ABA's changes to Rule 7 attorney advertising rules will impact legal blogging

New Model Rule 7 and Its Impact on Legal Blogging

In our last blog post, we mentioned how the American Bar Association (ABA) revised its rules on attorney advertising. The revision of the ABA’s Model Rules of Professional Responsibility was more of a complete rewrite, though, as the changes gutted most of the sections in Rule 7. Here’s what changed, and why it matters for Read more about New Model Rule 7 and Its Impact on Legal Blogging[…]

Technical SEO changes as Google advises against links from homepage

Google Advises Against Linking to All Pages from Home

Optimizing your law firm’s website for search engines is increasingly about hosting the kinds of content and information on it that potential clients are looking for. However, not all of SEO is about your content: You can appease or insult the Google gods with the technical performance of your website, as well. We’ve covered technical Read more about Google Advises Against Linking to All Pages from Home[…]

Law firm penalized for soliciting online reviews

Law Firm Gets Penalized for Soliciting Online Reviews

Search engines are increasingly moving towards a business model that lets their customers – internet users – make recommendations. After all, search engines are in the industry of providing relevant and important results for whatever search query their customers make, so letting people rate their experience with a place or a business could be helpful Read more about Law Firm Gets Penalized for Soliciting Online Reviews[…]

Negative SEO pops the balloon of online prominence

A Local Politician’s Failed Attempt at Negative SEO

Much of the world of search engine optimization (SEO) is about making your website move up in the rankings. However, your ranking does not just depend on your own site; it also depends on the other sites you’re competing against. Yes, just like in law school, search engines grade on a curve. This raises the Read more about A Local Politician’s Failed Attempt at Negative SEO[…]

Bold keywords likely do not help SEO for legal blogs

Should You Italicize or Bold the Keywords in Your Legal Blog?

As professional legal bloggers, we read a lot of legal blogs and see lots of techniques being used. One that we see constantly is the bolding of keywords. Some of the most egregious examples look like this: “As personal injury lawyers, the attorneys at [law firm’s name] seek to help our clients get the compensation Read more about Should You Italicize or Bold the Keywords in Your Legal Blog?[…]

diluting ink in water shows how internal links weaken

Calls to Action, Penalties, and Link Dilution

In our last blog post, we reached way back into our archives to answer a question about a blog post we wrote last year. This ancient post had detailed the downfall of the call to action (CTA), the paragraph that often comes at the end of a legal blog post that urges readers to contact Read more about Calls to Action, Penalties, and Link Dilution[…]

monty python parrot keywords not dead

Keywords Are Not Dead

Many online marketers have been claiming for the past few months that keywords are no longer something that you need to pay attention to on the search engine optimization (SEO) front. According to them, keyword density – the word percentage of an article or blog post taken up by your targeted keywords – is no Read more about Keywords Are Not Dead[…]

Google Updates and Negative SEO

The worlds of search engine marketing (SEM) and search engine optimization (SEO) evolve on a rapid basis, with new updates and significant changes happening seemingly every week. Recently, however, those updates were far more drastic than normal, with one of Google’s most hated and feared penalty getting a complete makeover. Now, we’re sorting through the Read more about Google Updates and Negative SEO[…]

We Called It: Google Ignores Top Level Domains

Just like in the legal field, there are so many factors and uncertainties that go into “winning” and “losing” in online marketing that definitive victories are often difficult to find. This is largely because, while a civil lawsuit proceeds through the court based on rules clearly stated in the Rules of Civil Procedure, an online Read more about We Called It: Google Ignores Top Level Domains[…]

Why Top Level Domain Names Are a Poor Investment

We’ve already covered the difference between black and white hat search engine optimization (SEO) in this blog. However, there is a new trend of top level domains for the legal field (.attorney or .law) that makes it worth exploring, again. In order to show why these top level domains aren’t all they’re cracked up to Read more about Why Top Level Domain Names Are a Poor Investment[…]

A Case Study of Black Hat SEO: J.C. Penney

Over the past couple of months on our blog, we’ve been focusing a little bit on less credible search engine optimization (SEO) tactics, like link buying, and especially on the Google penalties that can come from using them. However, without a specific example to help understand how the process of going from black hat SEO Read more about A Case Study of Black Hat SEO: J.C. Penney[…]