Google's search quality raters impact future algorithm changes

Google’s Search Quality Raters and Algorithmic Changes

If you’ve done any research at all about search engine optimization (SEO) and online marketing for your law firm, you’ve discovered that search engines like Google rely on algorithms to determine what is relevant and important for every given search query. Google, however, knows that these algorithms are imperfect and subject to manipulation by professional Read more about Google’s Search Quality Raters and Algorithmic Changes[…]

Branded searches get the warmest leads in online legal marketing

Attorney Marketing 101: Branded Searches

When you set out to market your law firm to potential clients who use search engines, there are a nearly infinite number of keywords and phrases that you can target. The ones that you aim for should be at the center of the content that you write in your legal blog. Among these targeted keywords Read more about Attorney Marketing 101: Branded Searches[…]

Yoast SEO and Keywords

How Yoast Actually Handles Keywords

If you’ve decided to market your law firm online, the first thing you’ll do in the execution stage is to create a website. Unless you’re investing heavily in the venture and contracting with a full-service website provider, you’ll probably put together a WordPress site (even if you do pay someone else to build your site, Read more about How Yoast Actually Handles Keywords[…]

Legal blogs SEO conversion

The Nuanced Space Between SEO and Conversion

Hosting a legal blog on your law firm’s webpage is one of the best ways to do online legal marketing. Not only does a legal blog help your site on the search engine optimization (SEO), front to get it in front of potential clients, it also helps convert those potential clients into paying ones. This Read more about The Nuanced Space Between SEO and Conversion[…]

legal blogging similar to business card

Legal Blogging and Conversion Rates

Your law firm’s website is like a business card in that there are two goals to it: Potential clients see it, and They contact your firm. In the context of online marketing, search engine optimization (SEO) is one of the ways to achieve goal #1. However, your site can score all of the SEO points Read more about Legal Blogging and Conversion Rates[…]

online marketing funnel for law firms

Your Firm’s Online Marketing Funnel

In one of our recent blog posts, we investigated the difference between blog posts and landing pages, and discussed their roles in the marketing funnel. The analogy of the marketing funnel, though, goes much deeper than just blog posts and landing pages. It also deals with all of the different kinds of search queries and Read more about Your Firm’s Online Marketing Funnel[…]

What Happened in the East Coast Cyberattack

If you were on the east coast of the United States on Friday, October 21, 2016, you probably felt the impact of one of the most serious cyberattacks in recent memory. This one prevented internet users from accessing several popular websites, like Pinterest and Twitter, as well as countless other websites, including many law firm Read more about What Happened in the East Coast Cyberattack[…]

Meta Descriptions Skip the SEO, Go Right for the Clients

Search engine optimization (SEO) is the practice of getting people to click on a certain website more often by making it look better to search engines so they’ll rank it higher in their search engine results pages (SERPs). Unfortunately, many attorneys get stuck on the SEO part, and lose sight of the end goal – Read more about Meta Descriptions Skip the SEO, Go Right for the Clients[…]

Attorney Marketing 101: Local SEO

If there’s one thing to understand about the practice of search engine optimization (SEO), it’s that it’s all about appeasing the search engine gods. Of course, knowing what they want is half of the battle. While the particulars of what they want can change drastically and without notice, the overarching theme of their wishes and Read more about Attorney Marketing 101: Local SEO[…]

Content Management Systems

Browsing websites online and creating them are two entirely different experiences. One is so easy that, usually, your grandmother can do it. The other often requires a professional, especially if you want to make it look a particular way. Creating a website has numerous elements to it that you don’t have to deal with when Read more about Content Management Systems[…]

keyword stuffing word cloud

Attorney Marketing 101: Keyword Stuffing

Black hat search engine optimization (SEO) is exciting. In the heat of the moment, when the less-than-reputable tactic still works, there’s always a flurry of activity as search engine marketers try to figure out how best to use it, without being caught. When they do get caught, there’s the frantic struggle to minimize the impact Read more about Attorney Marketing 101: Keyword Stuffing[…]