Online content marketers and search engine optimization (SEO) experts are nearly unanimous when they say that writers need to avoid using the passive voice in… Read More »Stop Worrying So Much About the Passive Voice in Your Content
These posts deal with search engine optimization (SEO), the practice of maximizing how well your law firm’s website performs in search engines.
Several months ago, we noticed something jaw dropping. Some of our blog articles (green arrows) were appearing in the search engine results page (SERP) without… Read More »Google is Playing With the Datelines in the SERP
Adding or optimizing new content to your law firm’s site, like a new blog post, landing page, or targeted page, is a, if not the,… Read More »Using Google Analytics to Target New Content
Over the course of several days earlier this month, Google rolled out another update to its core algorithm. Lots of online marketing experts are calling… Read More »2 Possible Themes from Google’s December Algorithm Update
One of the most frustrating parts of search engine optimization (SEO) and marketing your law firm online is how websites at the top of the… Read More »How to Leapfrog Your Competition By Scoring a Featured Snippet
At a recent Google SEO Office Hours session, Google Search guru John Mueller mentioned an interesting element of how the search engine’s algorithms work, when… Read More »Google Uses Surrounding Text to Determine Relevance in Outbound Links
There has long been a push for law firms to train their online marketing efforts on their local area. By focusing on local SEO, law… Read More »Hyper Local SEO is Another Red Herring for Law Firm Marketing
Search engine optimization (SEO) can seem intimidating to lawyers who are making their first venture into online legal content marketing. There’s so much to think… Read More »How SEO is Like Criminal Procedure and Mexican Food
One of the experts at Google, John Mueller, regularly hosts an “office hour” session on YouTube, where he fields questions from search engine optimization (SEO)… Read More »Does Google Think It’s Beaten the Backlink Blitz?
One of the most disturbing trends in the search engine optimization (SEO) world today is the fallout from Google’s attempts to answer as many search… Read More »Zero-Click Searches and Why Law Firms Aren’t Competing Against Google
The search engine optimization (SEO) world was all in a tizzy this past week as Google announced that it had rolled out a serious update… Read More »How BERT Can Impact Online Legal Marketing