Search Engine Marketing Study Law Blogs in Top Ranking Firm Pages

How Often Do Top-Ranking Law Firm Sites Host Legal Blogs?

At Myers Freelance, we ask a lot of questions about search engine marketing (SEM), in large part because, well, we’re skeptics. We like facts. We put statistical accuracy in high regard. We think that a potentially misleading figure is worse than no figure at all, because it can pull you down the wrong path, rather Read more about How Often Do Top-Ranking Law Firm Sites Host Legal Blogs?[…]

Defending a website from content scrapers is like defending a castle

Defending Your Site Against Content Scrapers

In our last blog post, we talked about the dangers of content scrapers. In short, some websites on the internet make money by copying content from your legal blog and pasting it on their website – their efforts are often automated, using content scraping bots. This can hurt your search engine optimization (SEO) efforts or Read more about Defending Your Site Against Content Scrapers[…]

Content scrapers can take legal blog articles and hurt SEO

Content Scrapers, and Why You Should Worry About Them

In online marketing, high-quality content is a big deal. Hosting it on your site is a surefire way to move up in the rankings. It’s also why other sites will copy and paste your content into their domain. Some sites even have automated content scrapers for just this purpose. Content scraping is illegal – your Read more about Content Scrapers, and Why You Should Worry About Them[…]

Yoast SEO and Keywords

How Yoast Actually Handles Keywords

If you’ve decided to market your law firm online, the first thing you’ll do in the execution stage is to create a website. Unless you’re investing heavily in the venture and contracting with a full-service website provider, you’ll probably put together a WordPress site (even if you do pay someone else to build your site, Read more about How Yoast Actually Handles Keywords[…]

Bold keywords likely do not help SEO for legal blogs

Should You Italicize or Bold the Keywords in Your Legal Blog?

As professional legal bloggers, we read a lot of legal blogs and see lots of techniques being used. One that we see constantly is the bolding of keywords. Some of the most egregious examples look like this: “As personal injury lawyers, the attorneys at [law firm’s name] seek to help our clients get the compensation Read more about Should You Italicize or Bold the Keywords in Your Legal Blog?[…]

Legal Blog Series Duplicative Content Penalty Panda

No, Your Site (Shouldn’t) Get Penalized for a Legal Blog Series

If you’re one of the two regular readers of our legal marketing blog, last week’s article on how a series of blog posts can hurt your SEO (search engine optimization) might have raised an interesting pair of questions: Wait… can’t you get penalized for hosting duplicative content on your site? And, Wouldn’t writing about the Read more about No, Your Site (Shouldn’t) Get Penalized for a Legal Blog Series[…]

Legal blog series competes for same keywords

How a Series of Legal Blog Posts Can Hurt Your SEO

Our last post was a blog sample for criminal defense attorneys – a case analysis of the upcoming Supreme Court decision, Carpenter v. U.S. – that was geared towards a lay audience. At the end of that post, we noted how, at 476 words and without a call to action, yet, it was already toeing Read more about How a Series of Legal Blog Posts Can Hurt Your SEO[…]

Legal blogs SEO conversion

The Nuanced Space Between SEO and Conversion

Hosting a legal blog on your law firm’s webpage is one of the best ways to do online legal marketing. Not only does a legal blog help your site on the search engine optimization (SEO), front to get it in front of potential clients, it also helps convert those potential clients into paying ones. This Read more about The Nuanced Space Between SEO and Conversion[…]

diluting ink in water shows how internal links weaken

Calls to Action, Penalties, and Link Dilution

In our last blog post, we reached way back into our archives to answer a question about a blog post we wrote last year. This ancient post had detailed the downfall of the call to action (CTA), the paragraph that often comes at the end of a legal blog post that urges readers to contact Read more about Calls to Action, Penalties, and Link Dilution[…]

Call to action internal links

Internal Links and Calls to Action

Over a year ago – decades, in the world of search engine marketing (SEM) – we discussed the downfall of the call to action. When you’re writing online, including for a legal blog, the “call to action” (or “CTA”) is the paragraph that typically comes at the end of the blog post, urging readers to Read more about Internal Links and Calls to Action[…]