Marketing a company online is not an easy endeavor – at least, if you want to make sure you do it right, avoid mistakes, and… Read More »All the Different Legal Marketing Job Titles, Explained
Some of our recent blog posts have discussed the resurrection of a controversy over whether Google uses click-through-rate (CTR) to rank all future queries, or… Read More »A New Wrinkle in the CTR Controversy: Google Has a Patent
Last week, we wrote about the ongoing controversy over whether click-through-rate (CTR) impacts rankings, and how we thought adaptive search concepts dissolved the dispute. Since… Read More »Google’s Statement on CTR Controversy Only Promotes Skepticism
A poorly-worded document has resurfaced and rekindled a long-standing controversy in the world of search engine optimization (SEO) concerning whether a site’s click-through-rate (CTR) in… Read More »Click-Through-Rate, Rankings, and Adaptive Search
There’s a lot of lingo in search engine optimization (SEO) and online marketing that makes the field alienating for attorneys and lawyers. At times, it’s… Read More »Attorney Marketing 101: 4 Error Codes You Need to Know
If you’ve done any research at all about search engine optimization (SEO) and online marketing for your law firm, you’ve discovered that search engines like… Read More »Google’s Search Quality Raters and Algorithmic Changes
When you set out to market your law firm to potential clients who use search engines, there are a nearly infinite number of keywords and… Read More »Attorney Marketing 101: Branded Searches
If you’ve decided to market your law firm online, the first thing you’ll do in the execution stage is to create a website. Unless you’re… Read More »How Yoast Actually Handles Keywords
Hosting a legal blog on your law firm’s webpage is one of the best ways to do online legal marketing. Not only does a legal… Read More »The Nuanced Space Between SEO and Conversion
Your law firm’s website is like a business card in that there are two goals to it: Potential clients see it, and They contact your… Read More »Legal Blogging and Conversion Rates
In one of our recent blog posts, we investigated the difference between blog posts and landing pages, and discussed their roles in the marketing funnel.… Read More »Your Firm’s Online Marketing Funnel
If you were on the east coast of the United States on Friday, October 21, 2016, you probably felt the impact of one of the… Read More »What Happened in the East Coast Cyberattack
Search engine optimization (SEO) is the practice of getting people to click on a certain website more often by making it look better to search… Read More »Meta Descriptions Skip the SEO, Go Right for the Clients
If there’s one thing to understand about the practice of search engine optimization (SEO), it’s that it’s all about appeasing the search engine gods. Of… Read More »Attorney Marketing 101: Local SEO