Marketing a company online is not an easy endeavor – at least, if you want to make sure you do it right, avoid mistakes, and… Read More »All the Different Legal Marketing Job Titles, Explained
We’ve devoted several of our most recent posts to talking about headers. First, we reviewed the basics of headers, including how they were just lines… Read More »Headers: Helping Readers Help Your SEO
Headings are not the sexiest things to talk about when it comes to legal blogging. However, they can be crucially important for your legal blog’s… Read More »Headers Help Your Legal Blog’s SEO
When you write a legal blog post, you’ll have the option of including a variety of different formatting options to break the post up into… Read More »Headers: The Basics and a Misconception
When you set out to market your law firm to potential clients who use search engines, there are a nearly infinite number of keywords and… Read More »Attorney Marketing 101: Branded Searches
Hosting a legal blog on your law firm’s webpage is one of the best ways to do online legal marketing. Not only does a legal… Read More »The Nuanced Space Between SEO and Conversion
Long tail keywords are the very specific words and phrases that you want to target in your law firm’s online search engine marketing – “motorcycle… Read More »Ranking Fluctuations Impact Vanity Keywords, Too
Your law firm’s website is like a business card in that there are two goals to it: Potential clients see it, and They contact your… Read More »Legal Blogging and Conversion Rates
In one of our recent blog posts, we investigated the difference between blog posts and landing pages, and discussed their roles in the marketing funnel.… Read More »Your Firm’s Online Marketing Funnel
Landing pages occupy a unique and crucial niche in the online legal marketing world. They can be used to rank highly for some of the… Read More »Landing Pages in Focus
If you’re reading a lot about marketing your law firm online, two terms that you’ve probably seen a lot are blog posts and landing pages.… Read More »Blog Posts v. Landing Pages
In one of our blog posts from February, we laid out the 3 different kinds of search queries. These were: Navigational queries, which merely use… Read More »Legal Blogging and Navigational Queries
In a recent blog post, we went over the 3 types of search queries that a potential client for your law firm can make on… Read More »Legal Blogging and Informational Searches
Google processes 40,000 search queries every second, worldwide. That’s 3.5 billion searches every day. 1.2 trillion every year. The sheer number of these queries is… Read More »3 Types of Search Queries and Their Value to Your Firm