Lots of Blogs Have Basic Structural Problems

A new study looked at how blogs tend to be structured. While the data sample is small, it does suggest 2 concrete takeaways that can undermine your legal blog’s potential on the SEO (search engine optimization) front. Ensuring that you are not making these same mistakes can drastically help the strength of your law firm’s Read more about Study Finds Lots of Blogs Have Basic Structural Problems[…]

Featured snippets take web traffic from top ranking site

While Overhyped, Featured Snippets are Still an SEO Goal

In our last blog post, we delved into Google’s decision to apply its Freshness Update to featured snippets. But what, exactly, are featured snippets and how can they help your law firm’s SEO efforts? Featured Snippets are Common Elements at the Top of the Results Page A featured snippet is a sampling of content taken Read more about While Overhyped, Featured Snippets are Still an SEO Goal[…]

Google YouTube series teaches SEO

Google’s New YouTube Series Got Off to a Rocky Start

Google recently started a YouTube series where its search experts provided quick answers to simple questions about search engine optimization (SEO). The first episode dealt with a question we’ve tackled before on this blog: Do outbound (or external) links help or hurt your site’s ranking? The YouTube series got off to a rocky start, though. Read more about Google’s New YouTube Series Got Off to a Rocky Start[…]

Targeted legal pages have led to a resurgence in keyword research

Targeted Pages and a Resurgence in Keyword Research

Search engines change, often very quickly. Those sudden changes – a tweak in Google’s algorithms that promote some types of content at the expense of others, or a new search engine results page (SERP) format – are mere steps in one particular direction. That direction, for search engines, is towards satisfying internet users. Noting the Read more about Targeted Pages and a Resurgence in Keyword Research[…]

Google deemphasizes author bylines and credentials as SEO signal

Google: Author Bylines Are Not an SEO Signal

Google recently weighed in on an interesting passage from its recent Search Rater Guidelines, shooting down yet another idea that search engines use a bunch of checklists that webmasters can check off on their way to guaranteed online prominence. This time, the idea was that Google promoted or demoted webpages based on how they displayed Read more about Google: Author Bylines Are Not an SEO Signal[…]

Tips for creating tables in legal blog posts

Tips for Using Tables in a Legal Blog Post

There will come a time where you want to add a table to your law firm’s website. Whether you’re a criminal defense attorney and you want to list the penalties of a conviction for murder and manslaughter so they can be compared, or you are a personal injury lawyer who wants to break down the Read more about Tips for Using Tables in a Legal Blog Post[…]

Detecting and defending against negative SEO and the backlink blitz

How to Disavow Links and Fight the Backlink Blitz

As search engines have developed, it has become far more difficult to trick them into thinking that your law firm’s website is more relevant and important for certain searches than it actually is. Tricking search engines into promoting a website in the rankings is black hat search engine optimization (SEO). Now that it’s become more Read more about How to Disavow Links and Fight the Backlink Blitz[…]